Gasoline Buying Habits and Price Sensitivity Survey

Thanks for taking a few minutes to share how you buy gasoline and what you think about pricing at the pump. Your honest answers help us understand real fill-up habits. Your responses are completely confidential and anonymized. About 8 minutes.

In the last 30 days, how often did you purchase gasoline?

• Not at all
• 1-2 times
• 3-4 times
• 5-6 times
• 7 or more times

On average, how much do you typically spend per fill-up?

• $20 or less
• $21-$35
• $36-$50
• $51-$65
• More than $65

When choosing where to buy gas, how much does each of the following matter to you?

• Lowest price per gallon
• Convenient location on my usual route
• Cleanliness of the station and restrooms
• Speed of service / short lines
• Loyalty or rewards program
• Trust in fuel quality or brand
• Convenience store selection

Thinking of the gas station you visit most often, how would you rate it on each of the following?

Please answer these four questions about gas prices at the pump, thinking in terms of price per gallon.

• At what price per gallon would you consider gasoline so cheap that you'd start to question its quality?
• At what price per gallon would you consider gasoline a bargain — a great deal for the money?
• At what price per gallon would you consider gasoline starting to get expensive, though you'd still buy it?
• At what price per gallon would gasoline be so expensive that you would not buy it at all?

How likely are you to switch to a different gas station if it were 10 cents cheaper per gallon on your usual route?

How do you typically find out about gas prices before choosing where to fill up?

• A gas price comparison app (e.g., GasBuddy)
• Prices visible from the road or signage
• Habit — I go to the same station
• Word of mouth
• I don't check prices in advance

Explore the respondent's most recent real decision about where to buy gas: what specific price difference or situation actually made them switch stations or stay loyal, and what trade-off (time, trust, convenience) they weighed against price. If they said they'd switch for a 10-cent difference but can't recall ever doing so, probe that gap between stated and actual behavior. If price barely matters to them, probe what genuinely drives their choice instead.

What type of vehicle do you primarily drive?

• Sedan or coupe
• SUV or crossover
• Truck
• Minivan
• Electric or hybrid (rarely need gas)
• Prefer not to say

Which best describes your age range?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

What is your approximate annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

Which region do you live in?

• Northeast
• Midwest
• South
• West
• Prefer not to say

Thanks so much for sharing your gas-buying habits — this helps us understand what really drives fill-up decisions and pricing perceptions across different drivers.