Leisure Travel Decision Drivers & Barriers Survey

Welcome to this survey on leisure travel preferences. We are conducting research to better understand how people choose travel destinations and what influences their decisions. This survey will take approximately 8–10 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential, anonymized, and will be reported only in aggregate. By proceeding, you confirm you are 18 years of age or older and consent to participate.

In the past 12 months, how many leisure trips of 2 or more nights (non-business) did you take?

• 0 trips
• 1 trip
• 2–3 trips
• 4+ trips

What is your primary motivation when choosing a leisure destination?

• Relaxation/beach time
• Visiting family or friends
• Nature/outdoors and adventure
• Culture/history/museums
• Food and drink experiences
• Events/festivals/concerts
• Shopping
• Wellness/spa/retreat
• Other (please specify)

What is the approximate total budget per person for your next leisure trip (all-in, in USD)?

• Under $500
• $500–$999
• $1,000–$1,999
• $2,000–$2,999
• $3,000–$4,999
• $5,000+

Next, we'd like to ask about the types of destinations and travel experiences you prefer.

We'd like to explore your destination preferences a bit further. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+

Thank you for completing this survey! Your responses have been recorded and will be used to improve understanding of travel preferences. We appreciate your time.

When do you expect to take your next leisure trip?

• Within 3 months
• In 3–6 months
• In 6–12 months
• Not planning any leisure travel in the next 12 months
• Unsure

Which of the following most limited your leisure travel in the past 12 months? Drag to rank your top 3 constraints.

1. Total trip cost
2. Time off work/school
3. Safety concerns at destination
4. Flight routes/schedules
5. Availability of travel companions
6. Weather/seasonality
7. Visa/passport requirements

Which three areas do you expect to spend the most on during your next leisure trip? Drag to rank your top 3.

1. Flights
2. Lodging
3. Local transportation
4. Food and drink
5. Activities and tours
6. Entertainment/events
7. Shopping

Which types of leisure trips do you most enjoy? Select up to three.

• Beach/sea
• City break
• Nature/mountains
• Road trip
• Cruise
• Theme parks
• Wellness/spa
• Cultural heritage
• Food and wine
• Countryside/rural
• Other (please specify)

Based on your responses in this survey, is there anything else you'd like to share about how you choose destinations or plan leisure trips?

Which gender do you identify with?

• Male
• Female
• Non-binary
• Prefer to self-describe
• Prefer not to say

How long is your typical main leisure trip?

• 1–2 nights
• 3–4 nights
• 5–7 nights
• 8–14 nights
• 15+ nights

How important is affordability (flights, lodging, food) when choosing a destination?

For your next leisure trip, what is the maximum one-way travel time you would accept?

• Under 2 hours
• 2–4 hours
• 5–8 hours
• 9–12 hours
• 13–18 hours
• 19+ hours

Which regions are you most interested in visiting in the next 12 months? Select up to three.

• North America
• Latin America
• Europe
• Middle East
• Africa
• East Asia
• South Asia
• Southeast Asia
• Oceania/Pacific

What country do you currently live in?

• United States
• United Kingdom
• Canada
• Australia
• Germany
• France
• India
• Brazil
• Mexico
• Japan
• South Korea
• China
• Spain
• Italy
• Netherlands
• Sweden
• Singapore
• United Arab Emirates
• South Africa
• Other (please specify)

How important is personal safety and security when choosing a destination?

Name one destination you are seriously considering for your next leisure trip.

What is the highest level of education you have completed?

• Some high school or less
• High school diploma or equivalent
• Some college/Associate degree
• Bachelor's degree
• Postgraduate degree

How important is favorable weather and climate when choosing a destination?

Which sources did you use to research destinations in the last 12 months? Select all that apply.

• Friends or family recommendations
• Social media posts
• Travel blogs/forums
• Online travel agencies (e.g., Booking, Expedia)
• Airline or hotel websites
• Influencer videos
• Print magazines/newspapers
• Guidebooks
• Tourism board sites
• AI assistants/tools
• I did not research destinations
• Other (please specify)

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker/caregiver
• Retired
• Not employed and seeking work
• Not employed and not seeking work

How important are cultural attractions (museums, historic sites, local traditions) when choosing a destination?

How important is the quality and variety of local food and drink when choosing a destination?

How important is the quality of accommodation options when choosing a destination?

How much do discounts or deals influence your choice of destination?