Livestream Shopping Trust & Purchase Intent Survey

Welcome! This survey explores your views and experiences related to online shopping formats, including livestreaming. It takes approximately 11 minutes to complete. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate for research purposes.

In the past 12 months, have you watched any shopping livestreams (on any platform)?

• Yes
• No
• Not sure

How much do you trust the accuracy of product descriptions provided during shopping livestreams?

How likely are you to purchase a product from a shopping livestream in the next 3 months?

Based on your responses in this survey, please share any additional thoughts, concerns, or experiences related to livestream shopping.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey! Your responses are valuable and will contribute to research on consumer experiences with livestream shopping.

For this survey, 'livestream shopping' refers to browsing or purchasing products during a real-time video stream — typically hosted by a person, influencer, or brand — where viewers can interact via chat and check out directly within the stream.

Which of the following platforms have you used for shopping livestreams in the past 12 months? Select all that apply.

• TikTok Live
• Instagram Live
• YouTube Live
• Amazon Live
• Facebook Live
• Other (please specify)
• I haven't used any of these

How much do you trust the honesty of hosts or presenters in shopping livestreams?

How likely are you to watch or participate in a shopping livestream in the next 3 months?

We'd like to explore a few of your responses in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your livestream shopping experiences and opinions.

Which gender do you identify with?

• Man
• Woman
• Non-binary
• Prefer not to say

In the past 12 months, how often have you watched shopping livestreams?

• Weekly or more
• 2–3 times per month
• About once a month
• A few times total
• Once or twice ever
• Never

How much do you trust that your payment information is secure when purchasing through a shopping livestream?

Rank the following shopping formats in order of your personal preference (1 = most preferred).

1. In-store shopping
2. Retail website product page
3. Livestream shopping
4. Short-form shoppable video (e.g., TikTok Shop)
5. Online marketplace listing (e.g., Amazon, eBay)

Which country do you currently live in?

• United States
• United Kingdom
• Canada
• Australia
• Germany
• France
• India
• Brazil
• Mexico
• Japan
• South Korea
• Philippines
• Indonesia
• Nigeria
• South Africa
• Other (please specify)

Have you ever purchased a product during or as a direct result of a shopping livestream?

• Yes
• No
• Not sure

How much do you trust that returns and refunds will be handled fairly for purchases made through shopping livestreams?

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college / Associate degree
• Bachelor's degree
• Graduate or professional degree
• Prefer not to say

How would you rate the fairness of prices offered during shopping livestreams compared to other online shopping channels?

What is your current employment status?

• Full-time
• Part-time
• Self-employed
• Unemployed and seeking work
• Student
• Homemaker / caregiver
• Retired
• Prefer not to say

Rank the factors that most help you trust a shopping livestream (1 = most important).

1. Well-known platform brand
2. Verified host identity or credentials
3. Real-time viewer questions and reviews
4. Clear return/refund policy
5. Secure checkout indicators

Approximately how much do you spend on online purchases per month?

• Less than $50
• $50–$99
• $100–$199
• $200–$499
• $500–$999
• $1,000 or more
• Prefer not to say

Which of the following signs would make you skeptical of a livestream shopping offer? Select all that apply.

• Pressure tactics or countdown timers
• No brand or store information displayed
• Too-good-to-be-true pricing
• Host avoiding or ignoring viewer questions
• No order confirmation or receipts
• Limited payment methods
• Poor video or audio quality