Mall Shopping Behavior & Purchase Habits Survey

Thanks for taking a few minutes to share how you shop at the mall! This helps retailers and mall operators understand real shopping habits. Your responses are completely confidential and anonymized. It should take about 5 minutes, and there are no wrong answers — just tell us what actually happens.

In the last 3 months, how often have you visited a physical mall?

• Almost daily
• A few times a week
• About once a week
• A few times a month
• Once a month or less
• This was my first visit in months

Thinking about your most recent mall visit, what best describes your main purpose?

• Buying something specific I needed
• Browsing without a specific purchase in mind
• Meeting friends or family
• Eating at a restaurant or food court
• Watching a movie or other entertainment activity
• Returning or exchanging an item

Thinking about a typical month, how do you split your mall spending across these categories? Please allocate 100 points based on where your money actually goes.

• Clothing & apparel
• Footwear
• Electronics & gadgets
• Food & dining
• Personal care & beauty
• Entertainment (movies, arcade, etc.)
• Other

When deciding which mall to shop at, some things matter more than others. For each set, tell us which factor matters most and which matters least to you.

• Location convenience
• Parking availability
• Variety of stores
• Prices and deals
• Food and dining options
• Store atmosphere and ambiance
• Special events or promotions
• Overall safety and cleanliness

How much do you agree with each statement about the mall you visit most often?

How likely are you to recommend this mall to a friend or family member looking for a place to shop?

Reconstruct the respondent's most recent mall purchase decision: what they bought or almost bought, what nearly stopped them (price, not finding the right size or item, long lines, etc.), and what would have made them spend more. If they said their main purpose was 'just browsing,' probe what would have converted that visit into a purchase. Anchor follow-ups on their recommendation-likelihood answer if it was notably low or high.

What payment method do you use most often for mall purchases?

• Credit or debit card
• Mobile payment (Apple Pay, Google Pay, etc.)
• Cash
• Buy now, pay later service
• Store credit card or loyalty account

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

What is your approximate annual household income?

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

All done — thank you! Your answers, along with everyone else's, will be combined into a report on mall shopping habits used to guide store mix, pricing, and mall experience decisions. No individual responses are shared.