Marketing Claims and Messaging Testing Survey

Thanks for joining! We're testing a few different ways of describing our product and want your honest reactions — there are no right answers. Your responses are completely confidential and anonymized. This will take about 6-8 minutes.

Read the claim below and highlight any words or phrases that stand out to you, whether positive or negative.

(Replace with candidate claim 1, e.g. 'The only planner that adapts to your day in real time.') (Template note: replace with your own claim text before launching.)

How believable is this claim?

How relevant is this claim to your own needs?

Now here's a second version of the claim, describing the same product a different way.

Again, highlight any words or phrases that stand out to you.

(Replace with candidate claim 2, e.g. 'Finally, a planner smart enough to keep up with you.') (Template note: replace with your own claim text before launching.)

How believable is this second claim?

How relevant is this second claim to your own needs?

Across all the claims you've seen (plus a few more), which best describe what makes this product worth choosing, and which fall flattest?

• (Replace with claim A)
• (Replace with claim B)
• (Replace with claim C)
• (Replace with claim D)
• (Replace with claim E)
• (Replace with claim F)

Which single claim would most make you want to learn more about this product?

• (Replace with claim A)
• (Replace with claim B)
• (Replace with claim C)
• (Replace with claim D)

Does any claim you saw feel exaggerated, confusing, or hard to trust?

• (Replace with claim A)
• (Replace with claim B)
• (Replace with claim C)
• (Replace with claim D)

Focus on the claim the respondent picked as most convincing (or flagged as confusing/exaggerated). Ask them to put in their own words what they think the claim is actually promising, whether they'd expect the product to deliver on it, and what proof or detail would make them trust it more. If they flagged a claim as exaggerated, probe exactly which word or phrase triggered that reaction and whether a softer version would still be compelling.

Based on everything you read, how likely would you be to consider this product?

Which age range are you in?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

That's everything — thank you! Your reactions will directly shape which claims we keep, revise, or drop before launch.