Product-market fit survey (Sean Ellis test)

Thanks for taking part. We'd like your honest view of the product. It takes about 4 minutes, and there are no right or wrong answers.

In the past two weeks, how many times have you used the product?

• Not at all
• Once
• 2 to 5 times
• 6 or more times

Thank you for your time. This survey is for people who have used the product at least twice in the past two weeks, so there are no more questions for you.

How would you feel if you could no longer use this product?

• Very disappointed
• Somewhat disappointed
• Not disappointed
• N/A: I no longer use it

Start from the respondent's answer to how they would feel if they could no longer use the product. Ask what about the product makes them feel that way. Then ladder: ask why what they named matters to them, using their exact words, until a personal goal or value is clear. One question at a time; no hypotheticals or leading questions.

What type of people do you think would most benefit from this product?

What is the main benefit you receive from this product?

What would you likely use as an alternative if this product were no longer available?

How can we improve this product for you?