Season Ticket Holder Renewal & Retention Survey

Welcome, and thank you for taking part in this survey about your season ticket experience. This survey takes approximately 6–8 minutes to complete. Your responses are confidential and will be reported in aggregate only — individual answers will not be shared. There are no right or wrong answers; we are interested in your honest opinions. Participation is voluntary, and you may stop at any time. Your feedback will be used to improve the season ticket holder experience.

Which of the following best describes your current plans for next season?

• I already renewed for next season
• I plan to renew
• I'm unsure yet
• I do not plan to renew
• Not applicable (e.g., relocating)

Overall, how would you rate your experience as a season ticket holder this season?

How likely are you to recommend being a season ticket holder to a friend or colleague?

Please rank the following reasons for renewing from most to least important to you.

1. Team loyalty
2. Value for money
3. Seat location and sightlines
4. Game-day atmosphere
5. Priority access (e.g., playoffs, presales)
6. Tradition with friends or family

Approximately how much would you be willing to pay in total for a season ticket next season? Please enter an amount in your local currency.

If you could change one thing about the season ticket experience, what would most increase your likelihood of renewing?

What is your age group?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for your time — your feedback directly helps us improve the season ticket experience for holders like you.

When did you complete your renewal for next season?

• As soon as renewal opened
• Within the first week
• Midway through the renewal window
• Near the deadline
• After a reminder
• I have not yet renewed
• Other (please specify)

How satisfied were you with the renewal process this season?

How likely are you to renew your season ticket for next season?

Which of the following factors, if any, make you hesitant about renewing? Select all that apply.

• Total cost
• Potential price increase
• Team performance
• Schedule or attendance conflicts
• Seat location concerns
• Transportation or parking
• Customer service experience
• Prefer single-game purchases
• Moving or relocation
• None — I have no hesitations
• Other (please specify)

Based on your responses, we'd like to explore your season ticket renewal thoughts in a bit more depth.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

Which of the following club touchpoints did you use this season? Select all that apply.

• Mobile app
• Account manager
• Team website or portal
• Stadium ticket office
• Email newsletters
• Phone support
• In-venue kiosks
• None of the above
• Other (please specify)

Approximately how far do you live from the venue?

• Less than 10 miles (16 km)
• 10–25 miles (16–40 km)
• 26–50 miles (41–80 km)
• 51–100 miles (81–160 km)
• More than 100 miles (160+ km)
• Prefer not to say

How many seasons have you held a season ticket with this club?

• This is my first season
• 2–3 seasons
• 4–6 seasons
• 7–10 seasons
• More than 10 seasons
• Prefer not to say