Seminar Purchase Motivation & Pricing Survey

Thanks for taking a few minutes to share what led you to purchase a seminar with us! Your honest answers help us build better sessions and fairer pricing. Your responses are completely confidential and anonymized. This should take about 5-6 minutes.

Which seminar or workshop did you most recently purchase from us?

• (Replace with Seminar/Workshop A)
• (Replace with Seminar/Workshop B)
• (Replace with Seminar/Workshop C)
• Other

Which of these mattered most, and least, when you decided to purchase this seminar?

• Filling a specific skill gap I had identified
• Advancing my career or qualifying for a promotion
• My employer required or paid for it
• Networking opportunities with peers or speakers
• Reputation or expertise of the speaker/instructor
• Earning a certification or credential
• A limited-time discount or promotion
• Recommendation from a colleague or peer

How much do you agree with each statement about your purchase experience?

How likely are you to purchase another seminar from us in the next 12 months?

Thinking about this seminar's price, answer the following four questions.

• At what price would this seminar seem so cheap that you'd question its quality?
• At what price would this seminar seem like a bargain — a great value for the money?
• At what price would this seminar start to seem expensive, though you'd still consider purchasing it?
• At what price would this seminar be so expensive that you would not consider purchasing it?

Rank these sources by how much they influenced your decision to purchase, from most to least influential.

1. Seminar website or landing page
2. Email from the seminar provider
3. Colleague or peer recommendation
4. Online reviews or testimonials
5. Social media advertisement
6. Past experience with this provider

Reconstruct the specific moment the respondent decided to purchase: what triggered them to start looking, what almost made them not buy, and which single factor tipped the decision. If they ranked 'employer required or paid for it' as a top motivator, probe whether they would have purchased it themselves without employer support. If pricing or value concerns come up, dig into what specific price or added value would have made the decision easier.

What almost stopped you from completing the purchase, if anything?

What is your current role level?

• Individual contributor
• Manager
• Director
• VP or above
• Business owner / Self-employed
• Prefer not to say

What industry do you work in?

• Technology
• Finance & Insurance
• Healthcare
• Education
• Retail & Consumer Goods
• Manufacturing
• Professional Services
• Government / Nonprofit
• Other
• Prefer not to say

How many employees work at your organization?

• 1-10 employees
• 11-50 employees
• 51-200 employees
• 201-1,000 employees
• 1,000+ employees
• Prefer not to say

That's everything — thank you! Your responses feed directly into how we price and design future seminars, and someone on our team may reach out about the specific feedback you shared.