Q01
메시지
모든 템플릿Market Research
Shopper Involvement & Decision-Making Study
Measures how personally invested, informed, and careful shoppers are when choosing products in a given category — from perceived risk and personal identity to time spent researching — with an AI follow-up interview that reconstructs the real story behind a recent purchase decision. Built for brand and category teams who need to know how much shoppers actually think before they buy.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 14개 · 약 7분
Q02
객관식필수
In the last 3 months, how often have you purchased (Replace with your product category, e.g., 'running shoes') for yourself? (Template note: swap the category throughout this survey before launching.)
- Never
- Once
- 2-3 times
- 4-6 times
- More than 6 times
Q03
의견 척도필수
How important is it to you personally to make the 'right' choice when buying (product category)?
척도: 1 – 5
최소:Not important at all최대:Extremely important
Q04
매트릭스필수
How much do you agree with each statement about buying (product category)?
5개 행 × 5개 열
- I'd be genuinely upset if I ended up with the wrong one for me.
- The one I choose says something about who I am.
- I enjoy researching and comparing options before I buy.
- There's real risk in picking the wrong one.
- I don't give much thought to which one I end up with.
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
객관식필수
Which sources did you use before your most recent (product category) purchase?
- Online reviews
- Friends or family recommendations
- Brand website
- In-store staff
- Social media
- Comparison or price-tracking sites
- Decided from memory, no research
Q06
의견 척도필수
Overall, how much time and effort did you put into deciding which (product category) to buy?
척도: 1 – 7
최소:Almost none최대:A great deal
Q07
최선·최악 선택형(MaxDiff)필수
When choosing a (product category), which factors matter most and least to you?
- Price
- Brand reputation
- Quality or durability
- Recommendations from others
- Availability or convenience
- Design or appearance
- Environmental or ethical impact
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q08
객관식
If your preferred (product category) brand were out of stock right now, what would you most likely do?
- Wait and delay the purchase
- Switch to another brand immediately
- Go to another store to find it
- Buy whatever's closest in price or features
- Buy online instead
Q09
AI 인터뷰
Reconstruct the story of the respondent's most recent (product category) purchase: what triggered the need, which sources they actually trusted versus just skimmed, and where they hesitated or nearly changed their mind. If they rated the decision as low-importance or low-effort, probe what would make them care more; if they rated it high-importance or high-effort, dig into what specifically felt risky, personal, or identity-related about the choice.
Q10
평점 척도필수
Looking back, how confident are you that you made the best choice?
범위: 1 – 5
최소:Not at all confident최대:Extremely confident
Q11
객관식
Which age group do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
객관식
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q13
객관식
What is your household's approximate annual income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q14
메시지
That's everything — thank you! Your answers help us understand how much thought shoppers like you put into choosing (product category), and will shape how we communicate and merchandise going forward.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Includes an AI follow-up interview that reconstructs the actual story behind a respondent's most recent purchase, going beyond static rating scales to surface the real decision path
- Combines a MaxDiff exercise (ranking what factors matter most/least) with a matrix of agreement statements and opinion scales on effort/importance, giving both breadth and depth on involvement
- Captures behavioral edge cases directly, like what a shopper does when their preferred brand is out of stock, alongside a post-decision confidence rating
- Pairs with automated per-response quality scoring and an auto-generated report, plus transparent prompts showing exactly how the AI probes — on a platform with a free tier and $50/mo Business plan
QuestionPro
Shopper Involvement Study Survey TemplateThis is a directly comparable, fielding-ready template addressing the same core topic — shopper involvement in purchase decisions. It's built on a large, established survey platform with strong reporting and panel/distribution tools. As a standard template, it relies on fixed question sets rather than conversational follow-up.
잘하는 점
- Purpose-built template matching the shopper involvement topic closely
- Backed by a mature survey platform with broad distribution and analytics features
- Likely benefits from established template library and survey logic tools
아쉬운 점
- No adaptive AI interview to probe deeper into individual purchase stories — respondents answer fixed questions only
- No indication of automated per-response quality scoring or transparent AI prompt methodology
- No voice AI interview option for richer qualitative capture
SurveyMonkey
Shopper Insights Survey TemplateA general shopper insights template from a widely used survey platform, relevant to understanding shopping behavior though framed more broadly around 'insights' than specifically involvement/decision-making depth. It's a fielding-ready static template with SurveyMonkey's standard question types and reporting. It doesn't appear to reconstruct individual purchase narratives the way an interview-style approach would.
잘하는 점
- Backed by a well-known, broadly used survey platform with easy distribution
- Likely includes benchmark-style questions common to SurveyMonkey's insight templates
- Simple to deploy for quick shopper feedback
아쉬운 점
- Static question format — no adaptive AI follow-up to reconstruct the real story behind a purchase
- No published per-response quality scoring or transparent prompt methodology
- No option for a voice AI interview component
자주 묻는 질문
“Shopper Involvement & Decision-Making Study” 템플릿에는 어떤 질문이 포함되어 있나요?
바로 사용할 수 있는 질문 14개가 포함되어 있으며, 처음 질문은 다음과 같습니다: “Thanks for taking a few minutes to talk about how you shop! Your responses are completely confidential and anonymized. W…” · “In the last 3 months, how often have you purchased (Replace with your product category, e.g., 'running shoes') for yours…” · “How important is it to you personally to make the 'right' choice when buying (product category)?”. 전체 질문은 위에서 미리 볼 수 있고 모두 수정 가능합니다.
이 설문을 완료하는 데 얼마나 걸리나요?
응답자는 보통 질문 14개를 약 7분 안에 완료합니다.
템플릿을 수정할 수 있나요?
네. 설문을 공개하기 전에 모든 질문, 답변 옵션, 순서를 자유롭게 수정할 수 있습니다. 질문을 추가·삭제하거나 AI 편집기에 연구 목표에 맞춘 재구성을 요청할 수도 있습니다.
이 템플릿은 무료인가요?
네. 편집기에서 바로 열어 수정을 시작할 수 있습니다. 체험에는 계정이 필요 없으며, 무료 플랜으로 설문을 공개할 수 있습니다.
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.
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