Supply Chain Transparency Trust & Priorities Survey

Thanks for taking a few minutes to share your views on supply chain transparency — where products come from, who makes them, and how that's communicated. This helps (Replace with Your Brand) decide what to share and how. Your responses are completely confidential and anonymized. About 5-6 minutes, and there are no right answers.

In the last 3 months, have you looked up where a product you bought from (Replace with Your Brand) was made or sourced?

• Yes, I looked it up myself
• Yes, someone else told me or I saw it mentioned
• No, but I've thought about it
• No, it hasn't crossed my mind

How much do you trust the claims (Replace with Your Brand) makes about where and how its products are made?

How much do you agree with each statement about (Replace with Your Brand)'s supply chain communication?

When it comes to supply chain information, which of the following matters most to you, and which matters least?

• Raw material or ingredient origin
• Factory or farm labor conditions
• Environmental footprint of production
• Independent third-party certifications
• Shipping and transportation carbon footprint
• Supplier or factory diversity
• Pricing and cost breakdown
• Animal welfare standards (if applicable)

Thinking about a version of a product with fully verified, third-party-audited sourcing information attached:

• At what price would this verified version be so cheap you'd doubt the verification is real?
• At what price would this verified version be a bargain — a great deal for the transparency you're getting?
• At what price would this verified version start to feel expensive, though you'd still consider it?
• At what price would this verified version be too expensive for you to consider, regardless of the verification?

Overall, how satisfied are you with how much (Replace with Your Brand) currently shares about its supply chain?

Which of these would you trust most to confirm a supply chain claim is true? Select all that apply.

• Independent third-party certification logos
• A traceability tool (e.g., scan a code to see the factory or farm)
• News coverage or independent journalism
• Reviews from other customers
• The brand's own website or app statements
• Government or regulatory disclosures

Ask the respondent to describe one specific moment when they trusted, or didn't trust, a supply chain claim from any brand — what the claim was, what made it believable or suspicious, and what they did next (bought, avoided, researched further). Anchor on their rating scale answer for trust and probe any gap between what they say matters most in the prioritization exercise and what actually drove that real moment. If they say they've never thought about it, ask what would make them start paying attention.

Is there anything specific about how (Replace with Your Brand) products are made or sourced that you wish you knew but currently don't?

How often do you personally purchase products marketed as 'ethically sourced' or 'sustainably made', across any brand?

• Most of my purchases
• Regularly, but not most
• Occasionally
• Rarely or never

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

That's the last question — thank you! Your answers will help (Replace with Your Brand) decide what supply chain information to share, in what format, and where to invest in verification.