Extended Warranty Purchase Decisions & Buyer Profile

Thanks for taking a few minutes to share your experience with extended warranties and protection plans. Your responses are completely confidential and anonymized. Your answers help us design better coverage options. This should take about 8 minutes.

Which of these products have you purchased an extended warranty or protection plan for in the last 12 months? (Replace with your product categories, e.g. laptop, appliance, vehicle.)

• (Replace with product category A)
• (Replace with product category B)
• (Replace with product category C)

What was the main reason you decided to purchase (or skip) the extended warranty?

• Peace of mind against unexpected repair costs
• The product/brand has a history of needing repairs
• A salesperson recommended it strongly
• It was bundled at a good price
• I decided the coverage wasn't worth the cost
• I didn't know it was available

At the time you made your decision, how confident were you that you would actually need to use the warranty?

How important was each of the following in your decision about the warranty?

Have you filed a claim under this warranty or protection plan?

• Yes, one or more times
• No, haven't needed to yet
• No, and coverage has expired

If you have filed a claim, how satisfied were you with how it was handled? (If you haven't filed one, rate based on what you expect.)

How likely are you to purchase an extended warranty or protection plan again for a future purchase?

Reconstruct the real decision-making moment: what specifically made this person say yes or no to the warranty, who or what influenced them (salesperson, past experience, price framing), and whether they felt they understood what was actually covered. If they filed a claim, probe what happened step by step and whether the payout or repair matched their expectation. If they regret their decision either way, find out exactly what would have changed it.

Just a few quick background questions to help us understand different buyer groups — all optional.

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

What is your annual household income?

• Under $30,000
• $30,000–$59,999
• $60,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say

What is the highest level of education you have completed?

• High school or less
• Some college
• Bachelor's degree
• Graduate degree
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

That's everything — thank you! Your responses will be combined with others to help us price and design warranty plans that better match what different customers actually value.