Brand Name Testing: Memorability & Distinctiveness Evaluation
Evaluates and compares candidate brand names on memorability, distinctiveness, and category appropriateness to identify the strongest option for a product or service launch.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this brand name evaluation study.
We are exploring several candidate names for a new product and would like your honest impressions. There are no right or wrong answers—we are simply interested in your personal reactions.
Your responses are confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time. This survey takes approximately 5–7 minutes to complete.
Q2
Opinion Scale
How familiar are you with this type of product or service?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Chat Message
<p>Please review the four candidate brand names below. You will be asked to evaluate each one individually and then compare them.</p><p><strong>Name A:</strong> [Insert brand name]</p><p><strong>Name B:</strong> [Insert brand name]</p><p><strong>Name C:</strong> [Insert brand name]</p><p><strong>Name D:</strong> [Insert brand name]</p><p>Take a moment to read each name before proceeding.</p>
Q4
Opinion Scale
<p>How easy would it be to remember <strong>Name A</strong> after one day?</p>
Range: 1 – 7
Min: Very difficult to rememberMid: NeutralMax: Very easy to remember
Q5
Opinion Scale
<p>How easy would it be to remember <strong>Name B</strong> after one day?</p>
Range: 1 – 7
Min: Very difficult to rememberMid: NeutralMax: Very easy to remember
Q6
Opinion Scale
<p>How easy would it be to remember <strong>Name C</strong> after one day?</p>
Range: 1 – 7
Min: Very difficult to rememberMid: NeutralMax: Very easy to remember
Q7
Opinion Scale
<p>How easy would it be to remember <strong>Name D</strong> after one day?</p>
Range: 1 – 7
Min: Very difficult to rememberMid: NeutralMax: Very easy to remember
Q8
Opinion Scale
<p>How distinctive is <strong>Name A</strong> compared with other names you have seen in this category?</p>
Range: 1 – 7
Min: Not at all distinctiveMid: NeutralMax: Extremely distinctive
Q9
Opinion Scale
<p>How distinctive is <strong>Name B</strong> compared with other names you have seen in this category?</p>
Range: 1 – 7
Min: Not at all distinctiveMid: NeutralMax: Extremely distinctive
Q10
Opinion Scale
<p>How distinctive is <strong>Name C</strong> compared with other names you have seen in this category?</p>
Range: 1 – 7
Min: Not at all distinctiveMid: NeutralMax: Extremely distinctive
Q11
Opinion Scale
<p>How distinctive is <strong>Name D</strong> compared with other names you have seen in this category?</p>
Range: 1 – 7
Min: Not at all distinctiveMid: NeutralMax: Extremely distinctive
Q12
Opinion Scale
<p>How appropriate is <strong>Name A</strong> for the intended product or service?</p>
Range: 1 – 7
Min: Not at all appropriateMid: NeutralMax: Extremely appropriate
Q13
Opinion Scale
<p>How appropriate is <strong>Name B</strong> for the intended product or service?</p>
Range: 1 – 7
Min: Not at all appropriateMid: NeutralMax: Extremely appropriate
Q14
Opinion Scale
<p>How appropriate is <strong>Name C</strong> for the intended product or service?</p>
Range: 1 – 7
Min: Not at all appropriateMid: NeutralMax: Extremely appropriate
Q15
Opinion Scale
<p>How appropriate is <strong>Name D</strong> for the intended product or service?</p>
Range: 1 – 7
Min: Not at all appropriateMid: NeutralMax: Extremely appropriate
Q16
Multiple Choice
Which single name feels most memorable to you right now?
Name A
Name B
Name C
Name D
Q17
Ranking
Rank the names from best to worst overall for this product or service.
Drag to order (top = most important)
Name A
Name B
Name C
Name D
Q18
Opinion Scale
Overall, how strong is this set of name options?
Range: 1 – 7
Min: Very weak setMid: NeutralMax: Very strong set
Q19
Long Text
What words, feelings, or associations come to mind for the name you ranked first?
Max chars
Q20
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the brand names you evaluated. I may ask a follow-up question or two to better understand your perspective.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q21
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
Which best describes your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q23
Long Text
If you selected 'Prefer to self-describe' above, please share your gender identity here.
Max chars
Q24
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Australia
India
Other
Prefer not to say
Q25
Dropdown
What is your primary language?
English
Spanish
Hindi
Mandarin Chinese
French
Other
Prefer not to say
Q26
Chat Message
Thank you for your time. Your feedback will help us evaluate and refine these brand name options.
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