Q01
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Brand Name Testing: Memorability & Distinctiveness Evaluation
Evaluates and compares candidate brand names on memorability, distinctiveness, and category appropriateness to identify the strongest option for a product or service launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
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How familiar are you with this type of product or service?
Q03
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<p>Please review the four candidate brand names below. You will be asked to evaluate each one individually and then compare them.</p><p><strong>Name A:</strong> [Insert brand name]</p><p><strong>Name B:</strong> [Insert brand name]</p><p><strong>Name C:</strong> [Insert brand name]</p><p><strong>Name D:</strong> [Insert brand name]</p><p>Take a moment to read each name before proceeding.</p>
Q04
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<p>How easy would it be to remember <strong>Name A</strong> after one day?</p>
Q05
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<p>How distinctive is <strong>Name A</strong> compared with other names you have seen in this category?</p>
Q06
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<p>How appropriate is <strong>Name A</strong> for the intended product or service?</p>
Q07
Multiple Choice
Which single name feels most memorable to you right now?
Q08
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What words, feelings, or associations come to mind for the name you ranked first?
Q09
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What is your age?
Q10
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Thank you for your time. Your feedback will help us evaluate and refine these brand name options.
Q11
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<p>How easy would it be to remember <strong>Name B</strong> after one day?</p>
Q12
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<p>How distinctive is <strong>Name B</strong> compared with other names you have seen in this category?</p>
Q13
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<p>How appropriate is <strong>Name B</strong> for the intended product or service?</p>
Q14
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Rank the names from best to worst overall for this product or service.
Q15
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the brand names you evaluated. I may ask a follow-up question or two to better understand your perspective.
Q16
Multiple Choice
Which best describes your gender?
Q17
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<p>How easy would it be to remember <strong>Name C</strong> after one day?</p>
Q18
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<p>How distinctive is <strong>Name C</strong> compared with other names you have seen in this category?</p>
Q19
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<p>How appropriate is <strong>Name C</strong> for the intended product or service?</p>
Q20
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Overall, how strong is this set of name options?
Q21
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If you selected 'Prefer to self-describe' above, please share your gender identity here.
Q22
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<p>How easy would it be to remember <strong>Name D</strong> after one day?</p>
Q23
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<p>How distinctive is <strong>Name D</strong> compared with other names you have seen in this category?</p>
Q24
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<p>How appropriate is <strong>Name D</strong> for the intended product or service?</p>
Q25
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Where do you currently live?
Q26
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What is your primary language?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.