Brand Name Testing Survey Template: Memorable & Distinctive
Compare name options on memorability, distinctiveness, and appropriateness. Use this template to collect data and choose the strongest brand name.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! Please evaluate the candidates labeled Name A, Name B, Name C, and Name D. If you were shown specific names elsewhere, map them to A–D accordingly. Answer based on your own impressions; there are no right or wrong answers.
Q2
Matrix
How easy would it be to remember each name after one day?
Rows
1 Not at all memorable
2
3
4
5
6
7 Very memorable
Name A
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Name B
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Name C
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Name D
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Q3
Matrix
How distinctive is each name compared with others in this category?
Rows
1 Not distinctive
2
3
4
5
6
7 Very distinctive
Name A
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Name B
•
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Name C
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Name D
•
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Q4
Matrix
How appropriate is each name for the intended product or service?
Rows
1 Not appropriate
2
3
4
5
6
7 Very appropriate
Name A
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Name B
•
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Name C
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Name D
•
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Q5
Multiple Choice
Which single name feels most memorable to you right now?
Name A
Name B
Name C
Name D
Q6
Ranking
Rank the names from best to worst overall for this use case.
Drag to order (top = most important)
Name A
Name B
Name C
Name D
Q7
Constant Sum
Distribute 100 points across the names to show expected recall after 24 hours.
Total must equal 100
Name A
Name B
Name C
Name D
Min per option: 0Whole numbers only
Q8
Multiple Choice
Attention check: To confirm you are reading the questions, please select "I am paying attention."
I am paying attention
I am not paying attention
Prefer not to say
Q9
Long Text
What words, feelings, or associations come to mind for your top-ranked name?
Max 600 chars
Q10
Long Text
If you could improve any name, what would you change and why?
Max 600 chars
Q11
Opinion Scale
Overall, how strong is this set of names?
Range: 1 – 10
Min: Very weakMid: NeutralMax: Very strong
Q12
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q13
Multiple Choice
Which best describes your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q14
Long Text
If you chose "Prefer to self-describe," you may describe your gender here. (Optional)
Max 600 chars
Q15
Multiple Choice
Where do you live?
United States
Canada
United Kingdom
Australia
India
Other
Prefer not to say
Q16
Opinion Scale
How familiar are you with this product category?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q17
Multiple Choice
What is your primary language?
English
Spanish
Hindi
Mandarin Chinese
French
Other
Prefer not to say
Q18
Long Text
Is there anything else you would like to share about these names?
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on your ratings and comments
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q20
Chat Message
Thank you for your time—your feedback helps us evaluate and improve the names.
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