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Brand Name Testing Survey Template: Memorable & Distinctive

Compare name options on memorability, distinctiveness, and appropriateness. Use this template to collect data and choose the strongest brand name.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! Please evaluate the candidates labeled Name A, Name B, Name C, and Name D. If you were shown specific names elsewhere, map them to A–D accordingly. Answer based on your own impressions; there are no right or wrong answers.
Q2
matrix
How easy would it be to remember each name after one day?
Q3
matrix
How distinctive is each name compared with others in this category?
Q4
matrix
How appropriate is each name for the intended product or service?
Q5
multiple choice
Which single name feels most memorable to you right now?
  • Name A
  • Name B
  • Name C
  • Name D
Q6
ranking
Rank the names from best to worst overall for this use case.
Q7
constant sum
Distribute 100 points across the names to show expected recall after 24 hours.
Q8
multiple choice
Attention check: To confirm you are reading the questions, please select "I am paying attention."
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q9
long text
What words, feelings, or associations come to mind for your top-ranked name?
Max 600 chars
Q10
long text
If you could improve any name, what would you change and why?
Max 600 chars
Q11
opinion scale
Overall, how strong is this set of names?
Q12
multiple choice
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q13
multiple choice
Which best describes your gender?
  • Man
  • Woman
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
long text
If you chose "Prefer to self-describe," you may describe your gender here. (Optional)
Max 600 chars
Q15
multiple choice
Where do you live?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Other
  • Prefer not to say
Q16
opinion scale
How familiar are you with this product category?
Q17
multiple choice
What is your primary language?
  • English
  • Spanish
  • Hindi
  • Mandarin Chinese
  • French
  • Other
  • Prefer not to say
Q18
long text
Is there anything else you would like to share about these names?
Max 600 chars
Q19
ai interview
AI Interview: 2 Follow-up Questions on your ratings and comments
AI Interview
Q20
chat message
Thank you for your time—your feedback helps us evaluate and improve the names.

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Brand Name Testing Survey Template: Memorable & Distinctive - Survey Template | QuestionPunk