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Energy Drink Habits, Brand Choice & Pricing Survey
Measures how often people drink energy drinks, which brands and formats they choose, what drives that choice, and what they'd pay for a new product. Built for beverage brand and category teams, with an AI follow-up interview that reconstructs the real story behind a recent brand switch or purchase decision instead of relying on stated preference alone.
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Energy Drink Habits, Brand Choice & Pricing Survey
Thanks for taking a few minutes to talk energy drinks with us! Your responses are completely confidential and anonymized. We'll ask about your habits, brand picks, and pricing — honest answers help most. About 5-6 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~7 min
Q01
Multiple ChoiceRequired
In the last 30 days, how often did you drink an energy drink?
- Not at all
- 1-3 times
- Once a week
- A few times a week
- Daily or almost daily
Q02
Multiple ChoiceRequired
Which energy drink brands have you had in the last 3 months? Select all that apply.
- A major global energy drink brand
- A sugar-free or zero-calorie brand
- A store brand or private label
- A natural or organic energy drink brand
- A smaller or newer brand
Q03
MatrixRequired
How much do you agree with each statement about energy drinks in general?
6 rows × 5 columns
- They give me a noticeable energy boost
- They taste good
- They are worth the price
- They are easy to find where I usually shop
- I trust the nutrition and ingredient information on the label
- +1 more
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Best–Worst Trade-off (MaxDiff)Required
When choosing which energy drink to buy, which of these matters most and which matters least to you?
- Taste
- Price
- Strength of the energy/caffeine boost
- Sugar content or formula (e.g., zero-sugar options)
- Brand reputation
- Packaging or can design
- Availability where I shop
- Ingredient transparency
Pick best & worst per setBest:Matters mostWorst:Matters least
Q05
Point Allocation
Thinking about the energy drinks you bought in the last 3 months, how would you split 100 points across these brands based on how much of your spending went to each?
- A major global energy drink brand
- Another well-known national brand
- A store brand or private label
- A natural or organic energy drink brand
- Other brands
Allocate 100 points
Q06
Price Sensitivity (Van Westendorp)Required
Now think about a new energy drink product.
- At what price would this energy drink be so cheap that you'd question its quality?
- At what price would this energy drink be a bargain — a great deal for the money?
- At what price would this energy drink start to feel expensive, though you'd still consider buying it?
- At what price would this energy drink be so expensive that you would not consider buying it at all?
Q07
Opinion ScaleRequired
How likely are you to recommend our energy drink brand to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
AI Interview
Reconstruct the respondent's most recent occasion of choosing one energy drink brand over another, or switching away from their usual pick: what triggered it (price, availability, craving variety, health reasons, a recommendation), what alternatives they compared it to, and whether they plan to stick with the new choice. If they say they never switch, probe what specifically would have to change — price, formula, availability — for them to try something new, and anchor on their most recent actual purchase rather than general opinions.
Q09
Dropdown
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q10
Multiple Choice
What is your gender?
- Man
- Woman
- Non-binary / third gender
- Prefer not to say
Q11
Multiple Choice
What is your annual household income?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Message
That's everything — thanks for sharing your energy drink habits! Your answers feed directly into decisions about product formulas, pricing, and where we focus marketing.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond stated preference with an AI follow-up interview that reconstructs the respondent's actual most recent brand-switch or purchase occasion, not just what they claim to prefer
- Combines behavioral and attitudinal measures (frequency, brand/format usage, agreement matrix) with trade-off methods (MaxDiff on purchase drivers, constant sum on recent spend allocation, Van Westendorp pricing) in one flow
- Includes an NPS-style recommend question and standard demographic segmentation (age, gender, household income) so results can be cut by respondent type
- Opens and closes with plain-language chat messages that frame the survey and thank respondents, making the experience feel conversational rather than a cold form
Jotform
Energy drinks Form TemplateA static, drag-and-drop form template for collecting basic energy drink feedback or orders. It's built for quick deployment and customization within Jotform's form builder rather than for structured market research analysis. No mention of adaptive questioning or pricing methodology like Van Westendorp or MaxDiff.
What it does well
- Easy to customize using Jotform's drag-and-drop builder
- Likely integrates with Jotform's broader form ecosystem (payments, notifications, etc.)
Where it falls short
- Static question set with no adaptive AI follow-up to probe individual respondent behavior
- No indication of built-in pricing sensitivity (Van Westendorp) or trade-off (MaxDiff) question types
- No published methodology or automated per-response quality scoring
QuestionPro
Energy Drinks Survey Questions + Sample Questionnaire TemplateA sample questionnaire and question bank for energy drink research, positioned as a reference template within QuestionPro's survey platform. It covers standard consumption and brand-awareness questions but reads as a static question list rather than a fielding-ready adaptive interview. Good for researchers wanting example question wording to adapt manually.
What it does well
- Provides sample question wording specifically tailored to energy drink category research
- Backed by an established survey platform with broad distribution and analysis tools
Where it falls short
- No adaptive AI follow-up or voice interview to reconstruct the story behind a specific purchase decision
- No transparent prompt methodology published for how questions are asked or scored
- Appears to be a static questionnaire rather than one combining behavioral, trade-off, and pricing methods in a single guided flow
Frequently asked questions
What questions are in the “Energy Drink Habits, Brand Choice & Pricing Survey” template?
The template includes 11 ready-to-use questions, starting with: “In the last 30 days, how often did you drink an energy drink?” · “Which energy drink brands have you had in the last 3 months? Select all that apply.” · “How much do you agree with each statement about energy drinks in general?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 11 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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