Q01
Message
All templatesPricing & Packaging
Gabor-Granger Price Sensitivity Demand Curve Survey
Builds a demand curve by asking purchase likelihood at 4-5 ascending price points for the same product or service. Ideal for pricing teams who already run Van Westendorp but need a sequential-elasticity read. The AI follow-up probes the exact price where intent drops, surfacing the value story behind the number instead of just the drop-off itself.
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Gabor-Granger Price Sensitivity Demand Curve Survey
Thanks for helping us think through pricing! We'll describe a product, then ask how likely you'd be to buy it at a few different prices. There are no right answers — your gut reaction is what's useful. about 7 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Message
Imagine a monthly meal-kit subscription that delivers 3 dinners a week for a family of four, with pre-portioned ingredients and step-by-step recipes. You choose your meals online each week, and you can skip a week or cancel at any time.
Q03
Multiple ChoiceRequired
In the last 12 months, how often have you purchased products or services in this category?
- Never
- Rarely (1-2 times)
- Occasionally (3-5 times)
- Frequently (6+ times)
Q04
Opinion ScaleRequired
If this product were priced at $9.99, how likely would you be to purchase it?
Scale: 1 – 5
Min:Definitely would not buyMax:Definitely would buy
Q05
Opinion ScaleRequired
If this product were priced at $14.99, how likely would you be to purchase it?
Scale: 1 – 5
Min:Definitely would not buyMax:Definitely would buy
Q06
Opinion ScaleRequired
If this product were priced at $19.99, how likely would you be to purchase it?
Scale: 1 – 5
Min:Definitely would not buyMax:Definitely would buy
Q07
Opinion ScaleRequired
If this product were priced at $24.99, how likely would you be to purchase it?
Scale: 1 – 5
Min:Definitely would not buyMax:Definitely would buy
Q08
Opinion ScaleRequired
If this product were priced at $29.99, how likely would you be to purchase it?
Scale: 1 – 5
Min:Definitely would not buyMax:Definitely would buy
Q09
Multiple Choice
Which of these prices feels like the fairest reflection of this product's value to you?
- $9.99
- $14.99
- $19.99
- $24.99
- $29.99
- None of these feel fair
Q10
AI Interview
Find the exact price point where the respondent's likelihood shifted from 'would buy' to 'would not buy' (or from a top-box to a lower rating) and probe why: what specifically stopped feeling worth it at that price, what they'd compare it to, and whether a feature or framing change would move their threshold. If they rated every price point the same, ask what would actually change their answer — cost, need, or trust in the product.
Q11
Multiple Choice
What is your age range?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
Multiple Choice
What is your approximate annual household income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q13
Message
All done — thank you! We'll plot each price point's average purchase-likelihood score to trace out a demand curve: where the line drops sharply marks the price where buyers start dropping out, helping us find the point that maximizes both uptake and revenue.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Uses a true Gabor-Granger sequence — five ascending opinion-scale price points asked against the same described product, so you get a purchase-likelihood curve rather than a single fairness check
- An AI follow-up interview step probes the exact price where the respondent's stated intent drops, surfacing the value story behind the number instead of just logging the drop-off
- Pairs the price ladder with a fairness-perception question and purchase-frequency/demographic screens (age, income) for segment-level elasticity reads
- Auto-generated report plots average purchase-likelihood at each price point, saving the manual charting pricing teams usually do by hand
SurveySparrow
Price Sensitivity Questionnaire TemplateA fielding-ready template built around the classic Van Westendorp four-question price sensitivity model rather than a Gabor-Granger price ladder. Good for a quick, static read on perceived price boundaries, but not designed to trace a purchase-likelihood curve across ascending price points for one product.
What it does well
- Ready-to-deploy Van Westendorp template with SurveySparrow's standard survey UI
- Likely supports typical branching/logic and reporting features of their platform
- Familiar, well-established pricing methodology
Where it falls short
- Static question set with no adaptive AI follow-up to probe why intent shifts at a given price
- No mechanism to isolate the exact price point where purchase intent drops
- No published prompt-level methodology or transparent scoring logic
Typeform
Price Sensitivity Survey TemplateA conversational-style, fielding-ready price sensitivity template on Typeform's form builder. It's built for one-time completion with fixed question flow, so it can capture price perception but not sequentially test elasticity across multiple ascending price points with follow-up probing.
What it does well
- Typeform's signature clean, one-question-at-a-time conversational UI
- Quick to deploy and customize within their template library
- Likely integrates with Typeform's broader logic-jump and analytics tools
Where it falls short
- No adaptive AI interviewing — follow-ups, if any, are pre-scripted rather than generated from the respondent's actual answer
- No built-in Gabor-Granger-style ascending price ladder with automatic drop-off detection
- No per-response quality scoring or transparent AI prompt disclosure
Frequently asked questions
What questions are in the “Gabor-Granger Price Sensitivity Demand Curve Survey” template?
The template includes 13 ready-to-use questions, starting with: “Thanks for helping us think through pricing! We'll describe a product, then ask how likely you'd be to buy it at a few d…” · “Imagine a monthly meal-kit subscription that delivers 3 dinners a week for a family of four, with pre-portioned ingredie…” · “In the last 12 months, how often have you purchased products or services in this category?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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