Q01
Message
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Pricing research (Van Westendorp)
Find the price range your market will accept and the price point it finds fair. Uses the Price Sensitivity question: four Van Westendorp price questions on one card, charted in the report as the acceptable range and optimal price point, with a short AI follow-up on the reasons behind the prices.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
4 questions · ~4 min
Q02
Multiple ChoiceRequired
How often do you buy or use products like this?
- Every week
- Every month
- A few times a year
- Rarely or never
Q03
Price Sensitivity (Van Westendorp)Required
Thinking about this product, please answer each of these price questions.
- At what price would it be so cheap you would doubt the quality?
- At what price would it be a bargain — great value for the money?
- At what price does it start to feel expensive?
- At what price would it be too expensive to consider?
Q04
AI Interview
Understand why the respondent chose the prices they gave: what made a price feel like a bargain, what made it start to feel expensive, and what the product would need to offer to be worth more.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Pricing research (Van Westendorp)” template?
The template includes 4 ready-to-use questions, starting with: “Thanks for taking part. We would like your honest view on what this product is worth to you. There are no right or wrong…” · “How often do you buy or use products like this?” · “Thinking about this product, please answer each of these price questions.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 4 questions in about 4 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.