Q01
Message
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Post-Event Sponsor Impact & Lead Quality Survey
Measures attendee perceptions of sponsor value, interaction quality, and purchase intent at events. Designed for event organizers proving sponsorship ROI and qualifying leads by role, timeline, and budget signals.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~10 min
Q02
Multiple Choice
How did you attend this event?
- In person
- Virtual
- Hybrid (both in person and virtual)
- Prefer not to say
Q03
Multiple Choice
Did you interact with any sponsors during the event?
- Yes, several sponsors
- Yes, one or two
- No
Q04
Dropdown
Approximately how many sponsor booths or activations did you visit?
- 0
- 1
- 2–3
- 4–5
- 6 or more
Q05
Multiple Choice
Which of the following did you do with sponsors at this event? Select all that apply.
- Asked questions at a booth
- Watched a demo or presentation
- Scanned badge or exchanged contact info
- Took materials (e.g., brochure, swag)
- Booked or requested a meeting
- Entered a contest or giveaway
- None of the above
- Other (please specify)
Q06
Opinion Scale
How relevant were the sponsors' products or services to your professional needs?
Scale: 1 – 7
Min:Not at all relevantMax:Extremely relevant
Q07
Opinion Scale
How would you rate the helpfulness and knowledge of the sponsor representatives you interacted with?
Scale: 1 – 7
Min:Not at all helpfulMax:Extremely helpful
Q08
Opinion Scale
How engaging were the sponsor booths or activations you visited?
Scale: 1 – 7
Min:Not at all engagingMax:Extremely engaging
Q09
Opinion Scale
Overall, how valuable was the sponsor presence at this event?
Scale: 1 – 7
Min:Not at all valuableMax:Extremely valuable
Q10
Multiple Choice
Which best describes your role in purchasing decisions for your organization?
- Final decision-maker
- Member of selection team
- Recommender/influencer
- Budget holder (not final decider)
- No role in purchasing
- Prefer not to say
Q11
Multiple Choice
Does your organization expect to have budget for products or services like those showcased at this event in the next 12 months?
- Yes
- Unsure
- No
Q12
Dropdown
If you were to consider any solutions showcased at this event, when might your organization make a purchase?
- Within 3 months
- 3–6 months
- 6–12 months
- 12+ months
- No plans
- Not applicable
Q13
Opinion Scale
How likely are you to respond to follow-up communication from a sponsor after this event?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q14
Long Text
Were there any specific sponsors that stood out to you positively? If so, which ones and why?
Q15
Long Text
What could sponsors do to provide more value at future events?
Q16
AI Interview
Based on your responses, we'd like to explore your experience with event sponsors in a bit more depth.
Q17
Dropdown
What is your primary role or function?
- Executive/Founder
- Sales/Business Development
- Marketing
- Product Management
- Engineering/IT
- Operations
- Finance/Procurement
- HR/Talent
- Education/Research
- Other
- Prefer not to say
Q18
Multiple Choice
Approximately how many employees are in your organization?
- 1–10
- 11–50
- 51–200
- 201–1,000
- 1,001–5,000
- 5,001+
- Prefer not to say
Q19
Dropdown
What is your organization's primary industry?
- Technology
- Healthcare
- Financial services
- Manufacturing
- Retail/eCommerce
- Education
- Government/Public sector
- Nonprofit
- Media/Entertainment
- Other
- Prefer not to say
Q20
Dropdown
Where are you primarily located?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Other/Prefer not to say
Q21
Message
Thank you for your time — your feedback helps improve future sponsor experiences!
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Post-Event Sponsor Impact & Lead Quality Survey” template?
The template includes 21 ready-to-use questions, starting with: “Welcome to this post-event survey about your experience with sponsors. This survey takes approximately 10 minutes to com…” · “How did you attend this event?” · “Did you interact with any sponsors during the event?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 21 questions in about 10 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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