Q01
Message
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Post-Event Sponsor Impact & Lead Quality Survey
Measures attendee perceptions of sponsor value, interaction quality, and purchase intent at events. Designed for event organizers proving sponsorship ROI and qualifying leads by role, timeline, and budget signals.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~10 min
Q02
Multiple Choice
How did you attend this event?
- In person
- Virtual
- Hybrid (both in person and virtual)
- Prefer not to say
Q03
Dropdown
Approximately how many sponsor booths or activations did you visit?
- 0
- 1
- 2–3
- 4–5
- 6 or more
Q04
Multiple Choice
Which best describes your role in purchasing decisions for your organization?
- Final decision-maker
- Member of selection team
- Recommender/influencer
- Budget holder (not final decider)
- No role in purchasing
- Prefer not to say
Q05
Long Text
Were there any specific sponsors that stood out to you positively? If so, which ones and why?
Q06
Dropdown
What is your primary role or function?
- Executive/Founder
- Sales/Business Development
- Marketing
- Product Management
- Engineering/IT
- Operations
- Finance/Procurement
- HR/Talent
- Education/Research
- Other
- Prefer not to say
Q07
Message
Thank you for your time — your feedback helps improve future sponsor experiences!
Q08
Multiple Choice
Did you interact with any sponsors during the event?
- Yes, several sponsors
- Yes, one or two
- No
Q09
Multiple Choice
Which of the following did you do with sponsors at this event? Select all that apply.
- Asked questions at a booth
- Watched a demo or presentation
- Scanned badge or exchanged contact info
- Took materials (e.g., brochure, swag)
- Booked or requested a meeting
- Entered a contest or giveaway
- None of the above
- Other (please specify)
Q10
Multiple Choice
Does your organization expect to have budget for products or services like those showcased at this event in the next 12 months?
- Yes
- Unsure
- No
Q11
Long Text
What could sponsors do to provide more value at future events?
Q12
Multiple Choice
Approximately how many employees are in your organization?
- 1–10
- 11–50
- 51–200
- 201–1,000
- 1,001–5,000
- 5,001+
- Prefer not to say
Q13
Opinion Scale
How relevant were the sponsors' products or services to your professional needs?
Scale: 1 – 7
Min:Not at all relevantMax:Extremely relevant
Q14
Dropdown
If you were to consider any solutions showcased at this event, when might your organization make a purchase?
- Within 3 months
- 3–6 months
- 6–12 months
- 12+ months
- No plans
- Not applicable
Q15
AI Interview
Based on your responses, we'd like to explore your experience with event sponsors in a bit more depth.
Q16
Dropdown
What is your organization's primary industry?
- Technology
- Healthcare
- Financial services
- Manufacturing
- Retail/eCommerce
- Education
- Government/Public sector
- Nonprofit
- Media/Entertainment
- Other
- Prefer not to say
Q17
Opinion Scale
How would you rate the helpfulness and knowledge of the sponsor representatives you interacted with?
Scale: 1 – 7
Min:Not at all helpfulMax:Extremely helpful
Q18
Opinion Scale
How likely are you to respond to follow-up communication from a sponsor after this event?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q19
Dropdown
Where are you primarily located?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Other/Prefer not to say
Q20
Opinion Scale
How engaging were the sponsor booths or activations you visited?
Scale: 1 – 7
Min:Not at all engagingMax:Extremely engaging
Q21
Opinion Scale
Overall, how valuable was the sponsor presence at this event?
Scale: 1 – 7
Min:Not at all valuableMax:Extremely valuable
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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