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Vignette Experiment: Scenario & Framing Test
A true factorial vignette experiment: respondents judge realistic scenarios whose key details (price framing, messenger, wording) rotate systematically, so you can measure how each factor shifts judgment. The built-in vignette question type generates the scenario combinations for you.
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Vignette Experiment: Scenario & Framing Test
You'll read a short, realistic scenario and give your honest reaction. Your responses are completely confidential and anonymized. Read it carefully — small details matter. There are no right answers; we're studying how people judge situations, not testing you.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
4 questions · ~5 min
Q01
Vignette experimentRequired
Please read the scenario and rate your agreement with the statement below it.
Q02
Opinion ScaleRequired
If this happened to a service you pay for, how likely would you be to look for an alternative?
Scale: 1 – 7
Min:Wouldn't consider switchingMax:Would start looking immediately
Q03
Short TextRequired
Which detail of the scenario most influenced your rating?
Q04
AI Interview
Debrief the vignette judgment: which detail they weighed most and whether that surprised them, what would have made the scenario feel fair (or unfair), and how a similar real experience of theirs shaped the reaction. Do not reveal that other participants saw different versions until the end; then ask whether knowing that changes their view.
Message
Thank you! Because different people saw systematically different versions, we can measure exactly how much each detail — the framing, the messenger, the reason — moved judgments.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- A native vignette-experiment question type generates the factorial scenario combinations and randomization for you — no manual branching gymnastics
- Behavioral follow-ups (switching likelihood) and a which-detail-mattered check accompany the core judgment scale
- The AI debrief explores the reaction before revealing the manipulation, then tests whether knowing changes the judgment
- Regression-ready structure: every respondent's scenario composition is recorded with their response
tickStat
Factorial vignette experiments - tickStat DocumentationRare example of a survey platform with a genuinely native factorial-vignette feature: users define attributes and levels, the tool builds full or fractional factorial designs and assigns balanced randomized scenarios, respondents rate on a 0-100 slider or Likert scale, and it exports analysis-ready coded data for regression. Strong methodological tooling, but it's a rating/estimation instrument with no adaptive qualitative follow-up on why a respondent judged a scenario as they did.
What it does well
- Genuinely native factorial-vignette engine (define attributes/levels; auto-generate full or fractional designs)
- Balanced randomization so every level appears at the right frequency, across within- and between-subject designs
- Choice of continuous 0-100 slider or Likert-style discrete response formats
- Analysis-ready export with attribute levels pre-coded for regression
Where it falls short
- Collects only structured ratings; no adaptive AI follow-up asking why a scenario was judged that way
- No auto-generated narrative report interpreting which attributes drove judgments
- Design/methodology assumes a statistically literate user; little hand-holding for non-researchers
- No pairing with a qualitative interview layer to explain surprising level effects
Frequently asked questions
What questions are in the “Vignette Experiment: Scenario & Framing Test” template?
The template includes 4 ready-to-use questions, starting with: “Please read the scenario and rate your agreement with the statement below it.” · “If this happened to a service you pay for, how likely would you be to look for an alternative?” · “Which detail of the scenario most influenced your rating?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 4 questions in about 5 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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