Q01
Message
All templatesProduct & UX
Website Information Quality & Findability Survey
Measures whether visitors can find, understand, and trust the content on your website — covering findability, accuracy, completeness, and currency — for product, content, and UX teams auditing site content. An AI follow-up interview reconstructs what actually happened when a respondent hit a dead end, instead of relying on vague satisfaction ratings.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
How often do you visit this website?
- First time visiting
- A few times a year
- Monthly
- Weekly or more often
Q03
Multiple ChoiceRequired
What were you trying to do on the site today?
- Learn about a product or service
- Find pricing or plan details
- Get support or troubleshooting help
- Check policies, terms, or documentation
- Compare options before deciding
- Contact the company
Q04
Opinion ScaleRequired
How easy was it to find the specific information you were looking for?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
Multiple ChoiceRequired
Did you find all the information you needed?
- Yes, everything I needed
- Partially — found some, not all
- No, I couldn't find it
Q06
MatrixRequired
How much do you agree with each statement about the information on this website?
5 rows × 5 columns
- The information is accurate
- The information is easy to understand
- The information is complete enough to make a decision
- The information feels current and up to date
- I trust the information on this site
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Rating ScaleRequired
Overall, how would you rate the quality of the information on this website?
Range: 1 – 5
Min:PoorMax:Excellent
Q08
Best–Worst Trade-off (MaxDiff)Required
Which of these areas needs the most improvement, and which is least urgent?
- Accuracy of the information
- Clarity and readability
- Depth and completeness of detail
- How current or up to date content feels
- Ease of finding the right page
- Visual layout and organization
- Search functionality
- Page load speed
Pick best & worst per setBest:Most needs improvementWorst:Least urgent
Q09
Long Text
Was there anything specific you looked for but couldn't find, or that was confusing or out of date? Please describe it.
Q10
AI Interview
Reconstruct exactly what happened the last time this respondent struggled to find or trust information on the site: what page or section they were on, what they expected to see, what they actually found, and what they did next (gave up, searched elsewhere, contacted support). If they rated trust or accuracy low in the earlier statements, probe what specifically made the content feel unreliable or outdated. If they said they found everything they needed, ask what made that experience work so well it can be replicated elsewhere on the site.
Q11
Multiple Choice
Which best describes you?
- Current customer
- Prospective customer
- Employee or partner
- Researcher or student
- Other
- Prefer not to say
Q12
Message
That's everything — thank you for the detailed feedback! Your answers go directly to the team responsible for keeping our website content accurate, findable, and up to date.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that reconstructs exactly what happened the last time a respondent hit a dead end, going beyond a single opinion-scale rating of findability
- Combines structured measurement (opinion scale on ease of finding information, matrix of agreement statements, overall quality rating, max-diff prioritization of improvement areas) with open-ended and adaptive probing for context
- Captures both quantitative signals (visit frequency, task completion, ratings) and qualitative detail (long-text on specific missing or confusing content) in one flow
- Closes with a clear respondent-facing message explaining that answers will directly inform website improvements, supporting completion and trust
QuestionPro
Website Information Quality Survey TemplateThis is a directly comparable, purpose-built template for assessing website information quality. It appears to be a static questionnaire template that teams can deploy as-is or customize within QuestionPro's survey builder. No mention of adaptive follow-up or AI-driven reconstruction of specific user incidents.
What it does well
- Purpose-built specifically for website information quality, matching the exact use case
- Backed by QuestionPro's established survey platform with broad question-type support and reporting
- Likely quick to deploy for teams already familiar with QuestionPro's editor
Where it falls short
- Appears to rely on fixed questions rather than adaptive AI follow-up probing into individual dead-end experiences
- No indication of voice AI interviews or guided screen-share tasks for observing real findability struggles
- No published methodology on how quality or automated scoring of responses is derived, unlike QuestionPunk's transparent prompts
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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