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Big Game Day Fan Quiz & Ad Engagement Survey

A fun, quiz-style survey for sports marketers, broadcasters, and brands to gauge fan excitement, viewing habits, and commercial/halftime engagement around the year's biggest televised game. The AI follow-up reconstructs the specific ad or moment a fan actually remembers, not just whether they say ads matter.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Hey! Quick quiz about your plans for the big game this year — your picks, your snack budget, and what you actually remember from past ad breaks. Your responses are completely confidential and anonymized. About 7 minutes, and yes, there are trivia questions.

Q02
選択式必須

Are you planning to watch this year's big game?

  • Watching live, start to finish
  • Tuning in for parts of it
  • Catching highlights only
  • Not planning to watch
  • Undecided
Q03
選択式

Which team are you rooting for this year? (Template note: replace with the actual matchup teams before launching.)

  • (Team A — replace with actual team)
  • (Team B — replace with actual team)
  • No preference — watching for the ads and food
  • Not following this year's matchup
Q04
選択式必須

Where are you most likely to watch the big game this year?

  • At home, mostly alone or with household
  • Hosting a watch party
  • At someone else's watch party
  • At a bar or restaurant
  • Not watching
Q05
オピニオンスケール必須

How excited are you for this year's big game right now?

スケール: 0 – 10
最小:Not excited at all最大:Extremely excited
Q06
ランク付け必須

Rank these parts of game day from what you look forward to most to what matters least.

  1. The game itself
  2. The commercials
  3. The halftime show
  4. Food and snacks
  5. Watching with friends or family
  6. Bets or fantasy contests
ドラッグして順位を付ける
Q07
ポイント配分必須

If you had $100 to spend on your big game day experience, how would you split it across these categories?

  • Food & snacks
  • Team merchandise
  • TV or streaming upgrade
  • Hosting/party supplies
  • Bets or fantasy entry fees
100ポイントを配分
Q08
ベスト・ワースト選択（MaxDiff）必須

Which of these makes a big-game commercial worth watching, and which matters least to you?

  • Humor
  • A celebrity appearance
  • A twist ending
  • An emotional story
  • Memorable music
  • A new product reveal
  • Clever brand storytelling
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q09
マトリクス必須

How much do you agree with each statement about commercials during the big game?

4行 × 5列
  • I watch the commercials as closely as the game itself
  • I talk about ads with others afterward
  • A memorable ad makes me more likely to buy that brand
  • I look up or rewatch ads online after they air
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q10
AIインタビュー

Reconstruct one specific commercial or moment from a past big game the respondent actually remembers unprompted: what happened in it, what emotion or reaction it produced, and whether it changed how they thought about that brand. If they said they aren't excited about this year's game or don't watch ads closely, probe what would make the broadcast worth their attention instead.

Q11
選択式

Which age range are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
メッセージ

That's the whole quiz — thanks for playing along! Your answers help shape what game-day content, ads, and promotions actually land with fans like you.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Opens and closes with a friendly quiz-style chat message, keeping the tone playful rather than clinical
  • Uses ranking, constant-sum budget allocation, and max-diff questions to get much richer signal on what fans actually value on game day than simple multiple choice
  • Includes an adaptive AI follow-up interview that reconstructs the specific commercial or moment a fan remembers, rather than just asking if ads matter to them
  • Captures age range for segmentation alongside a matrix of agreement statements about commercials

SurveyMonkey

The Big Game Quiz Survey

This is a directly comparable, fielding-ready template built specifically around the same annual televised game event. It's structured as a lighthearted quiz, similar in spirit to our template, and benefits from SurveyMonkey's established distribution and panel options. However, it appears to rely on standard static question types rather than any adaptive follow-up.

優れている点

  • Purpose-built for the same big-game seasonal moment, so it's immediately relevant and easy to launch
  • Backed by a mature, widely-used survey platform with broad audience reach and panel access
  • Quiz framing likely keeps completion rates high for a casual, fun topic

物足りない点

  • No adaptive AI follow-up to probe which specific ad or moment a fan actually recalls beyond stated preference
  • No voice AI interview option for capturing fan reactions in their own words
  • No visible automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Big Game Day Fan Quiz & Ad Engagement Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Hey! Quick quiz about your plans for the big game this year — your picks, your snack budget, and what you actually remem…」・「Are you planning to watch this year's big game?」・「Which team are you rooting for this year? (Template note: replace with the actual matchup teams before launching.)」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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