Eating Habits, Diet Goals & Barriers Assessment

Welcome! This survey asks about your eating habits, nutrition goals, and grocery shopping behaviors. It should take approximately 8–10 minutes to complete. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only.

Do you currently follow any specific dietary pattern? (Select all that apply.)

• No specific pattern
• Vegetarian
• Vegan
• Pescatarian
• Keto or low-carb
• Low-sugar
• Gluten-free
• Dairy-free
• Halal
• Kosher
• Other (please specify)

Where do you buy groceries most often? (Select up to 2.)

• In-store supermarket
• Online-only grocer
• Retailer pickup or delivery
• Meal kit subscription
• Restaurant or food delivery apps
• Farmers market or specialty store
• Other (please specify)

What are your top eating goals for the next 3 months? (Select up to 3.)

• Eat more fruits and vegetables
• Reduce added sugar
• Manage weight
• Build muscle or strength
• Save time on meals
• Spend less on food
• Improve daily energy
• Manage a health condition
• Be more environmentally sustainable
• Try new foods or cuisines
• Other (please specify)

What gets in the way of eating the way you want? (Select all that apply.)

• Food cost
• Time to cook
• Taste preferences
• Lack of meal planning
• Limited healthy options nearby
• Family or household preferences
• Cravings
• Stress or mood
• Portion control
• Delivery fees or order minimums
• Short shelf-life of fresh items
• Confusing labels or nutrition info
• Other (please specify)

We'd like to learn more about your eating goals and the challenges you face. An AI moderator will ask you a couple of brief follow-up questions.

Based on your responses in this survey, is there anything else you'd like to share about your eating habits, goals, or challenges?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey! Your responses are valuable and will help improve products and services related to nutrition and healthy eating.

In the last 30 days, how consistently did you follow your dietary pattern?

In the last 30 days, how many times did you order food or groceries online?

• None
• 1–2 times
• 3–4 times
• 5–8 times
• 9 or more times

Which of the following approaches would you consider trying to reach your eating goals? (Select all that apply.)

• Portion control
• Higher-protein meals
• Calorie or macro tracking
• Meal kits with nutrition targets
• Ready-to-eat healthy options
• Cutting added sugar
• Intermittent fasting
• Working with a nutritionist or coach
• Meal planning or prepping
• Other (please specify)

Of the barriers you selected, which is the single biggest obstacle for you right now?

• Food cost
• Time to cook
• Taste preferences
• Lack of meal planning
• Limited healthy options nearby
• Family or household preferences
• Cravings
• Stress or mood
• Portion control
• Delivery fees or order minimums
• Short shelf-life of fresh items
• Confusing labels or nutrition info
• Other

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

In the last 7 days, approximately how many meals did you cook at home?

• 0
• 1–3
• 4–7
• 8–14
• 15–21
• More than 21

How confident are you that you can maintain your eating changes over the next 30 days?

How useful would a personalized meal-planning tool be in helping you eat the way you want?

Where do you currently live?

• United States
• Canada
• United Kingdom
• European Union
• Australia / New Zealand
• India
• Southeast Asia
• Middle East / North Africa
• Sub-Saharan Africa
• Latin America
• Other

In the last 7 days, how often did you snack between meals?

How useful would simplified nutrition labels or scoring be in helping you eat the way you want?

What is the highest level of education you have completed?

• High school or less
• Some college / associate degree
• Bachelor's degree
• Graduate or professional degree
• Other
• Prefer not to say

How useful would budget-friendly healthy recipe suggestions be in helping you eat the way you want?

What is your current employment status?

• Full-time
• Part-time
• Self-employed
• Student
• Homemaker / caregiver
• Retired
• Unemployed
• Prefer not to say

How likely would you be to try an online grocery service that offered features aligned with your eating goals?

What is your approximate annual household income?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say