ICP Validation & Purchase-Readiness Survey

Welcome! This survey asks about the tools you use to run your business, what you value most when choosing new tools, and how ready you are to adopt or switch. There are no right or wrong answers — we're interested in your honest opinions. Your responses are confidential and will be reported in aggregate only. Participation is voluntary, and you may stop at any time. The survey takes approximately 12 minutes. By continuing, you agree to participate.

Which stage best describes your venture today?

• Idea only
• Pre-revenue with prototype
• Early revenue (<$10k/month)
• Growing ($10k–$100k/month)
• Scaling (>$100k/month)
• Established, stable
• I'm not planning to start a business

Which types of tools are in your current stack? Select all that apply.

• Project/task management
• CRM or lead tracking
• Invoicing/accounting
• No-code/automation (e.g., Zapier, Make)
• Docs/knowledge base
• Scheduling or bookings
• E-commerce/checkout
• Analytics/dashboards
• Communication/chat
• None of the above
• Other (please specify)

How important is ease of use and learning curve when evaluating a new tool?

What monthly budget would you realistically allocate for a tool like this (USD)?

• $0 (free tier only)
• $1–$25
• $26–$50
• $51–$100
• $101–$250
• $251–$500
• $500+
• Not sure yet

We'd love to understand more about your experience evaluating and selecting business tools. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Where is your business primarily based?

• Africa
• Asia
• Europe
• Latin America & Caribbean
• Middle East
• North America
• Oceania
• Prefer not to say

Thank you for completing this survey! Your responses will help us build a better product experience for founders and operators like you. We appreciate your time.

What is your role in selecting tools for your business?

• Founder/Owner
• Co-founder
• Operations or general manager
• Finance or back-office
• Team lead/individual contributor with influence
• I don't participate in tool selection

Which events typically trigger you to look for a new tool? Select all that apply.

• Launching a new product or service
• Hiring or team growth
• Process bottlenecks slow work
• Customer complaints or churn risk
• Manual work becomes unmanageable
• Needing integrations with other tools
• Compliance or security requirement
• A promotion or discount
• Recommendation from a peer
• Other (please specify)

How important is integration with your existing tools?

When do you expect to adopt or switch to a tool like this?

• Actively evaluating now
• Within 30 days
• 31–90 days
• 3–6 months
• More than 6 months
• Not planning to adopt

Based on your responses throughout this survey, is there anything else you'd like to share about your tool needs or preferences?

What is your current team size (including yourself)?

• Just me (solo)
• 2–5
• 6–10
• 11–50
• 51–200
• 200+
• Prefer not to say

In the past 3 months, have you used any business management or productivity tools?

• Yes, within the last 3 months
• No, not in the last 3 months

How important is automation of repetitive tasks?

Which criteria would most influence your final choice? Select up to three.

• Reliability/uptime
• Ease of use
• Integrations with my stack
• Price/value
• Data portability/export
• Customer support
• Security/compliance
• Strong mobile app
• Other (please specify)

Which industry best describes your business?

• Software/Technology
• Professional services/Agency
• E-commerce
• Education
• Healthcare
• Finance/Fintech
• Manufacturing
• Media/Content
• Nonprofit/Public sector
• Other

How important is price and overall value for money?

In one or two sentences, how would you know a new tool is working for you after 30 days?

How long have you been working on your current venture?

• Pre-launch
• Less than 1 year
• 1–2 years
• 3–5 years
• 6+ years

How important is customer support and documentation quality?

What is your age?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How important is mobile-first access?

What is your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

How important are analytics and performance visibility?

Please rank the following desired outcomes from most to least important to you.

1. Time savings
2. Fewer errors and rework
3. Centralized information
4. Automation of repetitive tasks
5. Easy setup and learning curve
6. Performance visibility