すべてのテンプレート
Market Research

MaxDiff Feature Prioritization Survey

Force real trade-offs with best-worst scaling: respondents pick the most and least valuable feature in rotating sets, then an AI interviewer probes the reasoning behind their top pick. Produces a true preference ranking instead of everything-is-important rating inflation.

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全8問・約5分
Q01
メッセージ

Thanks for helping us decide what to build next! Your responses are completely confidential and anonymized. You'll see short sets of features and pick the one that matters MOST and the one that matters LEAST to you. It takes about 5 minutes, and there are no right answers — we want your honest trade-offs.

Q02
選択式必須

How long have you been using our product?

  • Less than 3 months
  • 3–12 months
  • 1–3 years
  • More than 3 years
  • I don't use it yet
Q03
選択式必須

Which best describes your role when using the product?

  • I use it hands-on every week
  • I use it occasionally
  • I manage people who use it
  • I evaluate or purchase tools like this
Q04
ベスト・ワースト選択(MaxDiff)必須

From each set, choose the feature that would be MOST valuable to you and the one that would be LEAST valuable.

  • Deeper integrations with the tools you already use
  • Faster performance and load times
  • Advanced analytics and reporting
  • Collaboration and shared workspaces
  • Mobile app experience
  • AI-assisted automation of repetitive steps
  • More granular permissions and admin controls
  • Offline access
各セットで最も良いもの・最も悪いものを選択最も良い:Most valuable最も悪い:Least valuable
Q05
オピニオンスケール必須

How satisfied are you with the product as it exists today, before any of these improvements?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q06
AIインタビュー

Explore why the respondent's most-valued feature matters to them: what job they are trying to get done, what they do today without it, what it costs them in time or workarounds, and what would make the feature a disappointment if built poorly. Also probe whether their least-valued pick is genuinely unimportant or just not relevant to their role.

Q07
自由回答(長文)

Is there a feature we didn't list that would beat everything you just ranked? If so, what is it and what would it let you do?

Q08
メッセージ

That's everything — thank you! Your trade-offs go straight into our roadmap prioritization. The AI report will combine everyone's picks into a ranked list with the reasoning behind it.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Best-worst trade-offs arrive with the why: an AI interviewer probes the reasoning behind each respondent's top pick, so the ranking ships with its evidence
  • Usage and role screeners are built in, so preference rankings can be cut by segment without extra setup
  • A final open question asks what would beat everything listed — catching the option your item list missed
  • Every prompt and model setting is visible and logged, and the report assembles ranks plus reasoning automatically

QuestionPro

MaxDiff Surveys

A marketing/overview page positioning MaxDiff as a more discriminating alternative to rating and ranking scales, and cheaper than conjoint. It names concrete outputs (utility scores, share-of-preference) and use cases (new-feature research, market segmentation) but stops short of showing a real sample question set or result visuals, functioning as an intro rather than a ready-to-field template.

優れている点

  • Explicitly names the core analytical outputs: utility per attribute and Share of Preference calculation
  • Supports unlimited attributes with random sub-selection and rotation across choice sets
  • Frames MaxDiff correctly against alternatives (better discrimination than derived-importance rating scales; cheaper than conjoint)
  • Ties the method to specific business use cases (new product features, market segmentation)

物足りない点

  • No adaptive AI follow-up to ask why a respondent picked an item as best or worst, so the 'why' behind the utilities is never captured
  • No voice-interview option; the method is a silent forced-choice grid only
  • No visible sample question or transparent methodology walkthrough on the page itself; users are pushed to separate help docs
  • No auto-generated narrative report shown; outputs are described as raw utility/share numbers a researcher must interpret

QuestionPro

MaxDiff Analysis survey question

The feature-level page for MaxDiff as a question type, distinct from the survey overview. It includes a worked credit-card preference example, five use cases, and an anchored-MaxDiff option, making it more concrete than the overview page, but it still defers setup mechanics and utility-calculation details to help documentation.

優れている点

  • Includes a concrete worked example (credit-card feature preference) so users can see the best/worst task shape
  • Offers anchored MaxDiff, letting scores be interpreted on an absolute good/bad threshold rather than only relatively
  • Enumerates five distinct use cases (consumer testing, real estate, packaging, attribute testing) to guide adoption
  • Rotates answer combinations across respondents to improve data quality and engagement

物足りない点

  • No conversational probe on the chosen best/worst item, so motivations behind preferences stay hidden
  • No transparent prompt or methodology exposed in-product; calculation details live in external help files
  • No auto-generated report; the page frames output as data a researcher analyzes downstream
  • No multilingual or voice administration described for the choice tasks

よくあるご質問

「MaxDiff Feature Prioritization Survey」テンプレートにはどのような設問が含まれていますか?

すぐに使える設問が8問含まれており、最初の設問は次のとおりです:「Thanks for helping us decide what to build next! Your responses are completely confidential and anonymized. You'll see s…」・「How long have you been using our product?」・「Which best describes your role when using the product?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか?

回答者は通常、8問を約5分で回答し終えます。

テンプレートは編集できますか?

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか?

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか?

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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