Q01
メッセージ
すべてのテンプレートMarket Research
Price Increase Reaction & Churn Risk Study
Measures how customers react to an upcoming or recent price increase — their acceptance thresholds, likelihood to churn, need to re-justify the value, and preferences for how the change is communicated. An AI follow-up digs into the specific reasoning behind each customer's churn risk score, surfacing what would actually change their mind versus what they say in the closed-ended scales.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全13問・約7分
Q02
価格感度分析（Van Westendorp）必須
Thinking about (Replace with product/service name) at its current price of (Replace with current price), please answer honestly for each question below.
- At what price would you consider (Replace with product/service name) to be so inexpensive that you'd question its quality?
- At what price would you consider (Replace with product/service name) to be a bargain — a great value for the money?
- At what price would you consider (Replace with product/service name) to be starting to feel expensive, though you'd still consider it?
- At what price would you consider (Replace with product/service name) to be too expensive to consider at all?
Q03
オピニオンスケール必須
If this price increase takes effect, how likely are you to continue using (Replace with product/service name)?
スケール: 0 – 10
最小:Definitely will cancel最大:Definitely will continue
Q04
選択式必須
Which best describes your first reaction when you learned about the price increase?
- I understood it and wasn't bothered
- I felt it was unfair or unexpected
- I started looking at alternatives
- I hadn't noticed until now
- I feel loyal enough that price doesn't matter much
Q05
マトリクス必須
How much do you agree with each statement about this price increase?
4行 × 5列
- The product delivers enough value to justify this price
- I understand why the price is increasing
- The increase matches improvements or new features I've actually seen
- This price change makes me trust the company less
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
AIインタビュー
Anchor on the respondent's continuation-likelihood score and reaction choice. If their score is low or they said they're considering alternatives, probe specifically what would need to change — price, features, or communication — for them to stay, and which competitor or alternative they're weighing. If their score is high, probe what value they'd point to as justifying the increase, in their own words, not just agreement with a statement.
Q07
ランク付け
Rank how you'd prefer to be told about a price increase, from most to least preferred.
- Direct email
- In-app notification
- Personal call or message from account manager
- Blog post or public announcement
- Mailed letter
ドラッグして順位を付ける
Q08
選択式必須
How much advance notice would you want before a price increase takes effect?
- Less than 2 weeks
- 2-4 weeks
- 1-2 months
- 3 months or more
Q09
選択式
Which of these, if offered, would make this price increase more acceptable to you?
- Grandfathering my current price for a set period
- A loyalty discount for long-term customers
- New features or capabilities included
- A flexible or extended payment plan
- Clearer explanation of why the price is changing
Q10
オピニオンスケール必須
Overall, how fair do you consider this price increase to be?
スケール: 1 – 7
最小:Very unfair最大:Very fair
Q11
選択式
Which best describes your current plan or subscription tier?
- (Replace with Tier A)
- (Replace with Tier B)
- (Replace with Tier C)
- Not sure
- Prefer not to say
Q12
選択式
How long have you been a customer?
- Less than 6 months
- 6 months to 1 year
- 1-3 years
- More than 3 years
- Prefer not to say
Q13
メッセージ
That's everything — thank you for your candor. Your responses feed directly into how we set pricing and plan our next customer communications.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes a Van Westendorp price sensitivity block alongside a direct continuation-likelihood opinion scale, so we capture both classic price-elasticity data and real churn risk in one instrument
- An AI follow-up interview anchors specifically on each respondent's continuation-likelihood score and reaction choice, probing the actual reasoning behind their churn risk rather than stopping at closed-ended scales
- Covers the full decision context — fairness perception, ranked communication preferences, advance-notice expectations, and which mitigations (discounts, grandfathering, etc.) would make the increase acceptable — not just a single sensitivity question
- Segments by plan tier and tenure so churn risk and price tolerance can be analyzed by customer segment, with an automated report generated from the combined quantitative and AI interview data
SurveyMonkey
Price Testing Survey TemplateA static, ready-to-field template focused on general price testing and willingness-to-pay questions. It's built for broad price research rather than the specific scenario of an existing customer reacting to an announced or recent increase, and it doesn't address churn risk or communication preferences. Good as a generic pricing-research starting point, less tailored to retention risk.
優れている点
- Fielding-ready template usable immediately within SurveyMonkey's platform
- Backed by a large, well-known survey platform with broad distribution and panel options
- Simple, familiar question format for respondents
物足りない点
- No adaptive AI follow-up to probe the reasoning behind a respondent's price reaction — all questions are fixed and closed-ended
- Not framed around churn risk or existing-customer retention, so it misses continuation-likelihood and communication-preference questions
- No published methodology or prompt transparency since there are no AI-driven questions
SurveySparrow
Price Sensitivity Questionnaire TemplateA conversational-style questionnaire template centered on price sensitivity (likely Van Westendorp-style thresholds), which overlaps with part of our instrument. It's designed as a static questionnaire rather than a churn-risk study, so it doesn't dig into continuation likelihood, notice preferences, or acceptance-boosting mitigations tied to a specific price increase event. Useful for general sensitivity mapping, not retention-focused reaction research.
優れている点
- Conversational UI that can improve completion rates for a straightforward pricing questionnaire
- Purpose-built around price sensitivity thresholds, a recognized methodology
- Fielding-ready template within SurveySparrow's platform
物足りない点
- No adaptive AI interview to surface what would actually change a respondent's mind versus their scale answers
- Doesn't address churn/continuation likelihood or preferred communication timing/format for a price increase specifically
- No transparent prompt or scoring methodology since it relies on fixed questions, not AI-driven scoring
よくあるご質問
「Price Increase Reaction & Churn Risk Study」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes with us. We'd like your honest reaction to a recent or upcoming price change for (Replac…」・「Thinking about (Replace with product/service name) at its current price of (Replace with current price), please answer h…」・「If this price increase takes effect, how likely are you to continue using (Replace with product/service name)?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、13問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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