Customer Experience

B2B Customer Relationship & Vendor Satisfaction Survey

Measures how satisfied business customers are with your company as a vendor — account management, reliability, support, and pricing value — plus renewal intent. An AI follow-up interview digs into the real reasons behind their satisfaction and renewal score instead of leaving you with a bare number.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분

Q01

메시지

Thanks for taking a few minutes to share feedback on working with us as a vendor/partner. Your input shapes how we support your business. Your responses are completely confidential and anonymized. This should take about 5-6 minutes.

Q02

의견 척도필수

How likely are you to recommend (Replace with your company name) to another business like yours?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q03

매트릭스필수

Rate your experience with each part of working with us over the past 6 months.

6개 행 × 5개 열

Account management / your dedicated contact
Onboarding and implementation
Product or service reliability
Support responsiveness when issues arise
Value for the price paid
외 1개

열: Very poor · Poor · Neutral · Good · Very good

Q04

객관식필수

How likely is your organization to renew or continue this relationship when your current contract is up?

Definitely will not renew
Probably will not renew
Undecided
Probably will renew
Definitely will renew

Q05

최선·최악 선택형(MaxDiff)필수

If we could only fix a few things, which would matter most to your business? Pick the one that would most improve the relationship and the one that matters least.

Faster response times from support
A more proactive/dedicated account contact
More transparent pricing or billing
Better documentation or self-serve resources
More reliable product/service performance
Easier contract or procurement process
More input into product roadmap
Better onboarding for new team members

세트별 최선·최악 선택최선:Would improve things most최악:Matters least

Q06

객관식

In the last 90 days, has anyone at your organization contacted our support or account team with an issue?

Yes, once
Yes, multiple times
No
Not sure / not my area

Q07

의견 척도필수

Overall, how easy is it to do business with us (getting questions answered, resolving issues, making changes to your account)?

척도: 1 – 7

최소:Very difficult최대:Very easy

Q08

AI 인터뷰

Probe the reasoning behind the respondent's recommendation likelihood and renewal answers. If the score was low or renewal is uncertain, get a concrete example of what went wrong recently and what would need to change before the next renewal decision. If the score was high, find out which specific interaction or person earned that trust. Always anchor on the improvement priority they ranked highest in the previous question and ask what 'fixed' would actually look like from their side.

Q09

장문형

Is there anything else about your experience with us as a vendor that we should know?

Q10

객관식

What is your role in the relationship with us?

Primary decision-maker
Day-to-day user or administrator
Procurement / finance
Executive sponsor
Prefer not to say

Q11

객관식

How large is your organization?

1-50 employees
51-250 employees
251-1,000 employees
1,001-5,000 employees
More than 5,000 employees
Prefer not to say

Q12

객관식

How long has your organization been a customer?

Less than 6 months
6 months - 1 year
1-3 years
More than 3 years
Prefer not to say

Q13

메시지

Thank you for the detailed feedback! Your answers go directly to our account and product teams to shape support priorities and roadmap decisions for customers like you.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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이 템플릿을 선택하는 이유

Goes beyond a single recommend/renewal score with a matrix rating account management, reliability, support, and pricing value, plus a max-diff to force-rank what to fix first
Includes a dedicated AI follow-up interview that probes the actual reasoning behind each respondent's recommendation and renewal answers instead of leaving you with a bare number
Segments responses by role, organization size, and tenure, and flags recent support/account contact so low scores can be traced to root cause
Every AI probe uses a transparent, inspectable prompt and produces an auto-generated report, with optional voice AI interviews for stakeholders who'd rather talk than type

SurveyMonkey

Customer Feedback Survey Template (Business To Business)

A ready-to-field B2B customer feedback template from a major, well-established survey platform. It covers standard satisfaction and feedback questions but is a fixed question set rather than something that adapts to each respondent's answers. Good for quick deployment and benchmarking against a broad user base.

잘하는 점

Widely used, established platform with broad template library
Ready-to-use B2B-specific question set for fast deployment
Mature distribution and reporting tooling

아쉬운 점

No adaptive AI follow-up interview to probe the 'why' behind scores — questions are fixed once published
No automated per-response quality scoring
No published prompt-level methodology since there's no AI interviewing component

SurveySparrow

FREE Customer Satisfaction Survey Template

A free, conversational-style customer satisfaction template aimed at general business use rather than B2B vendor/account-management relationships specifically. Its chat-like UI makes static questions feel more engaging, but the questions themselves don't adapt based on answers. Useful as a lightweight, no-cost starting point.

잘하는 점

Free to use with a conversational, chat-style survey format
General-purpose customer satisfaction focus, easy to customize
Likely mobile-friendly given SurveySparrow's conversational UI positioning

아쉬운 점

Conversational UI is not the same as adaptive AI interviewing — follow-up questions are pre-scripted, not generated from the respondent's actual answer
No automated quality scoring of open-text responses
No voice AI interview option

QuestionPro

Customer satisfaction survey questions | Customer satisfaction survey example

An enterprise-oriented customer satisfaction template/question library from QuestionPro, geared toward general CSAT measurement rather than B2B vendor relationship specifics like account management or renewal intent. Strong on customization and analytics tooling, but still a static instrument once fielded.

잘하는 점

Enterprise-grade platform with robust reporting and analytics
Customizable question library covering general CSAT use cases
Established brand with broad survey feature set

아쉬운 점

No adaptive AI interview to dig into reasons behind satisfaction or renewal scores — respondents answer fixed items only
No automated per-response quality scoring
No transparent, inspectable AI prompt methodology (no AI interviewing feature to document)

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