Creator AI Adoption, Ethics & Disclosure Survey

Welcome! This survey explores how media creators use AI tools in their work. It should take about 12 minutes. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions and experiences. All responses are confidential and will be reported only in aggregate.

Which creative areas did you actively work in during the past 6 months? (Select up to 3)

• Video/film
• Writing/journalism
• Graphic design/illustration
• Photography
• Animation/VFX
• Music/audio
• Game design
• Marketing/brand content
• Podcasting
• Other

Which AI tools or capabilities have you used in the past 3 months? (Select all that apply)

• Text-to-image generation
• Image editing/upscaling/restoration
• Text-to-video/video generation
• Writing assistants (copy, scripts)
• Music/audio generation
• Voice cloning/voice synthesis
• 3D/asset generation
• Style transfer
• Motion capture/animation aids
• Code assistants for creative workflows
• Other

Which of the following limit or discourage your use of AI tools for creative work? (Select all that apply)

• I don't see clear value for my work
• Inconsistent output quality
• Hard to control style or brand voice
• Licensing/intellectual-property uncertainty
• Cost is too high
• Clients or employers restrict AI use
• Ethical concerns
• Steep learning curve or time investment
• Hardware or performance limitations
• Limited integration with my existing tools
• Data privacy or client confidentiality
• Potential legal liability
• Bias or fairness concerns
• Negative audience or client reaction
• Regulatory uncertainty
• Prefer traditional methods
• None of the above
• Other

When AI meaningfully assists a piece, what credit or disclosure do you think is appropriate?

• Credit the human creator only
• Credit both the human creator and the AI tool
• Credit only the AI tool/service
• No credit or disclosure is necessary
• It depends on how much the tool contributed

Based on your responses in this survey, is there anything else you would like to share about AI in your creative workflow?

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+

Thank you for completing this survey! Your responses will help us understand how creators are using and thinking about AI tools. Results will be reported in aggregate only.

Approximately how many finished pieces did you publish in the past 30 days?

• 0
• 1–3
• 4–10
• 11–20
• 21–50
• 51+

How often did you use AI tools in the past 30 days?

• Daily
• Several times a week
• About weekly
• A few times this month
• Once
• Not at all

How acceptable is a small loss in output quality if AI tools significantly speed up your delivery?

For a typical AI-assisted piece, rank who deserves the most credit. (1 = most credit)

1. Human creator(s)
2. AI tool(s)/service(s)
3. Other human collaborators

We'd like to explore your experience with AI in creative work in a bit more depth. Please share your thoughts in the conversation below.

What is your gender identity?

• Woman
• Man
• Non-binary
• Prefer not to say

In the past 3 months, have you used any AI tools for creative work?

• Yes, regularly (weekly or more)
• Yes, occasionally (1–3 times in 3 months)
• Tried once or twice
• No, not in the past 3 months

How often did AI assist you with ideation and brainstorming in the past 3 months?

How concerned are you about licensing or intellectual-property issues with AI-generated or AI-assisted content?

Rank your preferred methods for disclosing AI use in creative work. (1 = most preferred)

1. Visible label/badge on the work
2. Disclosure note in caption/description
3. Hidden metadata only
4. Watermark
5. No disclosure needed
6. Case-by-case negotiated

In which region do you primarily work?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & North Africa
• Sub-Saharan Africa
• Other

How often did AI assist you with drafting or generating initial content in the past 3 months?

In the past 3 months, did clients or employers ask you to disclose AI use?

• Yes, routinely
• Yes, occasionally
• No
• Not applicable

What is the highest level of education you have completed?

• High school or less
• Some college
• Trade/technical
• Bachelor's degree
• Master's degree
• Doctorate
• Other

How often did AI assist you with editing or refining existing work in the past 3 months?

Which best describes your current employment status?

• Self-employed/freelance
• Employed full-time
• Employed part-time
• Student
• Between jobs
• Other

How often did AI assist you with final production or finishing tasks in the past 3 months?

How long have you been working as a creator?

• Less than 1 year
• 1–2 years
• 3–5 years
• 6–10 years
• 11–15 years
• 16+ years

In the past 3 months, did you pay for any AI creative tools or credits?

• Yes
• No
• Unsure

Approximately how much did you spend on AI tools or credits in the past 30 days (USD)?

• $0
• $1–$20
• $21–$50
• $51–$100
• $101–$250
• $251–$500
• $500+