GLP-1 Medication Impact on Grocery & Snack Purchases

Hi! We're studying how GLP-1 medications are changing household grocery and snack shopping. Whether or not you or someone in your household uses one, your answers help retailers and brands respond to real shifts in appetite and buying habits. About 5-6 minutes, and everything is kept confidential.

Which best describes your household's use of GLP-1 medications (such as Ozempic, Wegovy, Mounjaro, or Zepbound) for weight loss or diabetes management?

• I am currently using one
• I used one in the past but stopped
• Someone else in my household currently uses one
• No one in my household has used one

Compared to before this medication use began (or was noticed) in your household, how has your overall grocery spending changed?

For each category below, how has your household's buying changed?

If you have 100 points representing your current monthly grocery budget, how would you distribute them across these categories today?

• Fresh produce
• Protein (meat, poultry, fish)
• Snacks & sweets
• Frozen or prepared meals
• Beverages (including alcohol)

When choosing snacks today, which of these factors matters most to you, and which matters least?

• Portion size
• Protein content
• Low sugar or low carb content
• Price
• Convenience (ready-to-eat)
• Brand familiarity
• Package or multipack count
• Ingredient quality

In the last 30 days, how has your frequency of grocery shopping trips changed compared to before this medication use began?

• Much less often
• Somewhat less often
• About the same
• Somewhat more often
• Much more often

How satisfied are you with the snack options currently available that fit smaller-appetite needs?

If the respondent or someone in their household is currently using a GLP-1 medication, reconstruct a specific recent grocery trip: which snacks or categories they picked up versus skipped, and how appetite or nausea shaped the decision. Probe any brand or format switching (e.g., single-serve instead of family-size, protein-forward instead of full-sugar) and what still tempts them despite reduced appetite. If no one in the household uses these medications, ask what changes, if any, they've noticed in their own household's shopping and treat the impact as minimal if none is reported.

Almost done — just a few background questions to help us compare results across household types. All are optional.

What is your age range?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

What is your total annual household income?

• Under $50,000
• $50,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

How many people live in your household, including yourself?

• 1
• 2
• 3-4
• 5 or more
• Prefer not to say

Thank you for sharing these details! Your answers feed directly into research on how grocery and snack assortments should adapt to changing appetite and health trends. No individual responses are shared with any brand.