Product & UX

Graphic Design Request Intake & Creative Brief Survey

Captures a complete brief for an internal or client graphic design request — project type, goal, audience, brand constraints, and priority trade-offs — so designers stop guessing what 'good' looks like. An AI follow-up interview digs into the real goal behind the ask and surfaces conflicting stakeholder expectations before work begins.

이 템플릿 사용하기 템플릿 더 둘러보기

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분

Q01

메시지

Thanks for submitting a design request! Your responses are completely confidential and anonymized. A few quick questions help the designer nail the brief on the first try instead of the third. About 7 minutes.

Q02

객관식필수

What kind of design do you need?

Logo or brand mark
Social media graphics
Print materials (flyer, brochure, poster)
Presentation or pitch deck
Packaging design
Web or app UI graphics
Signage or environmental graphics
Other

Q03

장문형필수

In your own words, what should this design accomplish — and what does success look like once it's out in the world?

Q04

단문형필수

Who is the primary audience that will see or use this design?

Q05

객관식필수

Do you have existing brand guidelines this design needs to follow?

Yes, strict guidelines must be followed exactly
Yes, but some creative flexibility is fine
No formal guidelines exist yet
Not sure — need guidance from the designer

Q06

최선·최악 선택형(MaxDiff)필수

For this specific request, which of these matter most and least?

Visual impact / eye-catching design
Consistency with existing brand identity
Clarity of the core message
Creative originality or uniqueness
Turnaround speed
Cost efficiency
Ease of future edits or reuse

세트별 최선·최악 선택최선:Matters most최악:Matters least

Q07

매트릭스필수

How important is each of these elements for this specific piece?

5개 행 × 4개 열

Color palette
Typography
Imagery or illustration style
Layout and composition
Tone of voice in any copy/text

열: Not important · Somewhat important · Very important · Critical

Q08

의견 척도필수

How flexible is the deadline for this request?

척도: 1 – 5

최소:Completely flexible최대:Fixed, non-negotiable deadline

Q09

날짜필수

When do you need the final files delivered?

Q10

질문

Upload any reference images, brand guidelines, or examples you'd like the designer to see (optional).

Q11

AI 인터뷰

Explore the real-world context behind this request: what prompted it, who the key stakeholders and approvers are, and what success looks like in the requester's own words. If they mentioned strict or unclear brand guidelines, or ranked conflicting priorities in the trade-off question, probe how those tensions should be resolved. Surface any specific must-have or must-avoid elements they haven't already listed, and flag if their stated audience and stated goal seem mismatched.

Q12

객관식

Which department are you submitting this request for?

Marketing
Product
Sales
Executive / Leadership
Other department
Prefer not to say

Q13

메시지

That's everything — thank you! Your brief goes straight to the design team, and the AI follow-up notes help them get it right the first time.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Goes beyond checkbox fields with an AI follow-up interview that probes the real goal behind the request and surfaces conflicting stakeholder expectations before design work starts.
Uses a MaxDiff and importance matrix to force explicit prioritization of trade-offs (e.g., speed vs. polish vs. brand fit), not just an open 'notes' box.
Captures deadline flexibility, brand guideline status, department, and reference file uploads alongside open-ended goal and audience questions for a genuinely complete brief.
Automated per-response quality scoring and an auto-generated report mean designers get a structured, review-ready brief instead of a raw form dump.

Jotform

Graphic Design Request Form Template

A standard fielding-ready intake form for collecting design requests, likely with typical fields like project type, deadline, and file attachments. It's built for quick deployment and integrates with Jotform's broader form ecosystem, but it functions as a static data-collection form rather than a probing interview.

잘하는 점

Ready-to-use template within a mature, widely adopted form builder
Likely supports file uploads and basic conditional logic
Easy to customize and embed for internal or client-facing use

아쉬운 점

No adaptive follow-up questioning — respondents can't be probed further if their brief is vague or contradictory
No mechanism to surface conflicting stakeholder expectations before work begins
No automated quality scoring or auto-generated brief/report output

SurveySparrow

Graphic Design Request Form Template

A conversational-style form template for capturing design requests, benefiting from SurveySparrow's chat-like UI for a friendlier intake experience. It covers the basics of a design brief but remains a fixed question set with no real-time probing of underlying goals.

잘하는 점

Conversational, chat-style interface that may feel more approachable than a static form
Likely includes rating/scale questions for prioritization
Mobile-friendly design suited for quick submissions

아쉬운 점

No AI-driven follow-up to dig into the real motivation or resolve conflicting asks
No published methodology for how responses are interpreted or scored
Lacks structured trade-off tools like MaxDiff for prioritizing design elements

Typeform

Design Request Form Template

A polished, one-question-at-a-time form template well-suited to collecting design requests in a visually appealing format. It's a fielding-ready template but, like the others, relies on a fixed question flow rather than any adaptive interviewing.

잘하는 점

Clean, guided one-question-at-a-time UX that reduces form fatigue
Strong visual design and branding customization options
Good for capturing structured basics like project type and deadlines

아쉬운 점

No adaptive AI interview to explore context, stakeholders, or hidden conflicts behind the request
No per-response quality scoring or automated brief generation
No voice-based interview option for richer, more natural responses

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

Use this template 무료로 시작하기

Graphic Design Request Intake & Creative Brief Survey

샘플 질문

Thanks for submitting a design request! Your responses are completely confidential and anonymized. A few quick questions help the designer nail the brief on the first try instead of the third. About 7 minutes.

What kind of design do you need?

In your own words, what should this design accomplish — and what does success look like once it's out in the world?

Who is the primary audience that will see or use this design?

Do you have existing brand guidelines this design needs to follow?

For this specific request, which of these matter most and least?

How important is each of these elements for this specific piece?

How flexible is the deadline for this request?

When do you need the final files delivered?

Upload any reference images, brand guidelines, or examples you'd like the designer to see (optional).

Which department are you submitting this request for?

That's everything — thank you! Your brief goes straight to the design team, and the AI follow-up notes help them get it right the first time.

포함된 기능

AI 후속 질문

주의력 확인 장치

AI가 작성한 문안

자동 리포트

다른 서비스와 비교

이 템플릿을 선택하는 이유

Jotform

잘하는 점

아쉬운 점

SurveySparrow

잘하는 점

아쉬운 점

Typeform

잘하는 점

아쉬운 점

설문을 공개할 준비가 되셨나요?

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