Customer Experience

Guest Experience & Satisfaction Feedback Survey

Captures how guests rate their visit across cleanliness, staff service, value, and amenities, plus their likelihood to recommend and return. An AI follow-up interview digs into the specific moment behind their score — what went right or wrong and why — so you get root causes, not just numbers.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분

Q01

메시지

Thanks for visiting us! We'd love to hear how your experience went so we can keep improving. Your responses are completely confidential and anonymized. This will take about 7 minutes, and your honest feedback — good or bad — genuinely helps.

Q02

평점 척도필수

Overall, how satisfied were you with your recent visit?

범위: 1 – 5

최소:Very Dissatisfied최대:Very Satisfied

Q03

의견 척도필수

How likely are you to recommend us to a friend or colleague?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q04

매트릭스필수

Please rate each part of your experience.

5개 행 × 5개 열

Cleanliness of the space
Staff friendliness and helpfulness
Check-in / arrival process
Value for money
Amenities and facilities

열: Poor · Below Average · Average · Good · Excellent

Q05

객관식필수

Did you encounter any problem or issue during your visit?

No, everything went smoothly
Yes, but it was resolved
Yes, and it was not resolved

Q06

객관식

What stood out most positively about your visit?

Staff service
Cleanliness
Value for money
Amenities or facilities
Location
Atmosphere or ambiance

Q07

AI 인터뷰

Reconstruct the specific moment that most shaped this guest's recommendation score. If they reported a problem, get exactly what happened, how staff responded, and whether it was truly resolved from the guest's perspective. If their score was high, find out precisely what delighted them so it can be replicated. If the score was low or middling without a reported problem, probe for the underlying friction they may not have flagged directly.

Q08

의견 척도필수

How likely are you to return within the next 12 months?

척도: 1 – 7

최소:Very unlikely최대:Very likely

Q09

객관식

What was the primary purpose of your visit?

Business
Leisure or vacation
Special occasion or celebration
Visiting friends or family

Q10

객관식

How did you book or arrange your visit?

Direct (website or phone)
Online travel agency or third-party platform
Walk-in
Travel agent

Q11

객관식

How often do you visit us?

First time
Occasional (a few times a year)
Regular (monthly or more)
Prefer not to say

Q12

객관식

Which age range best describes you?

Under 25
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q13

메시지

That's everything — thank you for sharing your experience! Your feedback goes directly to our team and helps shape real changes to how we serve guests.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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이 템플릿을 선택하는 이유

Goes beyond star ratings with an AI follow-up interview that reconstructs the specific moment behind each guest's recommendation score, surfacing root causes instead of just numbers
Combines a matrix rating across cleanliness, staff, value, and amenities with dedicated opinion-scale questions for both likelihood to recommend and likelihood to return
Captures context like visit purpose, booking method, visit frequency, and age range alongside a direct multiple-choice question on problems encountered, so low scores can be segmented and explained
Includes a transparent chat-style intro and closing message, plus an automated report generated from responses — no manual tallying required

Jotform

Guest Feedback Survey Form Template

A ready-to-use, customizable form builder template for collecting guest feedback, with Jotform's typical drag-and-drop editing and integrations. It's a static form rather than an interview-style survey, so all data comes from fixed fields the guest fills in. Good for quick deployment but not for probing why a guest gave a particular rating.

잘하는 점

Easy drag-and-drop customization
Broad integration ecosystem typical of Jotform
Fast to deploy for general guest feedback collection

아쉬운 점

No adaptive follow-up questioning — guests can't be asked to explain a low or high score
No voice interview or screen-share task option
No automated per-response quality scoring or root-cause reporting

SurveySparrow

Guest Feedback Survey Template for Hotels

A conversational-style survey template aimed specifically at hotels, likely using SurveySparrow's chat-like UI to make filling out feedback feel more natural. It's still a fixed-question flow rather than a true AI-driven interview that adapts based on answers. Best suited to hotels wanting a friendlier-feeling static survey.

잘하는 점

Chat-like conversational UI for higher completion feel
Hotel-specific template framing
Likely mobile-friendly presentation typical of SurveySparrow

아쉬운 점

Conversational UI is not the same as adaptive AI probing — questions don't change based on the guest's actual answer
No voice AI interview capability
No transparent, publishable prompt methodology behind question logic

Typeform

Guest Satisfaction Survey Form Template

A polished, one-question-at-a-time form template well suited to general guest satisfaction capture, leveraging Typeform's known design strengths. It relies on predefined branching logic rather than AI-generated follow-up, so nuance behind a score has to be inferred from fixed answer choices. Solid for lightweight, on-brand feedback collection.

잘하는 점

Clean, high-completion-rate design typical of Typeform
Simple one-question-at-a-time flow
Easy to brand and embed

아쉬운 점

Branching logic is pre-set, not dynamically generated from guest responses like an AI interview
No voice interview or guided screen-share task option
No automated quality scoring or root-cause report generation

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