Customer Experience

Hotel & Resort Guest Stay Evaluation Survey

Captures how guests experienced a recent stay — room quality, staff service, check-in/out, value, and amenities — and uses a best-worst trade-off to show which amenities actually drive satisfaction. An AI follow-up digs into the specific moment behind the guest's lowest-rated aspect instead of settling for a generic complaint.

이 템플릿 사용하기 템플릿 더 둘러보기

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분

Q01

메시지

Thanks for staying with us! We'd love to hear how your visit went — it takes about 4-5 minutes and helps us fix what's not working and keep what is. Your responses are completely confidential and anonymized.

Q02

의견 척도필수

How likely are you to recommend this hotel to a friend or colleague?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q03

매트릭스필수

Please rate the following aspects of your stay.

5개 행 × 5개 열

Room cleanliness
Staff friendliness and helpfulness
Check-in / check-out efficiency
Value for the price paid
Amenities and facilities

열: Poor · Below average · Average · Good · Excellent

Q04

객관식필수

What was the main purpose of this stay?

Business trip
Leisure / vacation
Special event (wedding, conference)
Visiting family or friends
Other

Q05

최선·최악 선택형(MaxDiff)필수

Which of these amenities matter most to you when choosing where to stay?

Free breakfast
High-speed WiFi
Swimming pool
Fitness center
Free parking
Spa services
Business center
Room service

세트별 최선·최악 선택최선:Matters most최악:Matters least

Q06

AI 인터뷰

Identify the single aspect the guest rated lowest in the earlier ratings and ask them to walk through the specific moment it happened — what occurred, who was involved, and how staff responded if at all. If every aspect was rated highly, instead probe what one change would have made this stay the best they've ever had. Push past vague complaints ('service was slow') for concrete detail (what they asked for, how long they waited, what they expected).

Q07

장문형

Is there anything else about your stay — positive or negative — you'd like us to know?

Q08

객관식필수

How likely are you to stay at this hotel again in the next 12 months?

Definitely will
Probably will
Not sure
Probably will not
Definitely will not

Q09

객관식

How often do you travel for business or leisure in a typical year?

Rarely (0-1 trips)
Occasionally (2-4 trips)
Frequently (5-10 trips)
Very frequently (10+ trips)
Prefer not to say

Q10

객관식

What is your age range?

Under 25
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q11

객관식

How do you describe your gender?

Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say

Q12

메시지

That wraps up our survey — thank you for sharing your experience! Your feedback goes directly to our operations team and helps shape improvements for future guests.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Covers the full stay journey — check-in/out, room quality, staff service, value, and amenities — in one guided flow rather than a single-purpose form.
Uses a best-worst (max-diff) trade-off on amenities to reveal which ones actually drive satisfaction, not just how each is rated in isolation.
An AI follow-up interview automatically identifies the guest's lowest-rated aspect from their own matrix ratings and asks a targeted question about that specific moment, instead of a generic 'anything else?' box.
Closes with recommend and repeat-stay likelihood plus traveler profile questions, giving a rounded satisfaction-and-loyalty picture, all summarized in an auto-generated report.

Jotform

Spa Guest Evaluation Form Template

This is a fielding-ready form template, but it's scoped to spa services rather than a full hotel/resort stay, so it doesn't cover check-in/out, room quality, or broader amenity trade-offs. It's built on Jotform's drag-and-drop form builder, which is easy to customize but static once published.

잘하는 점

Ready-to-use, easily customizable form builder
Familiar drag-and-drop interface for quick edits
Fits general guest-feedback data collection needs

아쉬운 점

Scoped to spa services, not a full hotel stay evaluation
No adaptive follow-up questioning — same static questions for every respondent
No built-in trade-off method to identify which amenities drive satisfaction

QuestionPro

Guest Evaluation Survey Template

A general-purpose guest evaluation template on an established enterprise survey platform, applicable to hotel-style stays. It offers standard rating and open-text questions with QuestionPro's broader survey logic and analytics, but the template itself is static rather than adaptive per respondent.

잘하는 점

Backed by a mature survey platform with robust logic and reporting tools
Template can be adapted to various guest-experience use cases
Established analytics and dashboard ecosystem

아쉬운 점

No adaptive AI follow-up that probes the guest's specific lowest-rated moment
No built-in best-worst trade-off analysis to rank amenity importance
No published methodology on how questions are scored or prompted

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