Membership Fee Value & Pricing Sensitivity Survey

Thanks for taking a few minutes to share your thoughts on membership fees! Your honest input helps us set a fair price for the value we provide. Your responses are completely confidential and anonymized. About 5-6 minutes.

Which best describes your current membership status?

• New member (first year)
• Renewing member (2-5 years)
• Long-standing member (6+ years)
• Lapsed member / considering rejoining

Overall, how would you rate the value you get from your membership relative to what you pay in fees?

How valuable is each of the following membership benefits to you personally?

Thinking about the annual membership fee, please answer with a specific dollar amount for each question.

• At what annual membership fee would the price feel so low that you'd start to question the quality or credibility of the organization?
• At what annual membership fee would the price feel like a bargain — great value for what you get?
• At what annual membership fee would the price start to feel expensive, though you'd still consider joining or renewing?
• At what annual membership fee would the price feel too expensive to join or renew, no matter how much you value the organization?

If your membership fee increased by 10% at your next renewal, what would you most likely do?

• Renew without hesitation
• Renew, but reconsider it more carefully next time
• Downgrade to a lower membership tier, if available
• Not renew
• Not sure

Which of the following membership benefits matter most to you when deciding whether the fee is worth it?

• Access to events and conferences
• Advocacy and representation on issues that affect members
• Member discounts or perks
• Networking opportunities
• Publications, newsletters, or research
• Professional development or certification
• Voting rights or a say in governance

Probe the reasoning behind the respondent's value rating and their answer to the fee-increase question: what specifically makes the membership feel worth it (or not) at the current price, and what would need to change for their rating to go up or down. If they are a lapsed member, focus on what drove them away and what would bring them back. If they said they would not renew after a 10% increase, anchor on what the fee would need to be for them to stay, and which benefit they'd sacrifice to keep costs down.

Which fee structure would feel most fair to you?

• A flat fee for everyone
• Tiered pricing based on income or organization size
• Sliding scale / pay-what-you-can
• Fee based on how much you actually use the benefits

Which category best describes your membership?

• Individual
• Student
• Family/household
• Corporate or organizational
• Prefer not to say

Which age range do you fall into?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Thank you for sharing your perspective! Your responses will directly inform how we set and structure membership fees going forward.