Offer Clarity, Incentive Fit & Referral Intent Survey

Welcome, and thank you for participating in this short survey about your experience with our promotional offers. This survey takes approximately 9 minutes to complete. There are no right or wrong answers — we're simply interested in your honest opinions. Your responses are completely confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time. Please click 'Next' to begin.

When did you last notice a promotional offer or incentive from us?

• Within the last 7 days
• 8–30 days ago
• 1–3 months ago
• More than 3 months ago
• I don't recall

The offer was easy to understand.

How appealing was the incentive to you personally?

How likely would you be to recommend or share this kind of offer with a friend or colleague?

We'd like to understand more about your experience with our offers. An AI moderator will ask you a couple of brief follow-up questions based on your responses.

What is your age group?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey — your feedback helps us create better offers for you. Your responses are confidential and will be reported only in aggregate.

Where did you see that offer? (Select all that apply)

• Email
• In-app message
• Website banner
• Social media
• Friend or word of mouth
• In-store or on-premise
• SMS / text message
• Other

The terms and conditions of the offer were clear.

Which of the following influenced whether the incentive felt like a good fit for you? (Select all that apply)

• Amount or discount size
• Relevance to my needs
• Timing or expiry window
• Required effort or steps
• Terms and conditions
• Trust in the brand
• My previous experience with this company
• Other

If you were to share an offer, which channels would you use? (Select all that apply)

• SMS / text message
• Messaging app (e.g., WhatsApp, iMessage)
• Email
• Social media post
• Direct message on social media
• In person
• Copy/paste a link
• Other

Based on your responses in this survey, is there anything else you'd like to share about your experience with our offers or incentives?

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

I knew exactly what steps I needed to take to redeem the offer.

Please rank the following factors from most to least important when deciding whether to act on an incentive.

1. Amount or discount size
2. Relevance to my needs
3. Timing or expiry window
4. Required effort or steps
5. Terms and conditions
6. Trust in the brand

What, if anything, might stop you from sharing an offer like this? (Select all that apply)

• Not confident it's valuable enough to share
• Unsure about the terms or fine print
• Don't want to bother others
• Privacy or security concerns
• It feels too promotional or spammy
• I rarely share offers in general
• Don't know anyone who'd be interested
• Nothing — I'd share it
• Other

In which region do you currently live?

• Africa
• Asia
• Europe
• North America
• South America
• Oceania
• Middle East
• Prefer not to say

In your own words, what was the offer about?