Online Travel Site Registration & Sign-Up Experience

Thanks for taking a few minutes to share your experience signing up on a travel booking site or app! This helps us make registration faster and less frustrating. Your responses are completely confidential and anonymized. Should take about 8 minutes.

Which type of travel service did you most recently register for an account with?

• Flight booking site/app
• Hotel booking site/app
• All-in-one travel platform (flights, hotels, cars)
• Vacation rental site
• Car rental site
• Cruise or tour operator
• Other

How did you register that account?

• Email and password
• Sign in with Google
• Sign in with Apple
• Sign in with Facebook
• Phone number and code
• Guest checkout, then created account later

Overall, how easy was it to complete registration?

Rate each part of the sign-up process:

Did anything almost make you abandon registration partway through?

• Too many required fields
• Had to verify email/phone before continuing
• Password requirements were confusing or strict
• Site asked for payment info too early
• Unclear why certain information was needed
• Technical error or page froze
• Process took too long overall

How much did you trust the site with your personal and payment information during sign-up?

Reconstruct exactly what happened at the point in registration where the respondent hesitated, got confused, or nearly abandoned the process — what screen or field it was, what they expected instead, and whether they ultimately pushed through or gave up. If they selected 'None' for friction points, probe what specifically made the process feel effortless so it can be replicated elsewhere. Anchor on concrete steps and wording, not general impressions.

After registering, did you complete a booking in that same session?

• Yes, right away
• Yes, but came back later
• No, I registered but never booked
• Not sure / don't remember

How likely are you to register for future trips using the same account rather than checking out as a guest?

What device did you use to register?

• Smartphone
• Tablet
• Laptop or desktop computer

How often do you book travel online (flights, hotels, rentals, etc.)?

• Weekly or more
• A few times a month
• A few times a year
• Less than once a year
• Prefer not to say

Which age range do you fall into?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

That's everything — thank you! Your answers feed directly into a review of our sign-up flow, helping us cut unnecessary steps and clarify what we ask for and why.