Streaming Video Ad Load & Format Tolerance Survey

Welcome! This survey explores your streaming habits and opinions about advertising on streaming services. It takes approximately 11 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate.

Which of the following best describes your current use of streaming video services?

• I pay for at least one streaming service
• I only use free streaming services
• I do not use streaming services

What is the maximum number of ad breaks per 11 minutes of streaming content you would find acceptable?

• 0 (no ad breaks)
• 1
• 2
• 3
• 4
• 5
• 6 or more

How important is the ability to skip an ad after a few seconds?

If your primary streaming service offered a lower-priced ad-supported plan, approximately how much of a monthly discount would you need to switch from an ad-free plan?

• No discount would make me accept ads
• About 10–20% off the ad-free price
• About 21–40% off the ad-free price
• About 41–60% off the ad-free price
• More than 60% off the ad-free price
• The ad-supported plan would need to be free
• I already use an ad-supported plan

Based on your responses throughout this survey, please share any strong feelings or deal-breakers you have about ads on streaming services. What would make you stop watching an ad-supported service entirely?

What is your age?

• 16–17
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey! Your responses will help improve the streaming advertising experience. All answers are confidential and will be reported only in aggregate.

In the past 30 days, which streaming service did you watch most often?

• Netflix
• Prime Video
• Disney+
• Hulu
• Max (HBO Max)
• Apple TV+
• Paramount+
• Peacock
• YouTube (free with ads)
• Tubi
• Pluto TV
• Other (please specify)

At most, how many individual ads per ad break would you find acceptable?

• 0 (no ads)
• 1
• 2
• 3
• 4
• 5 or more

What is the maximum total pre-roll ad time you would accept before your content starts?

• None (0 seconds)
• Up to 5 seconds
• 6–10 seconds
• 11–15 seconds
• 16–30 seconds
• 31–60 seconds
• More than 60 seconds

Overall, how satisfied are you with the current advertising experience on your primary streaming service?

Which gender do you identify with?

• Woman
• Man
• Non-binary
• Prefer not to say

On that service, which type of plan do you currently have?

• Ad-supported (with ads)
• Ad-free (no ads)
• Unsure

If the total amount of ad time stayed the same, which pattern would you prefer?

• More short ads (e.g., 6–15 seconds each)
• Fewer standard-length ads (about 30 seconds each)
• One longer break (60–90 seconds) less often
• No preference

<p>How much do you like or dislike this ad format on streaming: <strong>Standard video ads (15–30 seconds)</strong>?</p>

Which region do you currently live in?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
• Other
• Prefer not to say

How often have you watched ad-supported streaming content in the past 3 months?

• Daily or almost daily
• A few times a week
• A few times a month
• Once or twice total
• Never

<p>How much do you like or dislike this ad format on streaming: <strong>Short bumper ads (6 seconds, non-skippable)</strong>?</p>

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college, no degree
• Associate degree
• Bachelor's degree
• Postgraduate degree
• Other
• Prefer not to say

<p>How much do you like or dislike this ad format on streaming: <strong>Banner or overlay ads (displayed over content)</strong>?</p>

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker/Caregiver
• Unemployed, looking for work
• Unemployed, not looking for work
• Retired
• Prefer not to say

<p>How much do you like or dislike this ad format on streaming: <strong>Interactive or shoppable ads (clickable during the ad)</strong>?</p>

<p>How much do you like or dislike this ad format on streaming: <strong>Pause ads (displayed when you pause the content)</strong>?</p>

Please rank the following ad placements from most preferred (1) to least preferred (4).

1. Before content starts (pre-roll)
2. During natural scene changes (mid-roll)
3. Between episodes or segments
4. After content ends (post-roll)