Market Research

Vehicle Purchase and Lease Satisfaction Survey

Measures how satisfied recent car buyers and lessees are with the dealership experience, financing or lease terms, and the vehicle itself — including likelihood to recommend and repurchase. An AI follow-up interview digs into the specific moment or issue that shaped their rating, surfacing details a rating scale alone would miss.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 15개 · 약 8분

Q01

메시지

Thanks for taking a few minutes to share your recent vehicle buying or leasing experience! This helps dealerships and brands improve the process. Your responses are completely confidential and anonymized. About 5-6 minutes, and there are no wrong answers.

Q02

객관식필수

How did you acquire your current vehicle?

Purchased new
Purchased used
Leased new
Leased used

Q03

단문형

What make and model is the vehicle? (e.g., Toyota RAV4)

Q04

의견 척도필수

Overall, how satisfied are you with this vehicle since you got it?

척도: 1 – 10

최소:Extremely dissatisfied최대:Extremely satisfied

Q05

매트릭스필수

How satisfied were you with each part of the buying or leasing process?

5개 행 × 5개 열

Sales staff and communication
Price negotiation
Financing or lease terms explained clearly
Paperwork and finalizing the deal
Vehicle delivery or handover

열: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied

Q06

의견 척도필수

How fair does the total price or lease payment feel for what you got?

척도: 1 – 7

최소:Very unfair최대:Very fair

Q07

의견 척도필수

How likely are you to recommend the dealership or brand you bought from to a friend or colleague?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q08

최선·최악 선택형(MaxDiff)필수

Which of these mattered most, and which mattered least, when you decided on this vehicle?

Purchase price or lease payment
Brand reputation
Fuel efficiency or EV range
Technology and infotainment features
Safety ratings
Styling and design
Financing or lease incentives offered
Dealer reputation or reviews

세트별 최선·최악 선택최선:Mattered most최악:Mattered least

Q09

객관식

Since getting this vehicle, have you experienced any of the following?

Mechanical or reliability issues
Unexpected costs or fees
Miscommunication about financing or lease terms
Delivery or pickup delays
Poor customer service after the sale

Q10

객관식필수

How likely are you to purchase or lease from this same brand again?

Definitely will
Probably will
Might or might not
Probably will not
Definitely will not

Q11

AI 인터뷰

Reconstruct the specific moment or interaction that most shaped this person's overall satisfaction and price fairness ratings — was it a person, a delay, a cost surprise, or the vehicle itself? If they reported any post-purchase issues, get concrete details: what happened, how it was resolved (or not), and whether it changed their intent to buy this brand again. If satisfaction and repurchase intent seem to conflict (e.g., satisfied but 'probably will not' repeat), ask directly why.

Q12

메시지

Just a couple of quick background questions, then you're done.

Q13

객관식

What is your age range?

18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q14

객관식

What is your annual household income?

Under $50,000
$50,000-$99,999
$100,000-$149,999
$150,000 or more
Prefer not to say

Q15

메시지

That's everything — thank you! Your responses feed into a report dealerships and manufacturers use to fix friction points in the buying and leasing process.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Goes beyond a satisfaction rating with an AI follow-up interview that reconstructs the specific moment or interaction that shaped the buyer's overall opinion, surfacing details a scale alone would miss
Covers the full purchase/lease journey in one flow — acquisition method, make/model, price fairness, dealership/brand recommendation, repurchase intent, and post-purchase issues — plus a matrix rating of each step in the buying process
Uses a MaxDiff question to force trade-off ranking of what actually mattered most and least in the purchase decision, not just a list of ratings
Ends with a transparent, auto-generated report meant for dealership and brand stakeholders, with clear framing throughout on how responses will be used

QuestionPro

Auto Purchase Lease Satisfaction Survey Template

This is a directly comparable, ready-to-field template covering the same core topic — satisfaction with the dealership, financing/lease terms, and vehicle. It's built on QuestionPro's traditional survey engine with standard question types rather than adaptive interviewing. Reasonable choice for teams that just need static rating-scale data.

잘하는 점

Purpose-built specifically for auto purchase/lease satisfaction, so questions are pre-aligned to the topic
Backed by an established survey platform with broad question-type support and reporting
Likely quick to deploy for teams wanting a standard, no-frills satisfaction tracker

아쉬운 점

No adaptive AI follow-up interview to probe why a customer gave a particular rating — respondents can't be asked to elaborate on the specific moment that shaped their score
No voice AI interview option or guided screen-share tasks, so all data collection is limited to static question formats
No published methodology for how responses are scored or synthesized into insights, unlike a transparent, prompt-visible reporting approach

자주 묻는 질문