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Market Research

Automobile Buyer Journey & Satisfaction Survey

Captures the full vehicle-purchase experience — what drove the decision, how the dealership or online process performed, and how likely buyers are to return or recommend — for auto manufacturers and dealer groups. An AI follow-up interview reconstructs the actual deciding moment, including near-misses and hesitations that closed-ended questions miss.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to tell us about your recent vehicle purchase! Your feedback shapes how we improve the buying experience. Your responses are completely confidential and anonymized. This will take about 5 minutes.

Q02
단문형필수

What make and model did you purchase (e.g., 'Toyota RAV4')?

Q03
객관식필수

Was this vehicle new or used?

  • New
  • Used (certified pre-owned)
  • Used (non-certified)
Q04
객관식필수

How did you complete this purchase?

  • In-person at a dealership
  • Mostly online, picked up in person
  • Fully online with home delivery
  • Private sale (not a dealership)
Q05
최선·최악 선택형(MaxDiff)필수

From this list, which factor mattered most and which mattered least when you chose this vehicle?

  • Price or overall value
  • Safety ratings
  • Fuel efficiency or range
  • Brand reputation
  • Styling or design
  • Technology and features
  • Financing or lease terms
  • Expected resale value
세트별 최선·최악 선택최선:Mattered most최악:Mattered least
Q06
평점 척도필수

Overall, how satisfied were you with the vehicle-buying process (not the vehicle itself)?

범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q07
매트릭스필수

Please rate the following parts of your purchase experience.

5개 행 × 5개 열
  • Sales staff knowledge
  • Negotiation process
  • Financing or paperwork speed
  • Test drive experience
  • Facility or website cleanliness/usability
열: Poor · Fair · Good · Very good · Excellent
Q08
의견 척도필수

How likely are you to recommend this dealership (or seller) to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
AI 인터뷰

Reconstruct the moment the respondent decided to buy this specific vehicle: what almost made them walk away, which other vehicles or dealers they seriously compared it to, and what tipped the decision. If their rating of the buying process was mediocre or low, probe the exact point in the process (negotiation, financing, wait time) that caused friction and what would have fixed it.

Q10
객관식필수

How likely are you to consider this same brand for your next vehicle?

  • Definitely will
  • Probably will
  • Not sure
  • Probably won't
  • Definitely won't
Q11
객관식

Which age range do you fall into?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
메시지

That's everything — thank you! Your responses will be combined with other buyers' feedback to help improve the purchase and financing process.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an AI follow-up interview that reconstructs the actual moment of decision, surfacing near-misses and hesitations that fixed-response questions can't capture
  • Combines quantitative measures (satisfaction rating, matrix ratings of the purchase experience, recommendation likelihood) with open-ended AI probing for a fuller picture
  • Uses a MaxDiff exercise to force-rank the factors that truly mattered most and least in the purchase decision, rather than relying on vague importance scales
  • Captures purchase channel, vehicle condition, and brand loyalty intent alongside experience data, all wrapped in a short, respondent-friendly flow with clear opening/closing messages

SurveyMonkey

Automobile Buyer Feedback Survey Template

This is a fielding-ready static template covering vehicle purchase feedback, similar in topic to ours. It relies on SurveyMonkey's standard closed-ended question types (ratings, multiple choice) rather than any adaptive interviewing. It's a solid quantitative baseline but won't dig into the qualitative 'why' behind a purchase decision.

잘하는 점

  • Purpose-built template specifically for automobile buyer feedback
  • Backed by SurveyMonkey's mature survey infrastructure and distribution tools
  • Easy to deploy quickly with pre-built question sets

아쉬운 점

  • No adaptive AI follow-up questioning — respondents get the same static questions regardless of answers
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt methodology

자주 묻는 질문

“Automobile Buyer Journey & Satisfaction Survey” 템플릿에는 어떤 질문이 포함되어 있나요?

바로 사용할 수 있는 질문 13개가 포함되어 있으며, 처음 질문은 다음과 같습니다: “Thanks for taking a few minutes to tell us about your recent vehicle purchase! Your feedback shapes how we improve the b…” · “What make and model did you purchase (e.g., 'Toyota RAV4')?” · “Was this vehicle new or used?”. 전체 질문은 위에서 미리 볼 수 있고 모두 수정 가능합니다.

이 설문을 완료하는 데 얼마나 걸리나요?

응답자는 보통 질문 13개를 약 7분 안에 완료합니다.

템플릿을 수정할 수 있나요?

네. 설문을 공개하기 전에 모든 질문, 답변 옵션, 순서를 자유롭게 수정할 수 있습니다. 질문을 추가·삭제하거나 AI 편집기에 연구 목표에 맞춘 재구성을 요청할 수도 있습니다.

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