Sales & Revenue

Auto Dealer Owner Experience & Loyalty Survey

Measures how vehicle owners experienced buying, financing, and servicing at your dealership — covering sales transparency, delivery, pricing fairness, and repeat-purchase intent — with an AI follow-up that reconstructs the exact moment that shaped their loyalty or frustration, not just the surface rating.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분

Q01

메시지

Thanks for taking a few minutes to share your experience with our dealership! Your honest feedback helps us improve how we sell and service vehicles. Your responses are completely confidential and anonymized. This will take about 5 minutes.

Q02

객관식필수

Which best describes your most recent visit to the dealership?

Purchased a new vehicle
Purchased a used vehicle
Had my vehicle serviced or repaired
Test drove or browsed without purchasing

Q03

의견 척도필수

How likely are you to recommend this dealership to a friend or colleague?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q04

매트릭스필수

Please rate the dealership on each of the following aspects of your visit.

5개 행 × 5개 열

Sales staff knowledge and professionalism
Transparency of pricing
Speed of paperwork and financing process
Cleanliness and comfort of the facility
Clarity of financing and warranty terms

열: Poor · Fair · Good · Very Good · Excellent

Q05

평점 척도필수

How would you rate the vehicle delivery or handover experience (e.g., walkthrough of features, cleanliness, being ready on time)?

범위: 1 – 5

최소:Poor최대:Excellent

Q06

의견 척도필수

Thinking about the price you paid, how fair did it feel relative to the value you received?

척도: 1 – 7

최소:Very unfair최대:Very fair

Q07

객관식필수

How likely are you to return to this dealership for your next vehicle purchase?

Definitely will return
Probably will return
Not sure
Probably will not return
Definitely will not return

Q08

최선·최악 선택형(MaxDiff)필수

When choosing a dealership, which of these factors matter most and least to you?

Price and overall value
Sales staff professionalism
Speed of the transaction
Financing options available
Service department quality
Facility comfort and amenities
Communication and follow-up after the sale
Trust and transparency

세트별 최선·최악 선택최선:Matters most최악:Matters least

Q09

AI 인터뷰

Explore the reasoning behind the respondent's likelihood-to-recommend score and their lowest-rated aspect of the visit. Have them walk through the specific moment that most shaped their impression — what a staff member said or did, how pricing or financing was explained, and whether expectations set before arrival matched reality. If the score was very high, probe what would make them actively mention the dealership by name to a friend; if very low, push for the single fix that would have changed their experience.

Q10

장문형

Is there anything else about your experience with this dealership you'd like us to know?

Q11

드롭다운

What is your age range? (optional)

18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q12

객관식

What is your gender? (optional)

Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say

Q13

메시지

That's everything — thank you for sharing your experience! Your feedback goes directly into a report our sales and service teams use to improve how customers are treated at every visit.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Goes beyond a single satisfaction score with a dedicated AI follow-up interview that reconstructs the exact moment (sales, financing, or delivery) that shaped the customer's loyalty or frustration
Combines structured measurement (matrix ratings on visit aspects, pricing fairness scale, delivery/handover rating, repeat-purchase likelihood) with open-ended probing, so you get both benchmarkable scores and the 'why' behind them
Uses a MaxDiff exercise to force trade-offs on what actually drives dealership choice, rather than relying on respondents rating everything as important
Every AI probe is transparent and paired with automated per-response quality scoring and an auto-generated report, so you can trust and act on the qualitative data without manually reading every transcript

QuestionPro

Auto Dealer Satisfaction Survey Questionnaire and Template

A ready-to-use static questionnaire covering standard auto dealer satisfaction topics like sales, service, and pricing. It's built on QuestionPro's broad enterprise survey platform, so it fields reliably, but the template itself is a fixed question list rather than something that adapts to each respondent's answers.

잘하는 점

Purpose-built for auto dealer satisfaction measurement
Backed by an established enterprise survey platform with broad distribution and analytics tooling
Likely includes standard, well-tested question phrasing for the automotive category

아쉬운 점

No adaptive AI follow-up questioning — respondents can't be probed further on a low or high score
No voice AI interview option for capturing verbal detail
No indication of automated per-response quality scoring or transparent prompt methodology

Jotform

Dealership Experience Survey Form Template

A customizable drag-and-drop form template for collecting dealership experience feedback, well-suited to teams that want an easy visual form builder. It's a static form structure focused on collection and basic reporting rather than deep qualitative follow-up.

잘하는 점

Easy drag-and-drop customization for quick deployment
Wide range of integrations typical of Jotform's form ecosystem
Simple to embed on a dealership website or send via link

아쉬운 점

No adaptive AI interviewing or voice AI capability to explore respondent reasoning
No mechanism for automated quality scoring of open-text responses
Reporting is form-response based, not an AI-synthesized narrative report

SurveySparrow

Dealership Experience Survey Template

A conversational-style survey template aimed at automobile companies, leveraging SurveySparrow's chat-like UI for a friendlier respondent experience. It improves on flat forms stylistically but still relies on pre-set question branching rather than true AI-generated follow-up questions.

잘하는 점

Conversational, chat-like survey experience improves completion rates
Positioned specifically for automotive/dealership use cases
Supports standard branching logic for basic personalization

아쉬운 점

Branching logic is not the same as an AI dynamically reconstructing a respondent's specific experience
No voice AI interview option
No published methodology for how quality or depth of responses is assessed

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