QuestionPunkQuestionPunk
무료로 시작하기
모든 템플릿
Customer Experience

Website Feedback Survey

Find out why visitors came, whether they got it done, and what nearly stopped them. A short intercept-style survey with task success, effort, and trust measures — plus an AI follow-up that turns 'couldn't find it' into the exact page and word they were looking for.

이 템플릿 사용하기템플릿 더 둘러보기

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 9개 · 약 6분
Q01
메시지

Got 6 minutes? Tell us how the site worked for you today — especially if something was confusing. Your responses are completely confidential and anonymized. Honest and quick beats polished.

Q02
객관식필수

What brought you to the site today?

  • Researching the product before buying
  • Comparing you against alternatives
  • Looking for pricing
  • Getting support or documentation
  • Just browsing
Q03
객관식필수

Did you accomplish what you came for?

  • Yes, completely
  • Partially
  • No
Q04
의견 척도필수

How easy was it to find what you were looking for?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
의견 척도필수

How would you rate the look and feel of the site?

척도: 1 – 7
최소:Dated and cluttered최대:Modern and clear
Q06
의견 척도필수

How much do you trust this site with your business, based on what you've seen?

척도: 1 – 7
최소:Not at all최대:Completely
Q07
AI 인터뷰

If they didn't fully accomplish their goal: reconstruct the failure — what they searched or clicked, the exact information they needed, and where they expected to find it. If they succeeded: what almost stopped them, and what they'd tell the site's owner to change first. Also probe the trust rating: which specific element raised or lowered it (design, pricing clarity, reviews, security signals).

Q08
단문형

If you could change one thing about the site, what would it be?

Q09
메시지

Thank you! Your feedback goes to the team with a weekly themed summary — the fastest-moving items come from exactly this survey.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goal-based from the first question — why they came and whether they got it done — not just a satisfaction star
  • Failure cases get reconstructed by the AI down to the exact page and words the visitor was hunting for
  • Findability, visual appeal, and trust are measured separately, so you know which lever is broken
  • A weekly themed summary turns raw comments into a prioritized fix list automatically

SurveyMonkey

Website Feedback Survey Template

Expert-certified, used 27,000+ times, with 8 concrete pre-written questions spanning needs-met, findability, visual appeal, trust, and NPS-style recommendation. Strong on distribution breadth and reporting, but every question is fixed and static with no adaptive probing on low scores.

잘하는 점

  • Ships 8 ready-to-use, well-worded questions covering needs, findability, time-to-find, visual appeal, clarity, trust, and likelihood to recommend
  • Multi-channel distribution built in (email, website embed, SMS, social, QR, offline)
  • Automatic results summaries, filters, custom dashboards, crosstab reports, and text analysis on responses
  • Out-of-the-box themes, accessible color palettes, custom fonts and branding

아쉬운 점

  • Static question list with no adaptive AI follow-up when a respondent reports a bad experience or a low score
  • The single open-ended 'other comments' box is the only qualitative capture; no conversational probing to get the 'why'
  • No attention/quality checks described to filter low-effort or bot responses
  • No transparent AI prompt or interviewer logic shown; respondent gets a form, not an interview

Typeform

Website Feedback Survey Template

Conversational one-question-at-a-time form covering satisfaction, findability, navigation, purpose, and return/recommend, with rule-based conditional branching (e.g., a dissatisfied visitor is asked what they were searching for). Branching is fixed logic jumps, not generative AI follow-up, and there is no built-in analysis/reporting layer.

잘하는 점

  • Conversational, one-question-at-a-time format that drives higher completion rates
  • Rule-based conditional logic branches on satisfaction/findability (e.g., unhappy visitors asked what they searched for; happy visitors asked what impressed them)
  • Fully customizable text, colors, and logos; works well on every device
  • Integrations push responses into Google Sheets, Slack, analytics, plus 300+ tools

아쉬운 점

  • Branching is pre-authored logic jumps, not generative AI that composes a genuinely new follow-up from the answer
  • Relies on downstream tools (Sheets, analytics) for analysis; no native auto-generated report or theme summary
  • No attention checks or response-quality gating described
  • No consent or transparent interviewer prompt surface; purely a styled form

QuestionPro

Website Feedback Survey Template

A thorough website feedback questionnaire rating various site aspects. Strong coverage of the rating dimensions; everything is a scale, so a visitor who failed to find something never gets to explain what they were hunting for.

잘하는 점

  • Comprehensive aspect-by-aspect website rating coverage
  • Curated by a research-specialist platform, customizable
  • Free to deploy with standard reporting

아쉬운 점

  • No goal-based flow asking why the visitor came and whether they succeeded
  • Failure cases aren't reconstructed — no probe for the missing page or term
  • Ratings without an AI follow-up leave the 'what to fix' ambiguous

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

Use this template무료로 시작하기

관련 템플릿

같은 카테고리의 다른 설문을 만나 보세요.

전체 보기
Customer Experience

Photo Diary Study: Product Use in Context

A repeatable diary entry participants complete each time they use your product in real life: a photo of the moment, what they were trying to do, and what got in the way — with an AI probe on the day's friction. Run it daily or weekly to see usage where it actually happens, not in a lab.

템플릿 보기
Customer Experience

Importance vs. Satisfaction Gap Analysis

Find your biggest opportunities by measuring the same attributes twice — how much each matters, and how well you deliver it today. The gaps become your priority list, and slider matrices keep it fast enough that people actually finish. AI follow-ups dig into the biggest gap each respondent reports.

템플릿 보기
Customer Experience

Waitlist Fairness & Transparency Experience Survey

Measures customer perceptions of fairness, transparency, and wait-time accuracy across virtual and in-person restaurant and hospitality waitlists. Ideal for hospitality operators and CX researchers seeking actionable insights on queue management.

템플릿 보기
Customer Experience

Digital Ticket Transfer & Resale Experience Survey

Measures event attendees' perceptions of clarity, fairness, and friction in digital ticket transfer and resale processes to identify platform improvement priorities.

템플릿 보기
Customer Experience

스트리밍 서비스 콘텐츠 탐색 및 재생 경험 설문조사

콘텐츠 탐색, 추천 적합성, 개인화, 재생 품질에 대한 사용자 만족도를 측정하여 스트리밍 플랫폼 전반의 UX 개선 우선순위를 파악합니다.

템플릿 보기
Customer Experience

Offer Clarity, Incentive Fit & Referral Intent Survey

Measures how clearly customers understand promotional offers, how well incentives match their preferences, and their likelihood of referring others — identifying friction points to improve referral rates and conversions.

템플릿 보기