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Product & UX

Website Intercept: Task Success & Friction Survey

A short on-site pop-up survey that captures why a visitor came, whether they accomplished their task, and where they hit friction — with an AI follow-up that reconstructs the exact moment things went wrong instead of relying on a vague satisfaction score. Built for UX and product teams running always-on site feedback.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Hi! Got 60 seconds? We'd love to know how today's visit to (Replace with your site name) went — your answers help us fix what's not working. Your responses are completely confidential and anonymized. (Template note: adjust the time estimate if you add more questions.)

Q02
객관식필수

What brought you to our website today?

  • Researching a product or service
  • Looking for pricing or plans
  • Trying to contact support or get help
  • Reading content, blog, or resources
  • Just browsing / no specific reason
  • (Replace with a task specific to your site, e.g. 'Tracking an order')
Q03
객관식필수

Were you able to do what you came here to do today?

  • Yes, completely
  • Partially — I got some of the way there
  • No, I couldn't complete it
  • I wasn't trying to do anything specific
Q04
의견 척도필수

Overall, how easy or difficult was it to accomplish what you came here to do?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
객관식

Did any of the following get in your way during this visit? Select all that apply.

  • Couldn't find what I was looking for
  • Page loaded slowly or errored out
  • Confusing navigation or layout
  • Too much information / hard to scan
  • Needed information wasn't available
  • Something else got in the way
Q06
AI 인터뷰

Reconstruct exactly what happened during this visit: what the respondent was trying to do, the specific page or step where it went smoothly or broke down, and what they expected to happen instead. If they said they couldn't complete their task or picked an obstacle, get concrete detail (what they clicked, searched, or expected) rather than a general complaint. If they completed their task easily, briefly confirm what worked so it isn't accidentally changed later.

Q07
평점 척도필수

How satisfied are you with your experience on the site today?

범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q08
의견 척도필수

How likely are you to recommend our website to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
장문형

If there's one thing we could change to make this site easier to use, what would it be?

Q10
객관식

Which best describes your relationship with (Replace with your company name)?

  • Current customer
  • Considering becoming a customer
  • Former customer
  • Not a customer / just researching
  • Prefer not to say
Q11
객관식

How often do you visit our website?

  • First time here
  • A few times a month
  • Weekly or more
  • Rarely
  • Prefer not to say
Q12
메시지

Thanks for the feedback! We review these responses weekly to fix friction points and prioritize site improvements. No login or purchase required — enjoy the rest of your visit.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview step that reconstructs the exact moment a visitor hit friction, rather than stopping at a satisfaction or effort score
  • Combines a task-success check, an effort/difficulty scale, and a multi-select friction-source question so teams can quantify and then explain the drop-off
  • Pairs standard NPS and satisfaction ratings with an open-ended improvement question and segmenting questions (relationship to company, visit frequency) for richer context
  • Ships as a ready-to-field on-site intercept flow with built-in chat-style intro/outro messaging, not just a static question list

SurveyMonkey

Website Feedback Survey Template

A standard fielding-ready website feedback template covering satisfaction and usability questions. It's built on SurveyMonkey's established survey infrastructure with broad distribution and analysis tools, but the question set itself is fixed rather than adaptive.

잘하는 점

  • Well-established survey platform with strong distribution and reporting tools
  • Simple, quick-to-deploy template for general site feedback
  • Familiar interface for respondents, likely improving completion rates

아쉬운 점

  • No adaptive AI follow-up to probe why a specific friction point occurred
  • No voice AI interview option
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Website Intercept Survey Template

A conversational-style intercept survey template aimed at capturing on-site visitor feedback, in the same category as QuestionPunk's template. It relies on SurveySparrow's chat-like UI for engagement but the flow is a fixed question sequence rather than an adaptive interview.

잘하는 점

  • Conversational UI designed to feel more engaging than a static form
  • Purpose-built for the website intercept use case
  • Likely supports basic branching logic typical of the platform

아쉬운 점

  • No AI-driven follow-up that reconstructs the specific friction moment
  • No voice AI interview capability
  • No transparent, published prompt methodology or automated quality scoring per response

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

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