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Product & UX

Website Information Quality & Findability Survey

Measures whether visitors can find, understand, and trust the content on your website — covering findability, accuracy, completeness, and currency — for product, content, and UX teams auditing site content. An AI follow-up interview reconstructs what actually happened when a respondent hit a dead end, instead of relying on vague satisfaction ratings.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for sharing your experience with (Replace with your website name)! We're checking whether the information on our site is easy to find, understand, and trust. Your responses are completely confidential and anonymized. This will take about 4-5 minutes and your honest feedback helps us fix real gaps.

Q02
객관식필수

How often do you visit this website?

  • First time visiting
  • A few times a year
  • Monthly
  • Weekly or more often
Q03
객관식필수

What were you trying to do on the site today?

  • Learn about a product or service
  • Find pricing or plan details
  • Get support or troubleshooting help
  • Check policies, terms, or documentation
  • Compare options before deciding
  • Contact the company
Q04
의견 척도필수

How easy was it to find the specific information you were looking for?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
객관식필수

Did you find all the information you needed?

  • Yes, everything I needed
  • Partially — found some, not all
  • No, I couldn't find it
Q06
매트릭스필수

How much do you agree with each statement about the information on this website?

5개 행 × 5개 열
  • The information is accurate
  • The information is easy to understand
  • The information is complete enough to make a decision
  • The information feels current and up to date
  • I trust the information on this site
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
평점 척도필수

Overall, how would you rate the quality of the information on this website?

범위: 1 – 5
최소:Poor최대:Excellent
Q08
최선·최악 선택형(MaxDiff)필수

Which of these areas needs the most improvement, and which is least urgent?

  • Accuracy of the information
  • Clarity and readability
  • Depth and completeness of detail
  • How current or up to date content feels
  • Ease of finding the right page
  • Visual layout and organization
  • Search functionality
  • Page load speed
세트별 최선·최악 선택최선:Most needs improvement최악:Least urgent
Q09
장문형

Was there anything specific you looked for but couldn't find, or that was confusing or out of date? Please describe it.

Q10
AI 인터뷰

Reconstruct exactly what happened the last time this respondent struggled to find or trust information on the site: what page or section they were on, what they expected to see, what they actually found, and what they did next (gave up, searched elsewhere, contacted support). If they rated trust or accuracy low in the earlier statements, probe what specifically made the content feel unreliable or outdated. If they said they found everything they needed, ask what made that experience work so well it can be replicated elsewhere on the site.

Q11
객관식

Which best describes you?

  • Current customer
  • Prospective customer
  • Employee or partner
  • Researcher or student
  • Other
  • Prefer not to say
Q12
메시지

That's everything — thank you for the detailed feedback! Your answers go directly to the team responsible for keeping our website content accurate, findable, and up to date.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an AI follow-up interview that reconstructs exactly what happened the last time a respondent hit a dead end, going beyond a single opinion-scale rating of findability
  • Combines structured measurement (opinion scale on ease of finding information, matrix of agreement statements, overall quality rating, max-diff prioritization of improvement areas) with open-ended and adaptive probing for context
  • Captures both quantitative signals (visit frequency, task completion, ratings) and qualitative detail (long-text on specific missing or confusing content) in one flow
  • Closes with a clear respondent-facing message explaining that answers will directly inform website improvements, supporting completion and trust

QuestionPro

Website Information Quality Survey Template

This is a directly comparable, purpose-built template for assessing website information quality. It appears to be a static questionnaire template that teams can deploy as-is or customize within QuestionPro's survey builder. No mention of adaptive follow-up or AI-driven reconstruction of specific user incidents.

잘하는 점

  • Purpose-built specifically for website information quality, matching the exact use case
  • Backed by QuestionPro's established survey platform with broad question-type support and reporting
  • Likely quick to deploy for teams already familiar with QuestionPro's editor

아쉬운 점

  • Appears to rely on fixed questions rather than adaptive AI follow-up probing into individual dead-end experiences
  • No indication of voice AI interviews or guided screen-share tasks for observing real findability struggles
  • No published methodology on how quality or automated scoring of responses is derived, unlike QuestionPunk's transparent prompts

설문을 공개할 준비가 되셨나요?

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