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Monadic Concept Test: Appeal, Clarity & Purchase Intent
A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.
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Monadic Concept Test: Appeal, Clarity & Purchase Intent
Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 9 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.
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Perguntas de exemplo
Uma prévia do que há no modelo. Todas as perguntas podem ser editadas antes de publicar.
16 perguntas · ~9 min
Mensagem
Please take a moment to carefully review the following concept. Read through it fully before proceeding. Introducing a reusable smart water bottle that tracks how much you drink and gently glows to remind you to stay hydrated throughout the day. It keeps drinks cold for 24 hours, syncs with a free app on your phone, and its battery lasts up to two weeks on a single charge. Available in several colors for $35.
Q01
Escala de opinião
Overall, how appealing is this concept to you?
Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q02
Texto longo
In your own words, what is the main idea of this concept?
Q03
Escala de opinião
This concept is easy to understand.
Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q04
Escala de opinião
This concept is different from anything else available today.
Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q05
Escala de opinião
This concept is relevant to my needs.
Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q06
Escala de opinião
This concept is believable.
Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q07
Escala de opinião
If this concept were available, how likely would you be to try it?
Escala: 1 – 5
Mín:Definitely would not tryMáx:Definitely would try
Q08
Múltipla escolha
Compared with options you are aware of today, how would you describe this concept?
- Much worse
- Slightly worse
- About the same
- Slightly better
- Much better
Q09
Texto longo
What, if anything, would you change about this concept to make it better?
Q10
Entrevista com IA
We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.
Q11
Texto longo
Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?
Q12
Lista suspensa
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q13
Múltipla escolha
Which gender do you identify with?
- Woman
- Man
- Non-binary / gender diverse
- Prefer not to say
Q14
Lista suspensa
Which country or region do you currently live in?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- Other (please specify)
- Prefer not to say
Q15
Lista suspensa
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college or associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q16
Lista suspensa
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed and looking
- Not working and not looking
- Student
- Retired
- Homemaker
- Prefer not to say
Mensagem
Thank you for your time — your feedback is very valuable and will help shape future development.
O que está incluído
Acompanhamento com IA
Sondagens adaptativas nas respostas abertas que revelam detalhes que um formulário estático deixaria passar.
Verificações de atenção
Proteções integradas contra respostas apressadas e participantes de baixa qualidade.
Textos escritos por IA
Redação, ordem e ramificações escritas pela IA, ajustadas ao seu objetivo de pesquisa.
Relatório automático
Temas, citações e um resumo em linguagem simples se escrevem sozinhos assim que as respostas chegam.
Como se compara
Analisamos os modelos mais parecidos de outras ferramentas de pesquisa. Veja o que elas fazem bem e onde este modelo vai além.
Por que este modelo
- Full monadic concept-test battery in one flow: overall appeal, clarity, uniqueness, relevance, credibility, and purchase intent, each on its own opinion scale, plus a comparative multiple-choice question against alternatives.
- Open-text questions capture respondents' own words on the concept's main idea and what they'd change, giving qualitative depth alongside the quantitative scales.
- An AI follow-up interview digs deeper into reactions after the core questions, asking adaptive probing questions rather than relying on a fixed script.
- Standard demographic screening (age, gender, country/region, education, employment) is built in, plus chat-style intro and closing messages that frame the concept review for respondents.
Jotform
Concept Testing Survey Form TemplateA drag-and-drop form template for gathering concept feedback, built on Jotform's general form builder rather than a dedicated research platform. Good for quick customization and basic data collection, but the underlying instrument design (question set, scoring) is left to the user to construct. No mention of adaptive interviewing or automated analysis.
O que faz bem
- Easy drag-and-drop customization within Jotform's form builder
- Wide integration options typical of Jotform's ecosystem (payments, notifications, storage)
- Low barrier to quickly stand up a basic concept feedback form
Onde deixa a desejar
- Static form fields only — no adaptive AI follow-up probing based on individual answers
- No voice AI interview option
- No published methodology or automated per-response quality scoring
SurveySparrow
Sample Concept Testing Survey TemplateA conversational survey template from SurveySparrow's marketing template library, styled as a chat-like flow rather than a traditional grid form. It provides a ready sample question set for concept testing, but appears to be a fixed, non-adaptive questionnaire rather than a monadic instrument with follow-up interviewing.
O que faz bem
- Conversational, chat-style survey format that can feel more engaging than static forms
- Template positioned specifically for marketing/concept-testing use cases
- Part of a broader survey platform with reporting and distribution tools
Onde deixa a desejar
- No adaptive AI-driven follow-up questioning — the flow is a fixed template
- No voice AI interview or guided screen-share task capability
- No indication of automated quality scoring per response or transparent prompt documentation
Typeform
Product Concept Testing Survey TemplateTypeform's one-question-at-a-time conversational format template for concept testing, aimed at general product feedback collection. It's a fixed, ready-to-field template with Typeform's known design polish, but not built around monadic scale batteries or deeper follow-up interviewing.
O que faz bem
- Polished, one-question-at-a-time conversational UX known for high completion rates
- Simple template customization within Typeform's builder
- Broad integration ecosystem (Sheets, Zapier, etc.)
Onde deixa a desejar
- No adaptive AI follow-up interview — questions are static and pre-set
- No voice AI interviewing or screen-share guided tasks
- No automated per-response quality scoring or published prompt methodology
QuestionPro
New Services Concept Test Survey TemplateA research-oriented template from QuestionPro's enterprise survey platform, focused specifically on new-service concept testing rather than general concepts. It offers a structured, ready-to-field question set with QuestionPro's standard analytics, but is a static questionnaire without adaptive interviewing features.
O que faz bem
- Built on an established enterprise research platform with robust analytics and panel options
- Template tailored to services (vs. generic products), useful for that specific use case
- Likely includes standard statistical reporting tools typical of QuestionPro
Onde deixa a desejar
- No adaptive AI follow-up interviewing — respondents answer a fixed question set
- No voice AI interview or guided screen-share task option
- No transparent prompt-level methodology or automated qualitative response scoring mentioned
Perguntas frequentes
Quais perguntas estão no modelo “Monadic Concept Test: Appeal, Clarity & Purchase Intent”?
O modelo inclui 16 perguntas prontas para usar, começando por: “Overall, how appealing is this concept to you?” · “In your own words, what is the main idea of this concept?” · “This concept is easy to understand.”. O conjunto completo aparece acima e todas as perguntas podem ser editadas.
Quanto tempo leva para responder a esta pesquisa?
Os participantes normalmente terminam as 16 perguntas em cerca de 9 minutos.
Posso personalizar este modelo?
Sim: cada pergunta, cada opção de resposta e a ordem podem ser editadas antes de publicar. Você pode adicionar ou remover perguntas, ou pedir ao editor com IA para refazer a pesquisa em torno do seu objetivo.
Este modelo é gratuito?
Sim. Abra no editor e comece a personalizar agora: não é preciso criar conta para testar, e o plano gratuito cobre a publicação da sua pesquisa.
Pronto para publicar?
Abra este modelo no editor. Tudo é seu para mudar antes de o primeiro participante ver.
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