QuestionPunkQuestionPunk
Comece grátis
Todos os modelos
Product & UX

Monadic Concept Test: Appeal, Clarity & Purchase Intent

A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.

Usar este modeloVer mais modelos

Perguntas de exemplo

Uma prévia do que há no modelo. Todas as perguntas podem ser editadas antes de publicar.

19 perguntas · ~9 min
Q01
Mensagem

Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 9 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.

Q02
Mensagem

Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]

Q03
Escala de opinião

Overall, how appealing is this concept to you?

Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q04
Escala de opinião

This concept is easy to understand.

Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q05
Escala de opinião

If this concept were available, how likely would you be to try it?

Escala: 1 – 5
Mín:Definitely would not tryMáx:Definitely would try
Q06
Texto longo

What, if anything, would you change about this concept to make it better?

Q07
Lista suspensa

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
Mensagem

Thank you for your time — your feedback is very valuable and will help shape future development.

Q09
Texto longo

In your own words, what is the main idea of this concept?

Q10
Escala de opinião

This concept is different from anything else available today.

Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q11
Múltipla escolha

Compared with options you are aware of today, how would you describe this concept?

  • Much worse
  • Slightly worse
  • About the same
  • Slightly better
  • Much better
Q12
Entrevista com IA

We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.

Q13
Múltipla escolha

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary / gender diverse
  • Prefer not to say
Q14
Escala de opinião

This concept is relevant to my needs.

Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q15
Texto longo

Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?

Q16
Lista suspensa

Which country or region do you currently live in?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • Other (please specify)
  • Prefer not to say
Q17
Escala de opinião

This concept is believable.

Escala: 1 – 7
Mín:Strongly disagreeMáx:Strongly agree
Q18
Lista suspensa

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q19
Lista suspensa

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Not working and not looking
  • Student
  • Retired
  • Homemaker
  • Prefer not to say

O que está incluído

  • Acompanhamento com IA

    Sondagens adaptativas nas respostas abertas que revelam detalhes que um formulário estático deixaria passar.

  • Verificações de atenção

    Proteções integradas contra respostas apressadas e participantes de baixa qualidade.

  • Textos escritos por IA

    Redação, ordem e ramificações escritas pela IA, ajustadas ao seu objetivo de pesquisa.

  • Relatório automático

    Temas, citações e um resumo em linguagem simples se escrevem sozinhos assim que as respostas chegam.

Como se compara

Analisamos os modelos mais parecidos de outras ferramentas de pesquisa. Veja o que elas fazem bem e onde este modelo vai além.

Por que este modelo

  • Full monadic concept-test battery in one flow: overall appeal, clarity, uniqueness, relevance, credibility, and purchase intent, each on its own opinion scale, plus a comparative multiple-choice question against alternatives.
  • Open-text questions capture respondents' own words on the concept's main idea and what they'd change, giving qualitative depth alongside the quantitative scales.
  • An AI follow-up interview digs deeper into reactions after the core questions, asking adaptive probing questions rather than relying on a fixed script.
  • Standard demographic screening (age, gender, country/region, education, employment) is built in, plus chat-style intro and closing messages that frame the concept review for respondents.

Jotform

Concept Testing Survey Form Template

A drag-and-drop form template for gathering concept feedback, built on Jotform's general form builder rather than a dedicated research platform. Good for quick customization and basic data collection, but the underlying instrument design (question set, scoring) is left to the user to construct. No mention of adaptive interviewing or automated analysis.

O que faz bem

  • Easy drag-and-drop customization within Jotform's form builder
  • Wide integration options typical of Jotform's ecosystem (payments, notifications, storage)
  • Low barrier to quickly stand up a basic concept feedback form

Onde deixa a desejar

  • Static form fields only — no adaptive AI follow-up probing based on individual answers
  • No voice AI interview option
  • No published methodology or automated per-response quality scoring

SurveySparrow

Sample Concept Testing Survey Template

A conversational survey template from SurveySparrow's marketing template library, styled as a chat-like flow rather than a traditional grid form. It provides a ready sample question set for concept testing, but appears to be a fixed, non-adaptive questionnaire rather than a monadic instrument with follow-up interviewing.

O que faz bem

  • Conversational, chat-style survey format that can feel more engaging than static forms
  • Template positioned specifically for marketing/concept-testing use cases
  • Part of a broader survey platform with reporting and distribution tools

Onde deixa a desejar

  • No adaptive AI-driven follow-up questioning — the flow is a fixed template
  • No voice AI interview or guided screen-share task capability
  • No indication of automated quality scoring per response or transparent prompt documentation

Typeform

Product Concept Testing Survey Template

Typeform's one-question-at-a-time conversational format template for concept testing, aimed at general product feedback collection. It's a fixed, ready-to-field template with Typeform's known design polish, but not built around monadic scale batteries or deeper follow-up interviewing.

O que faz bem

  • Polished, one-question-at-a-time conversational UX known for high completion rates
  • Simple template customization within Typeform's builder
  • Broad integration ecosystem (Sheets, Zapier, etc.)

Onde deixa a desejar

  • No adaptive AI follow-up interview — questions are static and pre-set
  • No voice AI interviewing or screen-share guided tasks
  • No automated per-response quality scoring or published prompt methodology

QuestionPro

New Services Concept Test Survey Template

A research-oriented template from QuestionPro's enterprise survey platform, focused specifically on new-service concept testing rather than general concepts. It offers a structured, ready-to-field question set with QuestionPro's standard analytics, but is a static questionnaire without adaptive interviewing features.

O que faz bem

  • Built on an established enterprise research platform with robust analytics and panel options
  • Template tailored to services (vs. generic products), useful for that specific use case
  • Likely includes standard statistical reporting tools typical of QuestionPro

Onde deixa a desejar

  • No adaptive AI follow-up interviewing — respondents answer a fixed question set
  • No voice AI interview or guided screen-share task option
  • No transparent prompt-level methodology or automated qualitative response scoring mentioned

Perguntas frequentes

Quais perguntas estão no modelo “Monadic Concept Test: Appeal, Clarity & Purchase Intent”?

O modelo inclui 19 perguntas prontas para usar, começando por: “Welcome, and thank you for participating in this study. You will review one product concept and share your honest reacti…” · “Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concep…” · “Overall, how appealing is this concept to you?”. O conjunto completo aparece acima e todas as perguntas podem ser editadas.

Quanto tempo leva para responder a esta pesquisa?

Os participantes normalmente terminam as 19 perguntas em cerca de 9 minutos.

Posso personalizar este modelo?

Sim: cada pergunta, cada opção de resposta e a ordem podem ser editadas antes de publicar. Você pode adicionar ou remover perguntas, ou pedir ao editor com IA para refazer a pesquisa em torno do seu objetivo.

Este modelo é gratuito?

Sim. Abra no editor e comece a personalizar agora: não é preciso criar conta para testar, e o plano gratuito cobre a publicação da sua pesquisa.

Pronto para publicar?

Abra este modelo no editor. Tudo é seu para mudar antes de o primeiro participante ver.

Usar este modeloComeçar grátis

Modelos relacionados

Mais estudos sobre temas semelhantes.

Ver todos
Product & UX

Avaliação de Acessibilidade Digital de Visão de Cores e Contraste

Avalia como usuários com diferenças na visão de cores experimentam cor e contraste em interfaces digitais, medindo pontos de dificuldade, satisfação, preferências de design e necessidades de personalização para orientar o design acessível de UI/UX.

Ver modelo
Product & UX

Teste de Atratividade de Conceito de Produto e Intenção de Compra

Testa como um novo conceito de produto ou serviço é percebido pelo seu público-alvo — atratividade, diferenciação, credibilidade e intenção de compra — além de um trade-off best-worst sobre características do conceito e uma verificação de sensibilidade a preço. Uma entrevista de acompanhamento com IA aprofunda o raciocínio por trás das notas de intenção de compra, para que você saiba o que corrigir antes de desenvolvê-lo.

Ver modelo
Product & UX

Teste de Atratividade e Preço de Conceito de Cardápio

Um instrumento de teste de conceito para restaurantes que avaliam novos itens de cardápio. Mede atratividade, singularidade percebida, disposição a pagar e intenção de compra em até três conceitos, com sondagem qualitativa para insights de otimização.

Ver modelo
Product & UX

Teste de Conceito para E-Commerce: Apelo, Clareza e Diferenciação

Uma pesquisa estruturada de teste de conceito para avaliar novas ideias de e-commerce com consumidores online. Mede apelo, clareza, diferenciação percebida e intenção de experimentação para embasar decisões de posicionamento antes do lançamento.

Ver modelo
Product & UX

Pesquisa de Teste de Novo Conceito de Serviço e Intenção de Compra

Testa a reação a um novo conceito de serviço antes do lançamento — clareza, exclusividade, sensibilidade ao preço, intenção de compra e barreiras à adoção — com um acompanhamento por IA que investiga por que os respondentes comprariam ou não. Desenvolvida para equipes de produto e inovação que validam um conceito antes de investir.

Ver modelo
Product & UX

Ad Creative Pretest: Appeal, Clarity & Purchase Intent

Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.

Ver modelo