AI study planning

Let AI draft a research plan (audience, methodology, sample size, and survey outline) from a single description.

The AI study planner turns your description into a research plan: audience targeting, collection format, question outline, estimated duration, and cost estimates. By default it builds straight into a configured survey. Opt in to a guided conversation first if you want to review, adjust, or skip the plan before it builds.

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Steps

Start a new survey
On Home, click a method tile under Start a study (for example Survey) and describe your research goal. By default, your description is enough: the AI plans and builds the survey directly with sensible defaults, without pausing for review.
Opt in to a guided conversation instead
To pause on a reviewable plan before anything is built, toggle Plan this with me first before generating on Home, or click Not sure where to start? in the empty chat editor. Either one starts a guided conversation, where the AI asks focused questions one at a time about your goal, audience, modality, sourcing, and languages.
Review the study plan
In the guided conversation, the AI generates a study plan card showing: research goal, collection format (standard, AI interview, or hybrid), question count with type breakdown, estimated duration, target audience and participant count, and a step-by-step survey outline. For Prolific studies, cost estimates are included.
Build, edit, or skip the plan
Click Build Survey to turn the plan into a configured survey. Click Edit this plan in chat to change specific parts. Or click Skip plan to go straight to the editor.

The study planner bridges the gap between a research idea and a ready-to-launch survey. It handles methodology decisions, question type selection, and sample size estimation so you can focus on your research goals.

By default, describing your goal plans and builds the survey in one shot, with no pause for review. To review a plan first, turn on Plan this with me first on Home (or click Not sure where to start? in the chat editor). The AI asks a few clarifying questions, shows the plan, and lets you build it, edit it in chat, or skip it.

Three collection formats are supported: Standard (fixed questions with optional AI probes), AI Interview (single conversational interview), and Hybrid (fixed questions plus an AI interview section).

The plan includes a question outline showing each proposed question with its type (multiple choice, AI interview, screener, etc.), making it easy to review the survey structure before building.

For studies using Prolific, the planner estimates participant costs based on duration and sample size.