Which best describes your current housing situation?
- Own (homeowner)
- Rent/lease
- Live with family/other, not the owner
- Prefer not to say
What type of home do you live in?
- Detached single-family house
- Townhouse/row house
- Apartment/condo
- Duplex/triplex
- Mobile/manufactured home
- Other
Which general climate best matches your location?
Which heating sources did your household use last heating season? Select all that apply.
- Natural gas furnace
- Oil furnace/boiler
- Propane furnace/boiler
- Electric resistance (baseboards/radiators)
- Electric furnace
- Wood or pellet stove
- District heating
- Heat pump
- Other
Do you currently have any heat pump installed at home?
- Yes, as my primary heating system
- Yes, as a supplemental system
- No
In what year was your most recent heat pump installed? If none, leave blank.
If you currently have a heat pump, how satisfied are you with its performance?
- Very dissatisfied
- Dissatisfied
- Neither
- Satisfied
- Very satisfied
- Not applicable
Which of the following, if any, would make you hesitant to choose a heat pump? Select all that apply.
- Upfront equipment and installation cost
- Finding a qualified installer
- Potential need for electrical panel upgrade
- Concerns about performance in cold weather
- Uncertainty about energy bill savings
- Noise from outdoor/indoor units
- Space for outdoor unit or linesets
- Home layout/ductwork limitations
- Aesthetic concerns
- Disruption during installation
- None of the above
How likely are you to install a heat pump in the next 2 years?
Rank the top barriers for YOUR household today (drag to order, top = biggest barrier).
What total upfront cost would you expect for a whole-home heat pump (equipment + installation) in your area, in your local currency?
Please indicate how much you agree or disagree with each statement.
Allocate 100 points across the factors that matter most when choosing a home heating system.
In your own words, what is the single biggest obstacle to adopting a heat pump for your home?
Max 600 chars
In the last 12 months, were you aware of any rebates or tax incentives for heat pumps?
- Yes, and I used at least one
- Aware but did not use
- Not aware of any
Where have you looked for heat pump information in the last 6 months? Select all that apply.
- Manufacturer websites
- Utility or energy provider websites
- Government/agency websites
- Installers/contractors
- Friends/family
- YouTube or online videos
- Social media
- News articles/blogs
- Home improvement retailers
- Energy auditor/home assessment
- I have not looked for information
How much do you trust local HVAC contractors to recommend the best option for your home?
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What state/province or region do you live in?
Max 100 chars
What is the highest level of education you have completed?
What is your total household income before taxes?
Are you involved in decisions about heating/cooling systems for your home?
- Yes, I am the primary decision-maker
- Yes, I share decisions equally
- I am not involved
In what year was your home built? If unsure, your best estimate is fine.
Attention check: To confirm you are paying attention, please select "Agree".
- Strongly disagree
- Disagree
- Agree
- Strongly agree
Is there anything else you’d like to share about heat pumps or this survey?
Max 600 chars
AI Interview: 2 Follow-up Questions on heat pump decisions
Thank you for completing the survey. Your responses have been recorded.