Measures homeowner awareness, cost perception, trust in contractors, incentive impact, and psychological barriers to heat pump adoption. Designed for energy utilities, policymakers, and HVAC marketers seeking to identify and prioritize adoption levers.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
34
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this survey on home heating decisions.
We are interested in your honest opinions and experiences — there are no right or wrong answers. Your participation is entirely voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate.
This survey takes approximately 8–12 minutes to complete. By continuing, you consent to participate.
Q2
Multiple Choice
Which best describes your current housing situation?
Own (homeowner)
Rent/lease
Live with family/other, not the owner
Q3
Multiple Choice
Are you involved in decisions about heating or cooling systems for your home?
Yes, I am the primary decision-maker
Yes, I share decisions equally
I am not involved
Q4
Multiple Choice
What type of home do you live in?
Detached single-family house
Townhouse/row house
Apartment/condo
Duplex/triplex
Mobile/manufactured home
Other
Q5
Dropdown
Which general climate zone best matches where you live?
Very cold winters
Cold winters
Mild/temperate year-round
Warm/dry (hot summers, low humidity)
Hot/humid (hot summers, high humidity)
Q6
Dropdown
Approximately when was your home built?
Before 1960
1960–1979
1980–1999
2000–2009
2010–2019
2020 or later
Not sure
Q7
Multiple Choice
Which heating sources did your household use last heating season? Select all that apply.
Natural gas furnace
Oil furnace/boiler
Propane furnace/boiler
Electric resistance (baseboards/radiators)
Electric furnace
Wood or pellet stove
District heating
Heat pump
Other
Q8
Multiple Choice
Do you currently have any heat pump installed at home?
Yes, as my primary heating system
Yes, as a supplemental system
No
Q9
Dropdown
Approximately when was your most recent heat pump installed?
Before 2015
2015–2019
2020–2022
2023–2024
2025
Not applicable — I do not have a heat pump
Q10
Opinion Scale
How satisfied are you with the overall performance of your current heat pump?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q11
Opinion Scale
How likely are you to install or upgrade to a heat pump in the next 2 years?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q12
Multiple Choice
If a neighbor or friend asked whether you'd recommend considering a heat pump, what would you say?
I would strongly recommend it
I would recommend it with some reservations
I would be neutral — neither recommend nor discourage
I would discourage it
I don't know enough to give advice
Q13
Multiple Choice
Which of the following, if any, would make you hesitant to choose a heat pump? Select all that apply.
Upfront equipment and installation cost
Finding a qualified installer
Potential need for electrical panel upgrade
Concerns about performance in cold weather
Uncertainty about energy bill savings
Noise from outdoor/indoor units
Space for outdoor unit or linesets
Home layout/ductwork limitations
Aesthetic concerns
Disruption during installation
None of the above
Q14
Ranking
Please rank the following barriers in order of importance for your household, with the most significant barrier first.
Drag to order (top = most important)
Upfront cost
Uncertain energy bill savings
Contractor availability/expertise
Electrical upgrade cost/complexity
Suitability in cold weather
Noise/aesthetics
Space or placement constraints
Q15
Dropdown
What total upfront cost would you expect to pay for a whole-home heat pump system (equipment + installation)?
Under $5,000
$5,000–$9,999
$10,000–$14,999
$15,000–$19,999
$20,000–$29,999
$30,000 or more
I have no idea
Q16
Opinion Scale
Heat pumps are a reliable technology for home heating.
Please rank the following factors by how important they are when choosing a home heating system, with the most important factor first.
Drag to order (top = most important)
Upfront cost
Monthly operating cost
Comfort and performance
Reliability
Environmental impact
Installer quality and availability
Available rebates or tax credits
Q22
Multiple Choice
In the last 12 months, were you aware of any rebates or tax incentives for heat pumps?
Yes, and I used at least one
Aware but did not use any
Not aware of any
Q23
Multiple Choice
Where have you looked for heat pump information in the last 6 months? Select all that apply.
Manufacturer websites
Utility or energy provider websites
Government/agency websites
Installers/contractors
Friends/family
YouTube or online videos
Social media
News articles/blogs
Home improvement retailers
Energy auditor/home assessment
I have not looked for information
Q24
Opinion Scale
How much do you trust local HVAC contractors to recommend the best heating option for your home?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q25
Long Text
In your own words, what is the single biggest obstacle to adopting a heat pump for your home?
Max chars
Q26
AI Interview
We'd like to understand more about what drives your heating decisions. An AI moderator will ask you a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 8
Q27
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65–74
75+
Prefer not to say
Q28
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q29
Dropdown
In which country do you currently live?
United States
Canada
United Kingdom
Australia
Other
Q30
Long Text
What state, province, or region do you live in?
Max chars
Q31
Dropdown
What is the highest level of education you have completed?
Some high school
High school diploma or equivalent
Some college/technical
Associate degree
Bachelor's degree
Graduate/professional degree
Prefer not to say
Q32
Dropdown
What is your approximate total annual household income before taxes?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000–$199,999
$200,000 or more
Prefer not to say
Q33
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about your thoughts or feelings regarding heat pumps?
Max chars
Q34
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used in aggregate to improve heat pump programs and resources. Your participation is greatly appreciated. If you have any questions, please contact the research team.
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