Q01
Long Text
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Heat Pump Adoption Barriers & Decision Drivers Survey
Measures homeowner awareness, cost perception, trust in contractors, incentive impact, and psychological barriers to heat pump adoption. Designed for energy utilities, policymakers, and HVAC marketers seeking to identify and prioritize adoption levers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
34 questions · ~4 min
Q02
Multiple Choice
Which best describes your current housing situation?
Q03
Multiple Choice
What type of home do you live in?
Q04
Long Text
How likely are you to install or upgrade to a heat pump in the next 2 years?
Q05
Multiple Choice
Which of the following, if any, would make you hesitant to choose a heat pump? Select all that apply.
Q06
Long Text
Heat pumps are a reliable technology for home heating.
Q07
Long Text
Please rank the following factors by how important they are when choosing a home heating system, with the most important factor first.
Q08
Multiple Choice
In the last 12 months, were you aware of any rebates or tax incentives for heat pumps?
Q09
Long Text
In your own words, what is the single biggest obstacle to adopting a heat pump for your home?
Q10
Long Text
What is your age?
Q11
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about your thoughts or feelings regarding heat pumps?
Q12
Multiple Choice
Are you involved in decisions about heating or cooling systems for your home?
Q13
Long Text
Which general climate zone best matches where you live?
Q14
Multiple Choice
If a neighbor or friend asked whether you'd recommend considering a heat pump, what would you say?
Q15
Long Text
Please rank the following barriers in order of importance for your household, with the most significant barrier first.
Q16
Long Text
Heat pumps can heat a home effectively even in very cold weather.
Q17
Multiple Choice
Where have you looked for heat pump information in the last 6 months? Select all that apply.
Q18
AI Interview
We'd like to understand more about what drives your heating decisions. An AI moderator will ask you a couple of follow-up questions.
Q19
Multiple Choice
What is your gender?
Q20
Long Text
Thank you for completing this survey! Your responses have been recorded and will be used in aggregate to improve heat pump programs and resources. Your participation is greatly appreciated. If you have any questions, please contact the research team.
Q21
Long Text
Approximately when was your home built?
Q22
Long Text
What total upfront cost would you expect to pay for a whole-home heat pump system (equipment + installation)?
Q23
Long Text
Heat pumps are better for the environment than traditional gas or oil heating.
Q24
Long Text
How much do you trust local HVAC contractors to recommend the best heating option for your home?
Q25
Long Text
In which country do you currently live?
Q26
Multiple Choice
Which heating sources did your household use last heating season? Select all that apply.
Q27
Long Text
Switching from my current heating system to a heat pump would be worth the effort and disruption.
Q28
Long Text
What state, province, or region do you live in?
Q29
Multiple Choice
Do you currently have any heat pump installed at home?
Q30
Long Text
I feel well-informed about how heat pumps work and whether one would suit my home.
Q31
Long Text
What is the highest level of education you have completed?
Q32
Long Text
Approximately when was your most recent heat pump installed?
Q33
Long Text
What is your approximate total annual household income before taxes?
Q34
Long Text
How satisfied are you with the overall performance of your current heat pump?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.