Which best describes your current housing situation?
- Own (homeowner)
- Rent/lease
- Live with family/other, not the owner
- Prefer not to say
What type of home do you live in?
- Detached single-family house
- Townhouse/row house
- Apartment/condo
- Duplex/triplex
- Mobile/manufactured home
- Other
Which general climate best matches your location?
- Very cold winters
- Cold winters
- Mild/temperate year-round
- Warm/dry (hot summers, low humidity)
- Hot/humid (hot summers, high humidity)
Which heating sources did your household use last heating season? Select all that apply.
- Natural gas furnace
- Oil furnace/boiler
- Propane furnace/boiler
- Electric resistance (baseboards/radiators)
- Electric furnace
- Wood or pellet stove
- District heating
- Heat pump
- Other
Do you currently have any heat pump installed at home?
- Yes, as my primary heating system
- Yes, as a supplemental system
- No
In what year was your most recent heat pump installed? If none, leave blank.
Accepts a numeric value
Whole numbers only
If you currently have a heat pump, how satisfied are you with its performance?
- Very dissatisfied
- Dissatisfied
- Neither
- Satisfied
- Very satisfied
- Not applicable
Which of the following, if any, would make you hesitant to choose a heat pump? Select all that apply.
- Upfront equipment and installation cost
- Finding a qualified installer
- Potential need for electrical panel upgrade
- Concerns about performance in cold weather
- Uncertainty about energy bill savings
- Noise from outdoor/indoor units
- Space for outdoor unit or linesets
- Home layout/ductwork limitations
- Aesthetic concerns
- Disruption during installation
- None of the above
How likely are you to install a heat pump in the next 2 years?
Range: 1 – 10
Min: Very unlikelyMid: UnsureMax: Very likely
Rank the top barriers for YOUR household today (drag to order, top = biggest barrier).
Drag to order (top = most important)
- Upfront cost
- Uncertain energy bill savings
- Contractor availability/expertise
- Electrical upgrade cost/complexity
- Suitability in cold weather
- Noise/aesthetics
- Space or placement constraints
What total upfront cost would you expect for a whole-home heat pump (equipment + installation) in your area, in your local currency?
Accepts a numeric value
Whole numbers only
Please indicate how much you agree or disagree with each statement.
| Rows | Strongly disagree | Disagree | Neither agree nor disagree | Agree | Strongly agree |
|---|
| Heat pumps don’t work well in very cold weather | • | • | • | • | • |
| Operating costs might be higher than natural gas | • | • | • | • | • |
| My electrical panel may need an upgrade | • | • | • | • | • |
| Installation would be messy or disruptive | • | • | • | • | • |
| Outdoor units are too noisy | • | • | • | • | • |
| I don’t have a good place for the outdoor unit | • | • | • | • | • |
| I’m concerned about maintenance and repairs | • | • | • | • | • |
Allocate 100 points across the factors that matter most when choosing a home heating system.
Total must equal 100
- Upfront cost
- Monthly operating cost
- Comfort/performance
- Reliability
- Environmental impact
- Noise
- Installer quality/availability
- Available rebates/tax credits
- Aesthetics
Min per option: 0Whole numbers only
In your own words, what is the single biggest obstacle to adopting a heat pump for your home?
Max 600 chars
In the last 12 months, were you aware of any rebates or tax incentives for heat pumps?
- Yes, and I used at least one
- Aware but did not use
- Not aware of any
Where have you looked for heat pump information in the last 6 months? Select all that apply.
- Manufacturer websites
- Utility or energy provider websites
- Government/agency websites
- Installers/contractors
- Friends/family
- YouTube or online videos
- Social media
- News articles/blogs
- Home improvement retailers
- Energy auditor/home assessment
- I have not looked for information
How much do you trust local HVAC contractors to recommend the best option for your home?
Range: 1 – 10
Min: Do not trustMid: NeutralMax: Trust a lot
What is your age?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65-74
- 75+
- Prefer not to say
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
- United States
- Canada
- United Kingdom
- Australia
- Other
What state/province or region do you live in?
Max 100 chars
What is the highest level of education you have completed?
- Some high school
- High school diploma or equivalent
- Some college/technical
- Associate degree
- Bachelor’s degree
- Graduate/professional degree
- Prefer not to say
What is your total household income before taxes?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000-$199,999
- $200,000 or more
- Prefer not to say
Are you involved in decisions about heating/cooling systems for your home?
- Yes, I am the primary decision-maker
- Yes, I share decisions equally
- I am not involved
In what year was your home built? If unsure, your best estimate is fine.
Accepts a numeric value
Whole numbers only
Attention check: To confirm you are paying attention, please select "Agree".
- Strongly disagree
- Disagree
- Agree
- Strongly agree
Is there anything else you’d like to share about heat pumps or this survey?
Max 600 chars
AI Interview: 2 Follow-up Questions on heat pump decisions
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thank you for completing the survey. Your responses have been recorded.