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Gamified Feature Satisfaction & Retention Survey

Get actionable user feedback on satisfaction, difficulty curve, and return drivers to boost engagement and cut churn. Ready-to-use template.

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AI-Powered Questions

Intelligent follow-up questions based on responses

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Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This brief survey asks about your experience with the app’s play feature. There are no right or wrong answers. It takes a few minutes, and your responses are confidential. Thanks for helping us improve!
Q2
Dropdown
When did you last use the app’s play feature?
  • Within the last 7 days
  • 8–14 days ago
  • 15–30 days ago
  • More than 30 days ago
  • Never tried it
Q3
Multiple Choice
If you’ve never tried the play feature, why not? Select all that apply.
  • I didn’t notice it
  • Not interested
  • Looks confusing
  • Takes too much time
  • Rewards or benefits were unclear
  • Not applicable—I have used it
Q4
Rating
If the play feature were clearer or improved, how interested would you be in using it?
Scale: 10 (star)
Min: Not interestedMax: Very interested
Q5
Multiple Choice
In the last 14 days, how often did you use the play feature? Select one.
  • Multiple times a day
  • About once a day
  • A few times a week
  • About once a week
  • Less than once a week
  • I did not use it in the last 14 days
Q6
Rating
Overall, how satisfied are you with the play feature (last 14 days)?
Scale: 10 (star)
Min: Extremely dissatisfiedMax: Extremely satisfied
Q7
Matrix
Please rate your agreement with the following statements about the play experience (last 14 days).
RowsStrongly disagreeDisagreeNeitherAgreeStrongly agree
I enjoy using it•••••
Goals are clear•••••
Outcomes feel fair•••••
Rewards feel valuable•••••
Visual feedback is satisfying•••••
Session length feels right•••••
Q8
Dropdown
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • I prefer not to answer
Q9
Matrix
How does the difficulty feel across the experience?
RowsToo easySlightly easyAbout rightSlightly hardToo hard
Starting difficulty•••••
Pacing of difficulty increases•••••
Surprise difficulty spikes•••••
Balance of skill vs luck•••••
Q10
Multiple Choice
Where do challenges feel harder than you expected? Select all that apply.
  • First session
  • After the first few levels
  • Mid-game
  • Later levels
  • Varies by challenge
  • Not sure
Q11
Ranking
Rank these elements from most to least motivating for you.
Drag to order (top = most important)
  1. Daily streaks
  2. Limited-time challenges
  3. Leaderboards
  4. Mystery boxes/loot
  5. Progress bars/leveling
  6. Co-op or team play
  7. Discounts/cashback via play
Q12
Constant Sum
Allocate 100 points across the elements below to show what most drives you to use the play feature.
Total must equal 100
  • Daily streaks
  • Limited-time challenges
  • Leaderboards
  • Mystery boxes/loot
  • Progress bars/leveling
  • Co-op or team play
  • Discounts/cashback via play
Min per option: 0Whole numbers only
Q13
Dropdown
What best describes why you stopped using the play feature?
  • I haven’t stopped using it
  • It felt too hard
  • It felt too easy
  • It became repetitive
  • Rewards weren’t valuable
  • Confusing objectives
  • I lacked time
  • Technical issues
  • Prefer other parts of the app
  • Privacy/data concerns
Q14
Multiple Choice
If you have paused or considered stopping, why? Select all that apply.
  • Too hard
  • Too easy
  • Boring or repetitive
  • Confusing goals
  • Rewards not worth the time
  • Not enough time in my day
  • Technical issues or crashes
  • Prefer other app features
  • Privacy or data concerns
  • I haven’t considered stopping
Q15
Multiple Choice
Which one change would most increase your likelihood to use the play feature in the next 7 days? Select one.
  • Double rewards day
  • Beginner-friendly mode
  • Option to continue after failing
  • Exclusive discount unlocked via play
  • Invite-a-friend bonus
  • Clear tutorial or tips
  • Nothing would help
Q16
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q18
Short Text
Country or region where you live:
Max 100 chars
Q19
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college/Associate
  • Bachelor’s degree
  • Graduate degree
  • Prefer not to say
Q20
Dropdown
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Unemployed
  • Retired
  • Prefer not to say
Q21
Multiple Choice
Which devices do you usually use for our app? Select all that apply.
  • iPhone (iOS)
  • Android phone
  • Tablet
  • Desktop or laptop
  • Other
Q22
Long Text
What one change would most improve your experience with the play feature?
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on your play feature experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q24
Chat Message
Thanks for your time—your feedback helps us improve the play experience!

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