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Public Awareness & Attitudes Toward Kangaroos

Measures public familiarity with kangaroos, perceptions of their characteristics, attitudes toward kangaroo conservation, and behavioral intentions. Suitable for wildlife researchers, conservation organizations, or educational program evaluators.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

18 questions · ~9 min
Q01
Message

Thank you for participating in this survey about kangaroos. The purpose of this study is to understand public awareness of and attitudes toward kangaroos. Your responses are anonymous and will be reported only in aggregate. There are no right or wrong answers — we are interested in your honest opinions. Participation is voluntary, and you may stop at any time. The survey takes approximately 9 minutes to complete.

Q02
Opinion Scale

How familiar are you with kangaroos?

Scale: 15
Min:Not at all familiarMax:Extremely familiar
Q03
Multiple Choice

Which of the following best describes a kangaroo?

  • A large marsupial native to Australia that carries its young in a pouch
  • A large rodent native to Southeast Asia
  • A flightless bird found in the Southern Hemisphere
  • A placental mammal closely related to deer
  • I'm not sure
Q04
Message

The next few questions ask about your personal feelings and opinions regarding kangaroos.

Q05
Message

How likely would you be to do each of the following in the next 12 months?

Q06
AI Interview

Based on your responses in this survey, is there anything else you would like to share about your thoughts or feelings regarding kangaroos?

Q07
Message

Finally, we have a few brief questions about you. These help us understand how different groups perceive kangaroos.

Q08
Message

Thank you for completing this survey! Your responses will help us better understand public perceptions of kangaroos and inform conservation outreach efforts. If you have any questions, please contact the research team at the email provided in your invitation.

Q09
Multiple Choice

Where have you most often encountered information about kangaroos? Select all that apply.

  • Television or streaming documentaries
  • Social media
  • School or university courses
  • Zoos or wildlife parks
  • News media
  • Personal travel to Australia
  • Books or magazines
  • I haven't really encountered information about kangaroos
  • Other (please specify)
Q10
Long Text

In a few words, what comes to mind when you think of kangaroos?

Q11
Opinion Scale

How would you describe your overall feelings toward kangaroos?

Scale: 17
Min:Very negativeMax:Very positive
Q12
Opinion Scale

How likely would you be to donate to or support an organization dedicated to kangaroo conservation?

Scale: 17
Min:Extremely unlikelyMax:Extremely likely
Q13
Dropdown

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q14
Opinion Scale

How important do you think it is to protect kangaroo populations and their natural habitats?

Scale: 17
Min:Not at all importantMax:Extremely important
Q15
Opinion Scale

How likely would you be to share information about kangaroo conservation with friends or on social media?

Scale: 17
Min:Extremely unlikelyMax:Extremely likely
Q16
Dropdown

In which country do you currently reside?

  • Australia
  • United States
  • United Kingdom
  • Canada
  • New Zealand
  • Other
  • Prefer not to say
Q17
Opinion Scale

How interested are you in learning more about kangaroos and their natural habitat?

Scale: 15
Min:Not at all interestedMax:Extremely interested
Q18
Multiple Choice

Have you ever seen a kangaroo in person (e.g., in the wild, at a zoo, or in a wildlife sanctuary)?

  • Yes, in the wild
  • Yes, at a zoo or wildlife sanctuary
  • Yes, both in the wild and at a zoo/sanctuary
  • No, I have never seen one in person

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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