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Pre-Launch Product Concept Evaluation Survey

A structured concept testing instrument designed to measure perceived innovation, quality, purchase intent, and feature priorities for a new product among target consumers prior to market launch.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

18 questions · ~4 min
Q01
Long Text

Thank you for your interest in this study. The purpose of this survey is to gather your honest opinions about a new product concept. Your responses are completely anonymous and will be reported only in aggregate for internal research purposes. Participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your genuine reactions. This survey takes approximately 5–7 minutes to complete. By continuing, you confirm that you understand and agree to these terms.

Q02
Multiple Choice

Have you purchased or actively considered purchasing a product in [this product category] within the past 12 months?

Q03
Multiple Choice

How often do you typically try new products in [this product category]?

Q04
Long Text

[INSERT PRODUCT CONCEPT DESCRIPTION HERE] Please review the product description above carefully before answering the questions that follow. Take a moment to consider the features, design, and intended use of this product.

Q05
Long Text

Based on the description above, how likely would you be to purchase this product if it were available today?

Q06
Long Text

How innovative is the product described above compared to other products currently available in this category?

Q07
Long Text

Based on the product description, how would you rate the overall perceived quality of this product?

Q08
Long Text

When deciding whether to purchase a product like this, please rank the following factors from most important to least important.

Q09
AI Interview

We'd like to understand your reactions to this product concept in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions.

Q10
Long Text

Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product concept.

Q11
Multiple Choice

What is your age range?

Q12
Long Text

Thank you for completing this survey. Your feedback will help inform product development decisions. We appreciate your time and honest input.

Q13
Long Text

How would you rate your overall impression of this product?

Q14
Long Text

If anything stood out to you as innovative about this product, please briefly describe what it was.

Q15
Multiple Choice

Which aspects of the product's quality stand out to you most? (Select all that apply)

Q16
Multiple Choice

If you were to purchase this product, which purchasing method would you most prefer?

Q17
Multiple Choice

What is your gender?

Q18
Multiple Choice

What is your approximate annual household income?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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