A structured concept testing instrument designed to measure perceived innovation, quality, purchase intent, and feature priorities for a new product among target consumers prior to market launch.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
18
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thank you for your interest in this study. The purpose of this survey is to gather your honest opinions about a new product concept. Your responses are completely anonymous and will be reported only in aggregate for internal research purposes. Participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your genuine reactions.
This survey takes approximately 5–7 minutes to complete. By continuing, you confirm that you understand and agree to these terms.
Q2
Multiple Choice
Have you purchased or actively considered purchasing a product in [this product category] within the past 12 months?
Yes
No
Q3
Multiple Choice
How often do you typically try new products in [this product category]?
Very frequently — I actively seek out new options
Occasionally — when something catches my attention
Rarely — I tend to stick with what I know
Never — I don't explore new products in this category
Q4
Chat Message
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
Please review the product description above carefully before answering the questions that follow. Take a moment to consider the features, design, and intended use of this product.
Q5
Opinion Scale
Based on the description above, how likely would you be to purchase this product if it were available today?
How innovative is the product described above compared to other products currently available in this category?
Range: 1 – 7
Min: Not at all innovativeMid: NeutralMax: Extremely innovative
Q8
Long Text
If anything stood out to you as innovative about this product, please briefly describe what it was.
Max chars
Q9
Opinion Scale
Based on the product description, how would you rate the overall perceived quality of this product?
Range: 1 – 7
Min: Very low qualityMid: NeutralMax: Very high quality
Q10
Multiple Choice
Which aspects of the product's quality stand out to you most? (Select all that apply)
Durability
Design and aesthetics
Functionality
Materials and build
Ease of use
None of these stand out
Other (please specify)
Q11
Ranking
When deciding whether to purchase a product like this, please rank the following factors from most important to least important.
Drag to order (top = most important)
Product design
Functionality and features
Price and value
Brand reputation
Customer support and warranty
Q12
Multiple Choice
If you were to purchase this product, which purchasing method would you most prefer?
Online (e.g., website or marketplace)
In a physical retail store
Through a subscription service
Other (please specify)
Q13
AI Interview
We'd like to understand your reactions to this product concept in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 8
Q14
Long Text
Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product concept.
Max chars
Q15
Multiple Choice
What is your age range?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q16
Multiple Choice
What is your gender?
Male
Female
Non-binary / third gender
Prefer to self-describe
Prefer not to say
Q17
Multiple Choice
What is your approximate annual household income?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q18
Chat Message
Thank you for completing this survey. Your feedback will help inform product development decisions. We appreciate your time and honest input.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.