Consumer Demand for Retail Recommerce Programs

Welcome! You are invited to participate in a short survey about your shopping experiences and opinions on retailer programs for resold, open-box, and refurbished items. This survey takes approximately 11 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for internal research purposes.

In the past 12 months, have you returned any purchases to a retailer?

• Yes
• No
• Prefer not to say

Before today, were you aware that some retailers resell returned, open-box, or refurbished items?

• Yes
• No
• Not sure

Have you ever purchased a resold, open-box, or refurbished item from a retailer?

• Yes, in the last 12 months
• Yes, but more than 12 months ago
• No
• Not sure

Where did you purchase that resold, open-box, or refurbished item? Select all that apply.

• Directly on a retailer's website
• In a retailer's physical store (e.g., certified pre-owned or open-box section)
• Retailer's official outlet or clearance site
• Third-party marketplace (e.g., eBay, Facebook Marketplace)
• Brand-operated recommerce site
• Other

How likely are you to purchase a resold or open-box item from a retailer in the next 6 months?

How confident are you that a resold or open-box item from a retailer would meet your quality expectations?

What are the main reasons you might avoid buying resold or open-box items? Select up to 3.

• Concerns about product condition or quality
• Limited or no warranty
• Hygiene or cleanliness concerns
• Unclear grading or inspection process
• Complicated returns or exchanges
• Insufficient price discount
• Limited selection or availability
• Stigma or perception of used goods
• Other (please specify)

How important is a thorough quality inspection and grading system when considering a resold or open-box item from a retailer?

How important is a warranty or guarantee on a resold or open-box item?

How important is a hassle-free return policy on a resold or open-box item?

How important are detailed product photos and condition descriptions for a resold or open-box item?

How important is the environmental or sustainability benefit of purchasing a resold item?

What is the minimum discount off the new retail price you would expect for an open-box item in good condition?

• Less than 10%
• 10–19%
• 20–29%
• 30–39%
• 40–49%
• 50% or more

Which return or take-back methods would you prefer for items eligible for resale? Select all that appeal to you.

• Drop off at a store
• Prepaid mail-in label
• Courier doorstep pickup
• Smart locker drop-off
• Partner donation drop-off (for non-resellable items)
• I would not participate

Based on your responses in this survey, please share any additional thoughts or feelings about retailer take-back or recommerce programs.

We'd like to understand your recommerce preferences in more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers about purchasing resold or open-box items.

What is your age?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

In which country do you currently reside?

• United States
• United Kingdom
• Canada
• Australia
• Ireland
• New Zealand
• Other / Another country
• Prefer not to say

What is the highest level of education you have completed?

• Some high school
• High school diploma or equivalent
• Some college or technical training
• Bachelor's degree
• Graduate degree
• Prefer not to say

What is your current employment status?

• Employed full time
• Employed part time
• Self-employed
• Student
• Homemaker / caregiver
• Unemployed and seeking work
• Retired
• Prefer not to say

Thank you for completing this survey. Your responses will be kept confidential and used in aggregate to improve circular take-back and recommerce programs. You may now close this window.