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Market Research

E-Commerce Ad Recall & CTA Effectiveness Survey

Measures unaided brand recall, message clarity, ad relevance, call-to-action performance, and behavioral intent for e-commerce advertisements. Ideal for creative optimization and media-mix evaluation.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全23問・約10分
Q01
メッセージ

Welcome, and thank you for participating! This brief survey (approximately 11 minutes) asks for your honest impressions of an advertisement you just viewed. There are no right or wrong answers—we are simply interested in your personal opinions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time.

Q02
自由回答（長文）

From memory, which brand was featured in the ad you just saw?

Q03
オピニオンスケール

The main message of this ad was easy to understand.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q04
選択式

Which call-to-action wording, if any, do you recall seeing in the ad?

  • Shop Now
  • Learn More
  • Buy Now
  • Get Offer
  • Sign Up
  • I don't recall any specific wording
Q05
オピニオンスケール

How likely are you to visit this brand's website or app as a result of seeing this ad?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q06
自由回答（長文）

Based on your responses throughout this survey, what, if anything, was unclear or could be improved in this ad?

Q07
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
メッセージ

Thank you for your time! Your feedback has been recorded and will help improve future advertising. You may now close this window.

Q09
選択式

Had you seen this specific ad before today?

  • Yes, in the last 7 days
  • Yes, more than 7 days ago
  • No, this is the first time
  • Not sure
Q10
オピニオンスケール

I found the claims in this ad believable.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q11
選択式

Did this ad include a call-to-action that you noticed?

  • Yes, I noticed a call-to-action
  • No
  • Not sure
Q12
オピニオンスケール

How likely are you to purchase from this brand within the next 30 days?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q13
AIインタビュー

Thank you for your feedback so far. We'd like to explore a couple of your responses in a bit more depth.

Q14
選択式

How do you describe your gender?

  • Man
  • Woman
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
選択式

Where else have you seen this ad, if anywhere? Select all that apply.

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • Search results
  • Other websites or apps
  • TV or Connected TV
  • Email
  • I haven't seen it elsewhere
Q16
オピニオンスケール

This ad showed me something relevant to my current needs.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q17
オピニオンスケール

How clear was the call-to-action in this ad?

スケール: 1 – 7
最小:Not at all clear最大:Extremely clear
Q18
選択式

Which of the following actions, if any, have you taken after seeing this ad (today or previously)? Select all that apply.

  • Clicked the ad
  • Visited the website or app
  • Searched for the brand
  • Saved or shared the ad for later
  • Added items to cart
  • Made a purchase
  • None of the above
Q19
プルダウン

In which country do you currently reside?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Germany
  • France
  • Spain
  • Italy
  • Brazil
  • Other country
  • Prefer not to say
Q20
選択式

Which single element of the ad stood out most to you?

  • Product selection shown
  • Price or promotion
  • Fast delivery message
  • Visuals or images
  • Brand or logo
  • Call-to-action button or text
  • Other
Q21
オピニオンスケール

How compelling was the call-to-action to you personally?

スケール: 1 – 7
最小:Not at all compelling最大:Extremely compelling
Q22
プルダウン

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q23
選択式

What is your current employment status?

  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker
  • Unemployed
  • Retired
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

このテンプレートを選ぶ理由

このテンプレートの設計意図をご紹介します。ほかのアンケートツールには、直接比較できるテンプレートが見つかりませんでした。

ここが違う

  • Includes an open-text unaided recall question ('From memory, which brand was featured in the ad you just saw?') to measure true brand recall rather than prompted recognition alone
  • Combines opinion-scale ratings for message clarity, ad relevance, CTA clarity, and CTA compellingness so creative and CTA performance can be diagnosed separately
  • Uses an adaptive AI follow-up interview to probe respondents' own answers in their own words, going beyond fixed-choice or open-text responses alone
  • Captures behavioral intent (site/app visit likelihood, 30-day purchase likelihood, and actions already taken) alongside standard demographic and screening questions for media-mix analysis

よくあるご質問

「E-Commerce Ad Recall & CTA Effectiveness Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が23問含まれており、最初の設問は次のとおりです：「Welcome, and thank you for participating! This brief survey (approximately 11 minutes) asks for your honest impressions…」・「From memory, which brand was featured in the ad you just saw?」・「The main message of this ad was easy to understand.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、23問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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