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Product & UX

E-Commerce Power User Retention & Churn Survey

Measures behavioral patterns, value perceptions, and retention intent among high-frequency e-commerce shoppers to identify churn risk factors and inform loyalty strategy.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全22問・約10分
Q01
メッセージ

Welcome! Thank you for taking part in this survey about your online shopping experience with us. This survey is voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. Your responses will be kept confidential and reported only in aggregate. The survey takes approximately 6–8 minutes to complete.

Q02
選択式

Have you made at least 3 purchases with us in the past 3 months?

  • Yes
  • No
Q03
選択式

How long have you had an account with us?

  • Less than 3 months
  • 3–11 months
  • 1–2 years
  • 3+ years
Q04
ランク付け

Please rank the following activities from most frequent (top) to least frequent (bottom) based on your behavior in the past 30 days.

  1. Browsed or compared products
  2. Completed a purchase
  3. Used search or filters to find items
  4. Checked order or delivery status
  5. Read product reviews or ratings
  6. Used a coupon, deal, or loyalty reward
ドラッグして順位を付ける
Q05
ランク付け

Please rank the following from most important (top) to least important (bottom) in keeping you coming back to shop with us.

  1. Competitive prices
  2. Fast or free shipping
  3. Wide product selection
  4. Easy returns and refunds
  5. Personalized recommendations
  6. Loyalty rewards or exclusive discounts
ドラッグして順位を付ける
Q06
オピニオンスケール

How likely are you to continue shopping with us over the next 3 months?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q07
AIインタビュー

We'd like to understand more about what keeps you coming back—and what might cause you to shop elsewhere. Please share your thoughts and our AI moderator will ask a few follow-up questions.

Q08
プルダウン

Which age range best describes you?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q09
メッセージ

Thank you for completing this survey. Your responses will be used in aggregate to improve our shopping experience. We appreciate your time!

Q10
選択式

Across all online retailers, approximately how often do you shop online?

  • Daily
  • A few times per week
  • About once per week
  • A few times per month
  • About once per month or less
Q11
選択式

Which of the following features did you use most in the last 30 days?

  • Price alerts or back-in-stock notifications
  • Guest checkout
  • Live chat or customer support
  • Store pickup or same-day delivery
  • None of these
  • Other (please specify)
Q12
オピニオンスケール

If you received alerts or notifications from us in the last 30 days, how helpful were they?

スケール: 1 – 7
最小:Not at all helpful最大:Extremely helpful
Q13
オピニオンスケール

How likely are you to recommend us to a friend or colleague?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q14
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about your experience shopping with us?

Q15
選択式

What is your gender identity?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q16
選択式

Which platform do you use most often to shop with us?

  • Mobile app
  • Mobile web browser
  • Desktop website
  • Tablet app
  • Other (please specify)
Q17
自由回答（長文）

Thinking about the last 7 days, describe a moment that stood out in your experience shopping with us—positive or negative.

Q18
プルダウン

In a typical month, about how many orders do you place with us?

  • 1 order
  • 2–3 orders
  • 4–5 orders
  • 6–9 orders
  • 10 or more orders
Q19
プルダウン

In which country do you currently reside?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Germany
  • France
  • Brazil
  • Other (please specify)
Q20
選択式

In the past 30 days, approximately how many times did you visit our site or app?

  • 1–3 visits
  • 4–9 visits
  • 10–19 visits
  • 20 or more visits
Q21
選択式

In the last 3 months, have you recommended us to a friend, family member, or colleague?

  • Yes
  • No
Q22
自由回答（長文）

What is the single most important change we could make to keep you shopping with us?

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines structured behavioral questions (purchase frequency, tenure, channel/platform use, feature usage, order cadence) with ranking and opinion-scale items to quantify value perception and retention/NPS intent.
  • Includes an adaptive AI follow-up interview that can probe deeper on what keeps respondents shopping and what could cause churn, going beyond fixed-choice answers.
  • Pairs open-text questions (standout moment in the last 7 days, single most important change) with automated per-response quality scoring and auto-generated reporting to surface actionable churn drivers.
  • Captures both loyalty behavior (recommendations made) and demographic segmentation (age, gender, country) to help slice churn risk by cohort.

QuestionPro

Evaluation of Potential for E-Commerce Services Survey Template + Sample Questionnaire

This is a static, fielding-ready questionnaire aimed at evaluating e-commerce service potential rather than specifically diagnosing churn risk among existing power users. It offers a fixed set of sample questions that a researcher can copy and edit, with no adaptive questioning logic. Positioned more as a general e-commerce feedback template than a retention-focused instrument.

優れている点

  • Sample questionnaire is ready to use as a starting point without building from scratch
  • Backed by QuestionPro's established survey platform with broad question-type support
  • Framed specifically around e-commerce services, so terminology and context are relevant to online retail

物足りない点

  • Static question set with no adaptive AI follow-up to probe individual churn reasons in depth
  • No mention of voice AI interviews or guided screen-share tasks for observing actual shopping behavior
  • No published per-response quality scoring or transparent prompt methodology

Typeform

Free Churn Survey Template

A free, general-purpose churn survey template usable across industries, not tailored specifically to e-commerce power-user behavior. It's built on Typeform's conversational form format, which is good for completion rates but remains a fixed question flow. Useful as a quick generic churn-intent check rather than a deep behavioral/retention diagnostic tool.

優れている点

  • Free to use and quick to deploy via Typeform's polished, conversational form interface
  • General churn framing makes it adaptable to many business types
  • Typeform's format tends to have strong completion rates due to its clean, one-question-at-a-time design

物足りない点

  • No e-commerce-specific behavioral questions (purchase frequency, channel use, feature usage) built in
  • Fixed question flow with no adaptive AI interview or voice AI follow-up to explore individual churn drivers
  • No automated per-response quality scoring or auto-generated churn-risk reporting

よくあるご質問

「E-Commerce Power User Retention & Churn Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が22問含まれており、最初の設問は次のとおりです：「Welcome! Thank you for taking part in this survey about your online shopping experience with us. This survey is volunta…」・「Have you made at least 3 purchases with us in the past 3 months?」・「How long have you had an account with us?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、22問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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