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Product & UX

E-Commerce Experience & Retention Survey

Measures online shoppers' goal completion, friction points, competitive behavior, and retention drivers to prioritize high-impact UX and service improvements.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Welcome! We'd like to learn about your recent shopping experience on our site. This survey takes approximately 5–7 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential, analyzed in aggregate, and used solely to improve our shopping experience. Please click 'Next' to begin.

Q02
選択式

Approximately how often have you made a purchase on our site in the past 3 months?

  • This was my first purchase
  • 2–3 times
  • 4–6 times
  • 7–10 times
  • More than 10 times
Q03
選択式

Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.

  • Prices or fees felt too high
  • Confusing or inconsistent pricing
  • Items out of stock
  • Search results not relevant
  • Limited or clunky filters
  • Product details or reviews were insufficient
  • Promo code didn't work
  • Checkout was slow or confusing
  • Payment problems
  • Shipping was slow
  • Shipping cost too high
  • Returns or exchanges were difficult
  • Customer support didn't help
  • None of the above
Q04
ランク付け

Rank the following potential improvements by how much they would improve your experience shopping with us (1 = highest impact).

  1. Lower total price (items + shipping + fees)
  2. Faster, more reliable delivery
  3. Better search and filtering
  4. More detailed product info and reviews
  5. Simpler, faster checkout
  6. More payment options
  7. Easier returns and exchanges
  8. Stronger loyalty rewards and benefits
ドラッグして順位を付ける
Q05
選択式

In the past 30 days, did you also buy similar items from other online stores or marketplaces?

  • Yes
  • No
Q06
オピニオンスケール

How likely are you to continue using our site for similar purchases over the next 3 months?

スケール: 1 – 7
最小:Very unlikely to continue最大:Very likely to continue
Q07
自由回答（長文）

Based on your responses in this survey, is there anything else about your recent shopping experience with us that you'd like to share?

Q08
選択式

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
メッセージ

Thank you for your time — your feedback directly helps us improve your shopping experience.

Q10
選択式

Thinking about the past 30 days, what was your primary goal on our site?

  • Find the lowest total cost
  • Compare options across sellers or brands
  • Reorder essentials quickly
  • Discover new products or inspiration
  • Buy gifts
  • Track orders or manage returns
  • Business or bulk purchasing
  • Other (please specify)
Q11
自由回答（長文）

Which other sites or apps did you use for similar purchases?

Q12
AIインタビュー

We'd like to understand what keeps you shopping with us and what, if anything, might cause you to stop. Please share your thoughts — we'll ask a couple of follow-up questions.

Q13
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
オピニオンスケール

How well did you achieve your primary goal on our site in the past 30 days?

スケール: 1 – 7
最小:Not at all最大:Completely
Q15
プルダウン

Where are you primarily located?

  • United States
  • Canada
  • United Kingdom
  • European Union
  • India
  • Australia / New Zealand
  • Other
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines structured questions on purchase frequency, primary goal, and goal completion with an opinion-scale rating to quantify friction, not just identify it
  • Includes a ranking question so respondents prioritize potential improvements, giving a clear rank-order for roadmap decisions rather than open-ended guesses
  • Captures competitive behavior directly by asking whether shoppers also bought similar items elsewhere and which specific sites/apps they used
  • Ends with an AI follow-up interview that adaptively probes what keeps shoppers loyal and what might drive them away, going beyond fixed-choice retention questions

QuestionPro

Evaluation of Potential for E-Commerce Services Survey Template + Sample Questionnaire

This is a sample questionnaire aimed at evaluating demand and potential for e-commerce services rather than measuring retention or friction among existing customers. It's a fielding-ready static template within QuestionPro's broader survey platform, but its focus is upstream of the retention/UX-improvement use case.

優れている点

  • Backed by an established, full-featured survey platform with logic and reporting tools
  • Provides a ready-made sample questionnaire structure for e-commerce research
  • Likely supports standard question types and basic skip logic

物足りない点

  • Static question set with no adaptive AI follow-up probing into individual responses
  • No published methodology or transparent prompt logic behind question design
  • Not focused on retention drivers or competitive shopping behavior specifically

SurveySparrow

Customer Retention Survey Template

A fielding-ready template purpose-built for measuring customer retention, which overlaps meaningfully with our retention-driver questions. It's conversational in style but relies on fixed question flows rather than dynamic, response-aware follow-ups.

優れている点

  • Conversational, chat-style survey format that can feel more engaging than a traditional form
  • Purpose-built specifically for retention measurement
  • Part of a mature survey platform with reporting and distribution features

物足りない点

  • No adaptive AI interviewing — follow-up questions are pre-set, not generated from the respondent's actual answers
  • No screen-share or guided-task capability to observe real shopping behavior
  • No transparent, publicly visible prompt or scoring methodology

Typeform

Customer Retention Survey Template

A polished, fielding-ready retention survey template known for Typeform's clean one-question-at-a-time design. It covers general retention sentiment but doesn't appear tailored to e-commerce-specific friction points or competitive shopping behavior.

優れている点

  • Clean, well-designed one-question-at-a-time interface that boosts completion rates
  • Easy to customize branding and question wording
  • Backed by a widely-used, reliable survey platform

物足りない点

  • Static branching logic only — no AI-driven adaptive follow-up interviews
  • No built-in per-response quality scoring or automated report generation
  • No guided task or screen-share option to observe actual shopping journeys

よくあるご質問

「E-Commerce Experience & Retention Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が15問含まれており、最初の設問は次のとおりです：「Welcome! We'd like to learn about your recent shopping experience on our site. This survey takes approximately 5–7 minut…」・「Approximately how often have you made a purchase on our site in the past 3 months?」・「Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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