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Sales & Revenue

General Shopping Behavior & Demographics Survey

Maps how, where, and why people shop — channel mix, category spend, decision drivers, and core demographics — with an AI follow-up interview that reconstructs a recent real purchase decision instead of relying on stated preferences. Built for retail, e-commerce, and market-sizing teams profiling a customer base.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your shopping habits! This helps us understand how people like you shop today. Your responses are completely confidential and anonymized. It should take about 5-6 minutes, and there are no right or wrong answers.

Q02
選択式必須

Which best describes how you shopped in the last 30 days?

  • Only online
  • Mostly online, some in-store
  • Mostly in-store, some online
  • Only in-store
  • I didn't shop at all
Q03
選択式必須

Which channel do you use most often when you shop?

  • A large online marketplace (e.g., Amazon)
  • A brand or retailer's own website or app
  • A physical retail store
  • Social media shopping (e.g., posts, live shopping, ads)
  • Other
Q04
ポイント配分必須

Thinking about your typical monthly spending, allocate 100 points across these categories based on how much you spend on each.

  • Groceries & household essentials
  • Clothing & apparel
  • Electronics & tech
  • Health & beauty
  • Home & furniture
  • Entertainment & leisure
100ポイントを配分
Q05
ランク付け必須

Rank the following from most to least influential when you decide what to buy.

  1. Price
  2. Product quality
  3. Convenience or speed
  4. Brand reputation
  5. Customer reviews
  6. Return policy
  7. Sustainability or ethical practices
ドラッグして順位を付ける
Q06
マトリクス必須

How important is each of the following when you choose where to shop?

5行 × 5列
  • Free shipping
  • Fast delivery
  • Easy returns
  • Ease of use of the website or app
  • Quality of customer service
列: Not important · Slightly important · Moderately important · Very important · Extremely important
Q07
オピニオンスケール必須

How likely are you to increase your online shopping over the next 3 months?

スケール: 0 – 10
最小:Very unlikely最大:Very likely
Q08
選択式

Which payment method do you use most often when shopping?

  • Credit or debit card
  • Digital wallet (e.g., Apple Pay, PayPal)
  • Buy now, pay later
  • Cash
  • Other
Q09
AIインタビュー

Reconstruct the respondent's most recent real purchase: what they bought, which channel they used, and why they chose that channel over the alternatives. Anchor on whether price, convenience, or trust drove the final decision, and probe any gap between their stated top decision factor and what actually happened. If they said they didn't shop at all in the last 30 days, explore what would need to change for them to make a purchase.

Q10
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
選択式

What is your total annual household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
自由回答（短文）

What region, state, or city do you live in? (Prefer not to say is fine.)

Q14
メッセージ

That's everything — thank you! Your responses will be combined with others to help us understand shopping habits across different types of customers.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond stated preferences with an AI follow-up interview that reconstructs a respondent's most recent real purchase decision, capturing what they bought, where, and why
  • Combines quantitative channel, spend allocation (constant sum), and decision-driver ranking questions with a matrix on shopping-location importance for a full behavioral picture
  • Includes core demographic questions (age, gender, income, region) alongside shopping behavior, so retail and market-sizing teams get one unified respondent profile
  • Every AI probe runs on transparent, reviewable prompts, and responses are automatically quality-scored and compiled into an auto-generated report

QuestionPro

General shopping demographics survey questions + sample questionnaire template

A fielding-ready questionnaire covering shopping habits and demographics, similar in scope to ours. It relies entirely on static, pre-written questions with no adaptive follow-up to probe individual answers further.

優れている点

  • Purpose-built template combining shopping behavior with demographic questions
  • Established survey platform with broad question-type support

物足りない点

  • No adaptive AI follow-up interview to reconstruct actual purchase decisions
  • No voice AI interview option or guided screen-share tasks
  • No published prompt-level methodology or automated per-response quality scoring

Jotform

Shopping Behavior Survey Form Template

A customizable form-builder template focused on shopping behavior, useful as a quick-start form rather than a research-grade survey instrument. It's a static form design tool, so depth of insight depends entirely on the questions the user manually adds.

優れている点

  • Highly customizable drag-and-drop form builder
  • Easy to deploy quickly as a standalone form

物足りない点

  • No AI-driven follow-up questioning or purchase reconstruction
  • No built-in quality scoring or auto-generated analysis report
  • No voice interview or guided task capability

SurveyMonkey

U.S. Demographics Survey Template

A general-purpose demographics template, not a shopping-behavior instrument, so it only overlaps with the demographic portion of our template. Teams would need to build the entire shopping-behavior section (channels, spend, drivers) themselves.

優れている点

  • Well-established, professionally worded demographic question bank
  • Backed by a widely used survey platform with broad distribution tools

物足りない点

  • No shopping-behavior content at all (channel mix, spend allocation, decision drivers)
  • No adaptive AI interviewing or purchase-reconstruction capability
  • No automated quality scoring or transparent AI prompt methodology

よくあるご質問

「General Shopping Behavior & Demographics Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your shopping habits! This helps us understand how people like you shop today.…」・「Which best describes how you shopped in the last 30 days?」・「Which channel do you use most often when you shop?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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